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Looking at the Future of Marketing -- & Storytelling

Looking at the Future of Marketing -- & Storytelling | Enterprise Social Media | Scoop.it

Insights from Futurist Gerd Leonhard on the marketing trends you should be paying attention to now.


Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

 

Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.

 

2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.

 

3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.

 

Mike Ellsworth's insight:

 

If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it


Here are Leonhard's points in brief:


1. By 2020, most interruptive marketing will be gone. 

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 


more...
Karen Dietz's curator insight, May 26, 2013 7:56 PM

Here's the link: https://hbr.org/2013/05/a-futurist-looks-at-the-future


Now here's a thought-provoking article for this weekend! Author Dana Rousmaniere chatted with Futurist Gerd Leonhard about the future of marketing. I curated the article because it also has a lot to do with the increasing importance of storytelling.


Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.


2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.


3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.


There are a few more predictions to read about and great information to gain that I think is very interesting. Enjoy these insights into the future!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Cho Rong Kim's comment, May 30, 2013 12:32 PM
I always get good advices from your scoops. I really appreciate about your effort ^^ Thank you.
Karen Dietz's comment, June 4, 2013 7:24 PM
Thank you so much Cho Rong! Enjoy the day :)
Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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The Blockchain Will Do to Banks and Law Firms What the Internet Did to Media

The Blockchain Will Do to Banks and Law Firms What the Internet Did to Media | Enterprise Social Media | Scoop.it
What we can learn from the evolution of another groundbreaking technology.

Via Marylene Delbourg-Delphis
Mike Ellsworth's insight:
Most people concentrate on blockchain in the context of currency, but there are many other possible uses, such as identity management. Any way you look at it, however, this genie is out of the bottle, and has the potential to be bigger than the Internet.
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3 Facebook Native Video Facts and Why They Matter For Your Social Strategy

3 Facebook Native Video Facts and Why They Matter For Your Social Strategy | Enterprise Social Media | Scoop.it
Most social media marketers know that video is on the rise. Whether through explicit research data, or a vague sense gleaned from scrolling one’s own News Feed, it’s no secret that video is having a bit of a moment.
Mike Ellsworth's insight:
Different video styles for different sites helps you win. Did you know the average Facebook video is 18 seconds?
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SEO Blog

SEO Blog | Enterprise Social Media | Scoop.it
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SEO was easier back in the day. Now it can be confusing or seem a lot like voodoo . . .
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11 Resources to Curate, Clip, Collect, and Collaborate Content

11 Resources to Curate, Clip, Collect, and Collaborate Content | Enterprise Social Media | Scoop.it
Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
Mike Ellsworth's insight:

Some really interesting tools in this collection to help with your content curation efforts.

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A little commentary about Instagram…

A little commentary about Instagram… | Enterprise Social Media | Scoop.it
A little commentary about Instagram… meant for those who are perpetually tagging others for nothing other than driving them to see your post, that has nothing to do with them, but you want them to “Like” it so their name appears (or seems to be...
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Great advice from Ted Rubin . . .

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17 Productivity Hacks From Top Marketers

17 Productivity Hacks From Top Marketers | Enterprise Social Media | Scoop.it

Like many of you, I tend to pile my plate high with to-do items, and am always keeping one eye open ...

Mike Ellsworth's insight:

Some really good advice to keep you on task.

 

Via maureenhannan 

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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Enterprise Social Media | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
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If you're still on the fence about the power of social media, read this article.

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The Inverse of Social Media Marketing Scalability

The Inverse of Social Media Marketing Scalability | Enterprise Social Media | Scoop.it
The inverse of social media marketing scalability, sounds like a mouthful even to type. What I want to cover is the missed opportunities with social media marketing that both small and large companies are missing. So many people look at social media as either a waste of time for business or a tool for mass
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Is soicial media a wast of time?

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How to Increase The Click-Through Rate On Your Tweets

How to Increase The Click-Through Rate On Your Tweets | Enterprise Social Media | Scoop.it
We collected the best strategies and tips for getting more clicks on Twitter
Mike Ellsworth's insight:

Good, short recommendations for increasing engagement on Twitter. Also see my blog post: http://bit.ly/1zIsXP3 ;


Via @carynrweiss

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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | Enterprise Social Media | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
Mike Ellsworth's insight:

Great list of quick things you can do to increase your social media success.

 

Via iSocialFanz 

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The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers | Enterprise Social Media | Scoop.it
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers.
Mike Ellsworth's insight:

Another great roundup of tools you can use for your business.

