Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Wake up Corporate America…

Wake up Corporate America… | Enterprise Social Media | Scoop.it

Companies need to shut up and listen instead of using social media as an advertising tool.

Mike Ellsworth's insight:

Ted Rubin gets the the heart of the matter: Social Media is Not Advertising, Duh! (our take at http://wp.me/p3YzzZ-tb ;)

 

Via @GregorSIDERIS & @TedRubin

 

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Why you've already missed the hottest marketing opportunity

Why you've already missed the hottest marketing opportunity | Enterprise Social Media | Scoop.it
The best opportunity goes to the marketers who identify it well before it's hot, not the ones who join at the frothy peak.
Mike Ellsworth's insight:

Check out this mind-blowing piece of data from this article:

 

The first online banner ad, for AT&T, 44% click rate. Today’s average click rate for an ad the same size (468×60) rounds off to a nice even 0.0%! The only 44% you are likely to find in today’s banner discussion is the percentage of people with an ad blocker installed.

 

Be on the wave or under it.

Via @NealSchaffer 
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How to Analyze Your Social Media Activities With Excel

How to Analyze Your Social Media Activities With Excel | Enterprise Social Media | Scoop.it
Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community.
Mike Ellsworth's insight:

If you feel like you need to get visibility into your somewhat haphazard social media activities, this is the article for you. Major points:

 

#1: Build Your Spreadsheet

#2: Identify Categories and Subcategories

#3: Outline Your Targets and Calls to Action

#4: Collect Your Data

#5: Sort Your Data

#6: Analyze Categories


Via @agsocialmedia


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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Enterprise Social Media | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point
Mike Ellsworth's insight:

Social media: Be on the wave or under it.

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Martin (Marty) Smith's curator insight, February 3, 2014 7:29 PM

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
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Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous. 
 

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4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day

4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day | Enterprise Social Media | Scoop.it
Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube.
Mike Ellsworth's insight:

Four really cheap tips for expanding your social marketing:

 

#1 Boost your Facebook posts

 

#2. Advertise YouTube videos

 

#3. Promoted tweets

 

#4. Find an influential Instagram follower


Via @JeffSheehan 


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Lori Wilk's curator insight, February 2, 2014 7:45 PM

This can be done and you can find an affordable way to boost your social media, especially if money is tight. Great actionable tips here to get you started.

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Have You Tried The New LinkedIn Showcase Page?

Have You Tried The New LinkedIn Showcase Page? | Enterprise Social Media | Scoop.it
LinkedIn has created Showcase Pages to allow companies to focus their brand messages for particular content to specific audiences. Set one up now!
Mike Ellsworth's insight:

Interesting addition to company pages: "Showcase Pages are essentially sub-pages of a business’s Company Page, giving a business the ability to create specific pages for new products, services, divisions, or projects."

 

Via @BradFriedman @IASocialMedia @Michael Q Todd

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Technology and $300 dollar Coronas help transform the Retail Customer Experience at Tory Burch

Technology and $300 dollar Coronas help transform the Retail Customer Experience at Tory Burch | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

This is a long personal case study, but very worth it if you want to know how to combine online and offline customer service to produce easy sales. The takeaways:

 

It takes PeopleGet the right people onboardTechnology that enablesLittle Something ExtraMeasure, measure, and loop
Via @9INCHmarketing
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How to Increase Blog Traffic: Essential Blog Tips You Cannot Ignore!

How to Increase Blog Traffic: Essential Blog Tips You Cannot Ignore! | Enterprise Social Media | Scoop.it
Here are some very practical tips on how to increase blog traffic. Follow the guidelines and you'll get more traffic to your blog.
Mike Ellsworth's insight:

Some of these tips are obvious. Others not so much:

 

1.  Increase your Email Subscribers

2. Optimize Your New Content

3. Create Content that Stands Out

4.  Promote Your Content

5. Optimize Your Old Content

6. Write Popular Content

 

Via @LoriMoreno 
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6 Simple Photo Tools for Creating Social Media Visuals

6 Simple Photo Tools for Creating Social Media Visuals | Enterprise Social Media | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop.
Mike Ellsworth's insight:

Of the  below, I've used #1 and #5, and I have a beta invite from #3. The rest are new to me:

 

#1: Use PicMonkey’s Online Photo Editor to Take Your Images From Good to Glorious

