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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Four Traits of Effective Leaders

Four Traits of Effective Leaders | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

These traits are important for social leadership:

 

1 A clear, shared vision.

2 The commitment to see it through.

3 Enablement to get the task done.

4 Accountability put in place.

 

Via @jbsem 
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4 Online Content Creation Best Practices for Success in 2014

4 Online Content Creation Best Practices for Success in 2014 | Enterprise Social Media | Scoop.it
It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creat...
Mike Ellsworth's insight:

Some basic points for your content creation efforts:

 

1. Prioritize quality AND quantity in online content

2. Grab attention with titles — and retain it by using visual breaks

3. SEO success is all in the details

4. Conversion is the ultimate test of content success

 

Via @james_t_shanks
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Entrepreneurs Share Their Favorite Sites In New .Net 100 Rankings

Entrepreneurs Share Their Favorite Sites In New .Net 100 Rankings | Enterprise Social Media | Scoop.it
Entrepreneur Magazine's website asked readers recently to rank their favorite .net sites. The result is the .Net 100 Ranking and here they are.
Mike Ellsworth's insight:

The top 10 sites are:

 

SlideShare.netPHP.netBattle.netBehance.netSpeedtest.netExplosm.netSourceForge.netAmericanApparel.netSlickdeals.netDocuSign.net

 

Via @smallbiztrends
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Tom George's curator insight, January 22, 2014 7:15 PM

Great list! Be sure to check it out.

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What Makes You Click a Twitter Update?

What Makes You Click a Twitter Update? | Enterprise Social Media | Scoop.it
What makes You click on a Twitter update? Find out the magic to getting more clicks
Mike Ellsworth's insight:

Here are the major points from this excellent article:

 

1. Ask a Question That References the User (YOU)

2. Keep it Short

3. Use Bit.ly

4. Post at the Right Times

5. Post Less Often

6. Choose Your Words Wisely

7. Add a Photo

8. Provide a Fresh Outlook on a Topic

 

Via @ricktramos
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Four Steps to Achieving Your Social Media Goals

Four Steps to Achieving Your Social Media Goals | Enterprise Social Media | Scoop.it
Are you wondering how you'll achieve your social media goals this year? Do you feel as if you're spending lots of time on social media with little direction and few results?
Mike Ellsworth's insight:

Here are the major points from this article:

 

#1: Set Realistic Goals for Your Business

 

#2: Learn How You Can Help Your Customer

 

#3: Determine Your Traffic Sources

 

#4: Build Your Content Strategy

 

Via @fernjoseph

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This is Your Real Social Business Strategy Challenge

This is Your Real Social Business Strategy Challenge | Enterprise Social Media | Scoop.it

Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. The “headline” of the infographic: “Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation”.

Mike Ellsworth's insight:

I love this quote from this excellent article: "Strategies are about people, good strategies involve all people you…need to involve"

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How to Know if Your Social Media Activities Are Working

How to Know if Your Social Media Activities Are Working | Enterprise Social Media | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.
Mike Ellsworth's insight:

Some really good practical advice in this article. So if you're trying to overcome the ROI shibboleth, try these techniques.

 

Via @MightyLStartups

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5 Top Tips for Content Marketing Success - Jeffbullas's Blog

5 Top Tips for Content Marketing Success - Jeffbullas's Blog | Enterprise Social Media | Scoop.it
The role of content marketing on a social web has only scratched the surface of its full potential. Here are five top tips for content marketing success.
Mike Ellsworth's insight:

If your enterprise isn't doing content marketing, perhaps 2014 is the year you should start. Engagement is more than likes and faves, and delivering content of value to customers and prospects is proven to result in sales.

 

Tips in this great post by Jeff Bullas:

 

#1 Bring the Customers Inside

 

#2.  Focus, Focus, Focus

 

#3. Get Organized

 

#4. Get Emotional

 

#5. Respect the Numbers but Don’t be a Machine


Via @disimic

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Don’t sit on customer feedback

Don’t sit on customer feedback | Enterprise Social Media | Scoop.it
This article originally appeared on HBR.org.  When you are driving a car, you get a steady stream of feedback from the road, from other drivers, from the dashboard gauges, and from the car itself.