 

Via @Nick_Royle 

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Top Free Social Media Tools

Top Free Social Media Tools | Enterprise Social Media | Scoop.it

Top Free Social Media Tools(http://erenkocyigit.com/top-free-social-media-tools/)

Mike Ellsworth's insight:

Yet another roundup and another set of cool tools I didn't know about, like Cyfe and Quintly.

 

Via @nbtacademy 

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How to Manufacture Desire

How to Manufacture Desire | Enterprise Social Media | Scoop.it
This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to... Keep reading →
Mike Ellsworth's insight:

Learn how to create "addicts" for your brand or product.

 

Via @stratrev 

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23 Cool Tools for Social Media Marketers : Social Media Examiner

Looking for apps to add to your social media marketing toolbox? Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.
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A great roundup of interesting tools, some general, some specific to social media marketing.
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AlchemyLanguage demo

AlchemyLanguage demo | Enterprise Social Media | Scoop.it
AlchemyLanguage is a collection of APIs that offer text analysis through natural language processing.
Mike Ellsworth's insight:
Is your site angry? Or sad? Find out with IBM's magic . . .
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SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz | Enterprise Social Media | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
Mike Ellsworth's insight:
This is a very comprehensive guide to winning SEO.
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11 Resources to Curate, Clip, Collect, and Collaborate Content

11 Resources to Curate, Clip, Collect, and Collaborate Content | Enterprise Social Media | Scoop.it
Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
Mike Ellsworth's insight:

As with all lists of resources like this, I discovered several new tools from this article.

 

Via @tzbaren 

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Adriana Caicedo ♥'s curator insight, November 24, 2015 4:07 PM

11 herramientas para curar contenido #RedesSociales #SocialMedia

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Ross Quintana: Building Your Tribe For Successful Brand Storytelling

Ross Quintana: Building Your Tribe For Successful Brand Storytelling | Enterprise Social Media | Scoop.it
Learn what differentiates a tribe from a customer base. Find out the key
reasons that brands build tribes and how your brand storytelling content
can help grow your tribe.
Mike Ellsworth's insight:

Ross Quintana knows his stuff, and I love the concept of tribes vs. audience: “The secret source of tribes and that concept of tribes versus, say an audience or a customer base as it could be more sterilely said, is the fact that there is something else that connects you in a tribe."


We call these folks evangelists in our Infinite Pipeline books, but I love the cohesive notion implicit in tribe.

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6 Smart Ways to Convert Facebook Likes to Sales - Omaginarium

6 Smart Ways to Convert Facebook Likes to Sales - Omaginarium | Enterprise Social Media | Scoop.it
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
Mike Ellsworth's insight:

Good ideas for improving your effectiveness on Facebook.

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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Enterprise Social Media | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Mike Ellsworth's insight:

A  great list of social sites to connect online and offline.

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3 Ways to Use Facebook Groups for Business |

3 Ways to Use Facebook Groups for Business | | Enterprise Social Media | Scoop.it
Facebook groups can support your community-building and marketing efforts in a number of ways. Here are three ways to use Facebook groups for business.
Mike Ellsworth's insight:

With the organic reach on Facebook in the tank, using groups is a good way to engage your audience.

 

Via @TheresaPotratz 

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US/UK Regulators Agree: Social Media Marketing Must Be Transparent - Brand Quarterly

US/UK Regulators Agree: Social Media Marketing Must Be Transparent - Brand Quarterly | Enterprise Social Media | Scoop.it
Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree - transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?
Mike Ellsworth's insight:

These developments have obvious implications for native advertising.

 

Via @BrandQuarterly 

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5 Tools B2B Marketers Should Be Using in 2015

5 Tools B2B Marketers Should Be Using in 2015 | Enterprise Social Media | Scoop.it
Keeping up-to-date with the latest marketing tools and best practices can be exhausting. For some marketers this can feel like an almost impossible task! Choosing the right tools can take your b2b te…
Mike Ellsworth's insight:

A great short list of valuable tools.

 

Via @jonesima

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Enterprise Social Media | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
Mike Ellsworth's insight:

I'm always looking for just the right (free) image for blog posts or use on our Websites. Here's a great roundup of places to find free images.

 

via @Copyblogger

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The Neuroscience of Storytelling Will Make You Rethink the Way You Create Online Courses - SchoolKeep Blog

The Neuroscience of Storytelling Will Make You Rethink the Way You Create Online Courses - SchoolKeep Blog | Enterprise Social Media | Scoop.it
How can the neuroscience of storytelling help you create online courses?
Mike Ellsworth's insight:

A very interesting article on how your brain responds to stories.

 

Via @eLearngraphic

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