#2: Express Yourself Through Photos and Creations on LiveLuvCreate

#3: Create Your Own Designs With Canva

#4: Use Image and Photo Editing Software From Paint.NET

#5: Design Unique and Compelling Presentations With PowerPoint

#6: Make Awesome Collages With PicCollage

 

Via @SocialMktgFella
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How to Network with Influential People Using Twitter

How to Network with Influential People Using Twitter | Enterprise Social Media | Scoop.it
Discover how to find and connect with the people who will help you build a strong, focused following on Twitter.
Mike Ellsworth's insight:

A good article. Here are the main points:

 

#1: Find the Influencers in Your Current Network

#2: Know Your Competitors’ Connections

#3: Search for Influencers in Your Niche

#4: Follow and Interact With People on Twitter

#5: Set Up Alerts to Track Where Your Influencers Are Mentioned or Post Online

#6: Add Value Outside of Twitter

 

Via @mrTweetaLot 
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How To Spot A Bot On LinkedIn

How To Spot A Bot On LinkedIn | Enterprise Social Media | Scoop.it
Spot a bot on LinkedIn? Either you are wondering what the heck I’m talking about, or you know all too well. Here are some tips for avoiding them.
Mike Ellsworth's insight:

The LinkedIn bot "problem has become so huge that LinkedIn has filed a lawsuit against an unknown “Doe-defendant” who is using Amazon Web Services to set up these profiles and scrape data for online recruiting purposes. In this case, they are trying to get out of paying LinkedIn to use LinkedIn’s proprietary recruiting software."


This great article gives you tips for recognizing fake LinkedIn connectors.

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Zuckerberg Details His Goals

Zuckerberg Details His Goals | Enterprise Social Media | Scoop.it
Mark Zuckerberg thinks Facebook’s innovated by creating a place where people could share what wasn’t shared before, which is also why he thinks Snapchat..
Mike Ellsworth's insight:

To me, the most important part of this interview, is that Zuckerberg has stated his goals as: "Connecting the rest of the world to the Internet, understanding the world through an artificial intelligence-powered unified model, and fostering the knowledge economy so more of the world can thrive."

 

He's seeking billions in investment to dominate the world.

 

Good idea? Bad idea? Comment below.

 

 

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Insights Drive Better Customer Experience

Insights Drive Better Customer Experience | Enterprise Social Media | Scoop.it

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts

Mike Ellsworth's insight:

Here's an important ingredient for better customer experience from this interview: "In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure."

 

Via @dcapuan0 

 

 

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SAPVoice: Content Is King And The Corporate Website Is Dead

SAPVoice: Content Is King And The Corporate Website Is Dead | Enterprise Social Media | Scoop.it
According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more attention is being [...]
Mike Ellsworth's insight:

Does your corporate site suck? Yes, it does. One reason is it's probably organized the way your corporation is organized. This is called showing the corporate underpants.

 

Even the world's most savvy marketer, Coke, recently declared their corporate site lame and did a makeover.

 

Here are the major points from this article:

 

Corporate Websites Should Facilitate Moments of Authentic Interaction

 

Content Is King And The Corporate Website Is Dead

 

Brand Publishing Is Not Just For Consumer Brands

 

 

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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Enterprise Social Media | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.
Mike Ellsworth's insight:

I'm not a big one for following blogs. I'd rather write my own (http://futurant.com and http://blog.socialmediaperformancegroup.com). But you can't go wrong following these:

 

#1: Jon Loomer

#2: RazorSocial

#3: Socialmouths

#4: Post Planner

#5: Dustn.tv

#6: Danny Brown

#7: Boom Social

#8: Jenn’s Trends

#9: Top Dog Social Media

#10: Simply Measured

Via @TheSalesLion

 

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Six Arguments Against Content Shock

Six Arguments Against Content Shock | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

You may have never heard of the term Content Shock - I never had until I read this article - but your familiar with the flood of content now available to the average user. I've been calling it the firehose. Well, if you get hosed enough, you're going to try to turn off the spigot, and that's Content Shock.

 

Excellent article. Here are the major points that people who argue against the concept raise:

 

1) Great content will always rise to the top

2. It does not cost any more to create great content so the economic assumptions are wrong.

3. The impact of Content Shock does not matter if you have properly identified a niche market

4. As long as people have a need or question, they will find and consume your helpful content no matter how much of it is in the marketplace

5. “Deep pockets” don’t matter in the content marketing space, which provides equal access to all.