Via Ross Copping
Mike Ellsworth's insight:

Too often, organizations don't have the proper visibility into the feedback their customers are giving them. The feedback may come from sales or support channels, but it doesn't get widely distributed or acted upon.

 

This article talks about the problem.

 

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The Seven Secret Habits of Twitter Power Users

The Seven Secret Habits of Twitter Power Users | Enterprise Social Media | Scoop.it
In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
Mike Ellsworth's insight:

Every tweeter should form these habits, especially #5. They are:

 

1. Be Very Responsive

 

2. Track Your Feed in HootSuite

 

3. Curate Unique and Interesting Content

 

4. Schedule with Buffer

 

5. Make Personal Connections

 

6. Search, Monitor, and Connect

 

7. Think Strategically but Act Naturally


Via @maxOz

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11 Social Media Marketing Predictions to Watch for 2014

11 Social Media Marketing Predictions to Watch for 2014 | Enterprise Social Media | Scoop.it
Social media predictions for 2014: Discover what social media pros predict for the year ahead.
Mike Ellsworth's insight:

This is a particularly good roundup of predictions for 2014. They are:

 

#1: The Resurgence of Advertorial

 

#2: Employee Advocacy

 

#3: Facebook Forces a Strategic Refocus

 

#4: Social Networks Develop A/B Testing Tools for Brands’ Organic Updates

 

#5: Pay to Play

 

#6: Fusion Marketing and Fusion Dashboards

 

#7: Social Storytelling Will Shift

 

#8: The Age of Advocacy

 

#9: Paid Social Becomes a Requirement for Social Media Marketers

 

#10: Brand-Owned Network List-Building Matures

 

#11: Interactive Video Becomes Viable

 

 Via @fernjoseph

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7 Tips for Building a Social Media Audience

7 Tips for Building a Social Media Audience | Enterprise Social Media | Scoop.it
Entrepreneurs and marketers with successful social media strategies weigh in on some best practices for building an audience on social.
Mike Ellsworth's insight:

This article blows up some of the over-hyped techniques and metrics for social media, like that a Facebook fan is worth $174.

 

Via @MonopolizeSM

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Lori Wilk's curator insight, December 30, 2013 11:37 PM

Building your audience and effective use of social media takes time and a strategy. You develop a social media strategy just as you would develop other marketing strategies. It many be free to participate at certain levels on many social media platforms but it's not free to have people working for you to help you build that social presence .There's so much to do and more new possibilities each day. You might not want people to help you plan and others to help you post content. You might need a team of people to create the content strategy and then to create the content. Will you be hiring and staffing these functions full-time, part-time,  adding virtual assistants, or even outsourcing what needs to be done? How much will you be spending on the tools to make your efforts more efficient and effective? You might be able to participate on any social media platforms for free to start but many of the services or level of service you might want for your business will cost you.Many companies are going beyond their free posting options and opting for paid advertising or sponsorship on sites where they want to have a greater presence and better results. Decide what you want to accomplish and figure out what your budget will be to

achieve those goals. Have a Happy and Social New Year.

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How to Use Psychographics in Your Marketing: A Beginner's Guide

How to Use Psychographics in Your Marketing: A Beginner's Guide | Enterprise Social Media | Scoop.it
Psychographics are just as important as demographics, but are you using them? We share how to use psychographics to become more effective with your marketing strategy.
Mike Ellsworth's insight:

Years ago, while at Nielsen, I told our CTO that demographics are crap. Psychographics, on the other hand, get us a little closer to understanding the customer. But social media offers the tantalizing opportunity to truly know customers and the reasons why they buy.

 

So understanding the psychographics of your buyers is a good start, but hardly the entire answer.

 

Via @keewood

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6 Simple Photo Tools for Creating Social Media Visuals

6 Simple Photo Tools for Creating Social Media Visuals | Enterprise Social Media | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop.
Mike Ellsworth's insight:

Of the  below, I've used #1 and #5, and I have a beta invite from #3. The rest are new to me:

 

#1: Use PicMonkey’s Online Photo Editor to Take Your Images From Good to Glorious

#2: Express Yourself Through Photos and Creations on LiveLuvCreate

#3: Create Your Own Designs With Canva

#4: Use Image and Photo Editing Software From Paint.NET

#5: Design Unique and Compelling Presentations With PowerPoint

#6: Make Awesome Collages With PicCollage

 

Via @SocialMktgFella
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How to Network with Influential People Using Twitter

How to Network with Influential People Using Twitter | Enterprise Social Media | Scoop.it
Discover how to find and connect with the people who will help you build a strong, focused following on Twitter.
Mike Ellsworth's insight:

A good article. Here are the main points:

 

#1: Find the Influencers in Your Current Network

#2: Know Your Competitors’ Connections

#3: Search for Influencers in Your Niche

#4: Follow and Interact With People on Twitter

#5: Set Up Alerts to Track Where Your Influencers Are Mentioned or Post Online

#6: Add Value Outside of Twitter

 

Via @mrTweetaLot 
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How To Spot A Bot On LinkedIn

How To Spot A Bot On LinkedIn | Enterprise Social Media | Scoop.it
Spot a bot on LinkedIn? Either you are wondering what the heck I’m talking about, or you know all too well. Here are some tips for avoiding them.
Mike Ellsworth's insight:

The LinkedIn bot "problem has become so huge that LinkedIn has filed a lawsuit against an unknown “Doe-defendant” who is using Amazon Web Services to set up these profiles and scrape data for online recruiting purposes. In this case, they are trying to get out of paying LinkedIn to use LinkedIn’s proprietary recruiting software."


This great article gives you tips for recognizing fake LinkedIn connectors.

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Zuckerberg Details His Goals

Zuckerberg Details His Goals | Enterprise Social Media | Scoop.it
Mark Zuckerberg thinks Facebook’s innovated by creating a place where people could share what wasn’t shared before, which is also why he thinks Snapchat..
Mike Ellsworth's insight:

To me, the most important part of this interview, is that Zuckerberg has stated his goals as: "Connecting the rest of the world to the Internet, understanding the world through an artificial intelligence-powered unified model, and fostering the knowledge economy so more of the world can thrive."

 

He's seeking billions in investment to dominate the world.

 

Good idea? Bad idea? Comment below.

 

 

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Insights Drive Better Customer Experience

Insights Drive Better Customer Experience | Enterprise Social Media | Scoop.it

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts

Mike Ellsworth's insight:

Here's an important ingredient for better customer experience from this interview: "In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure."

 

Via @dcapuan0 

 

 

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How About.com Manages Social Media Channels and Organizes Content Writers with Matthew Knell

How About.com Manages Social Media Channels and Organizes Content Writers with Matthew Knell | Enterprise Social Media | Scoop.it
Today our guest is Matthew Knell, a social media strategist, digital, marketer, web technologist, and community evangelist.
Mike Ellsworth's insight:

Some of the questions Wright & Wong ask their guest:

 

What about a social media crisis. How do brands make sure they stay off the wall of public shame?Are blogs social media? Sometimes you hear it called out as social media then sometimes not. Thoughts about Tumblr?Which events and conferences have the best in person networking for social media marketers?
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Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX | Enterprise Social Media | Scoop.it
If you’re a blogger or a social media marketer, you''ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well. We overwork. There has t
Mike Ellsworth's insight:

Another great roundup of tools, many of which I've never seen. They are:

 

Social Crawlitics Topsy SEMrush Canva Piktochart dlvr.it SocialOomph  Zapier Friends+Me DoShare  Brand24.net OpenSiteExplore.org WordPress SEO by Yoast MozBar  Screaming Frog SEO Spider Tool 

Via @KKDUB 

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Top 10 Social Media Marketing Posts: This Year in Social Media

Top 10 Social Media Marketing Posts: This Year in Social Media | Enterprise Social Media | Scoop.it
Read these popular articles on Social Media Examiner to improve your marketing.
Mike Ellsworth's insight:

Social Media Examiner publishes awesome content. Here are their top articles for 2013:

 