6. Technology will help us overcome the consumption side of content shock

 

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Where Will Content Marketing Go in 2014?

Online advertisers have struggled with the efficacy of standard banner ad units for years. Consumers tend to skim right past them, meaning the advertisers has little incentive to devote creative energy to the unit, which means the unit has no hope of delivering performance. Marketers have turned their attention elsewhere, and in in 2013 content marketing was one of the biggest stories in online media.

Mike Ellsworth's insight:

Here are the trends for content marketing in 2014:

 

1 A greater focus on mobile.

2 Personalized content via better targeting.

3 Changes in social will trigger native growth.

 

Via @ricktramos

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Dell Gets Intimate with Customers

Dell Gets Intimate with Customers | Enterprise Social Media | Scoop.it
In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers.
Mike Ellsworth's insight:

Dell has an active brand evangelism program. Interesting read.

 

Via @UpSearchSocial
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Greatest Content Marketing Strategy | Social Media Today

Greatest Content Marketing Strategy | Social Media Today | Enterprise Social Media | Scoop.it
(effective content marketing)
Mike Ellsworth's insight:

Hmmm. May not actually be the all-time greatest, but there are some great tips here. Here's two:

 

Answer your prospects’ top 30 questions.

Be frank, Fred

 

Via @MrCollaborative
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How to Get Others to Do Your Social Media Marketing for Free

How to Get Others to Do Your Social Media Marketing for Free | Enterprise Social Media | Scoop.it
Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free
Mike Ellsworth's insight:

It's one of the best things that can happen to a social media post: having someone else rebroadcast it to their audience. Here are the tips from this article:

 

1. Tagging on Twitter

2. Offering cross-promotional opportunities

3. Reaching out to journalists and bloggers

4. Including share buttons

5. Nurturing power users

 

Via @maxOz

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Four Traits of Effective Leaders

Four Traits of Effective Leaders | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

These traits are important for social leadership:

 

1 A clear, shared vision.

2 The commitment to see it through.

3 Enablement to get the task done.

4 Accountability put in place.

 

Via @jbsem 
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4 Online Content Creation Best Practices for Success in 2014

4 Online Content Creation Best Practices for Success in 2014 | Enterprise Social Media | Scoop.it
It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creat...
Mike Ellsworth's insight:

Some basic points for your content creation efforts:

 

1. Prioritize quality AND quantity in online content

2. Grab attention with titles — and retain it by using visual breaks

3. SEO success is all in the details

4. Conversion is the ultimate test of content success

 

Via @james_t_shanks
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Entrepreneurs Share Their Favorite Sites In New .Net 100 Rankings

Entrepreneurs Share Their Favorite Sites In New .Net 100 Rankings | Enterprise Social Media | Scoop.it
Entrepreneur Magazine's website asked readers recently to rank their favorite .net sites. The result is the .Net 100 Ranking and here they are.
Mike Ellsworth's insight:

The top 10 sites are:

 

SlideShare.netPHP.netBattle.netBehance.netSpeedtest.netExplosm.netSourceForge.netAmericanApparel.netSlickdeals.netDocuSign.net

 

Via @smallbiztrends
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Tom George's curator insight, January 22, 2014 7:15 PM

Great list! Be sure to check it out.

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What Makes You Click a Twitter Update?

What Makes You Click a Twitter Update? | Enterprise Social Media | Scoop.it
What makes You click on a Twitter update? Find out the magic to getting more clicks
Mike Ellsworth's insight:

Here are the major points from this excellent article:

 

1. Ask a Question That References the User (YOU)

2. Keep it Short

3. Use Bit.ly

4. Post at the Right Times

5. Post Less Often

6. Choose Your Words Wisely

7. Add a Photo

8. Provide a Fresh Outlook on a Topic

 

Via @ricktramos
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Four Steps to Achieving Your Social Media Goals

Four Steps to Achieving Your Social Media Goals | Enterprise Social Media | Scoop.it
Are you wondering how you'll achieve your social media goals this year? Do you feel as if you're spending lots of time on social media with little direction and few results?
Mike Ellsworth's insight:

Here are the major points from this article:

 

#1: Set Realistic Goals for Your Business

 

#2: Learn How You Can Help Your Customer

 

#3: Determine Your Traffic Sources

 

#4: Build Your Content Strategy

 

Via @fernjoseph

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