#1  New Facebook Marketing Research Shows What Works 

#2  10 Ways to Use Social Media to Promote an Event 

#3  How to Use Hashtags in Your Social Media Marketing 

#4  4 Ways to Use Social Media to Generate Leads 

#5  How Your Business Can Use the New Facebook Cover Photos 

#6  26 Tips to Create a Strong Social Media Content Strategy 

#7  21 Social Media Marketing Tips From the Pros 

#8  6 Facebook Metrics Marketers Should Be Measuring 

#9  9 Creative Ways to Use Social Media to Launch a Product 

#10  5 LinkedIn Company Page Tips to Enhance Your Marketing 


Via @AskJamieTurner 

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How to Make an Infographic (Even When You’re Not a Designer)

How to Make an Infographic (Even When You’re Not a Designer) | Enterprise Social Media | Scoop.it
Infographics have become one of the most important items of content marketing, here is how to create one and some great examples to follow
Mike Ellsworth's insight:

A nice roundup of infographic tools.

 

Via @ShellyKramer


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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Enterprise Social Media | Scoop.it
See which social media marketing articles our writers found most valuable and helpful.
Mike Ellsworth's insight:

A great list of influential blogs. Must read. Here are the article titles:

 

#1: Enlarge Your Digital Footprint for More Effective Online Marketing

 

#2: A Visual Guide to Keyword Targeting and On-Page Optimization

 

#3: Tell Your Business Story, One Blog at a Time

 

#4: Is Youtility the Future of Marketing

 

#5: 6 Facebook Reporting Tools for In-Depth Analysis of Fan Pages

 

#6: How to Grow a Billion-Dollar B2B Growth Engine

 

#7: 13 Characteristics of Human Brands

 

#8: 11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs

 

#9: The Top 7 Social Media Marketing Trends That Will Dominate 2014

 

#10: Social Media Stardom: 7 Lessons Marketers Can Learn From Digitally Savvy Celebrities

 

#11: 9 Persuasion Lessons From a 4-Year-Old

 

#12: Twitter Files for IPO—What it Means for Users, Investors and Social Media

 

#13: What Everybody Missed About Hummingbird: Social Signals

 

#14: How to Sell on Facebook: A Detailed, 9-Step Guide

 

#15: This So-Called Digital Life: Re-Evaluating the Value of Time Spent in Social Networks

 

#16: Social Media Strategy in 8 Steps

 

#17: 10 Biz Owners Who Are Doing Rad Things With Images

 

#18: LinkedIn Etiquette Guide: 20 Do’s and Don’ts

 

#19: Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years

 

#20: Breaking Down the Four Ms of Influence Marketing for Better ROI

 

#21: A Scientific Guide to Writing Great Headlines on Twitter, Facebook and Your Blog

 

#22: 32 Experts Share Their Best Blog Post Promotion Tips

 

#23: 51 Irresistible Social Media Tool and Technology Tips

 

#24: 52 Unique Ways to Create Social Media Magic

 

#25: Empowerment Marketing: Advertising to Humans as More Than Just Selfish Machines

 

#26: Ten Visibility Tips for Google Plus

 

#27: Taking the Long View: Social Media’s Real ROI

 

#28: How to Find More Content Ideas Than You’ll Ever Be Able to Create

 

#29: The Story Behind the Numbers: Social Media Research

 

#30: 46 Experts Share Their Top Social Media Management Tools

 

#31: Blog Optimization: How to Optimize Your Blog

 

 Via @SocialMktgFella

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The State of Social Business in 2013

The State of Social Business in 2013 | Enterprise Social Media | Scoop.it
My colleague Brian Solis and I recently pulled together data from four years of surveying digital strategists. We published the findings in a report The State of Social Business 2013 and also made
Mike Ellsworth's insight:

This is a very good roundup of current social media practice as a Slideshare.

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Top 10 Brands on Social Media in 2013 [CHART]

Top 10 Brands on Social Media in 2013 [CHART] | Enterprise Social Media | Scoop.it
Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list.
Mike Ellsworth's insight:

The tragedy of this infographic is the way these brands are measured - entirely via typical social media metrics like views and likes. I'd rather see a list of the top brands whose social media efforts increased something relevant, like, say, I dunno, sales? Profit? Market share?

 

Via @solution416 

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Lori Wilk's curator insight, December 30, 2013 11:40 PM

Samsung also sets up the most awesome trade show booth to display it's  latest product lines at the annual International CES where the industry gathers in Las Vegas in January of each year. The 2014 International CES is almost here.