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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Enterprise Social Media | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.

Via Tammy Katz , www.sercompetitivos.com, Dário Viegas
Mike Ellsworth's insight:

This makes it seem all so simple . . .

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Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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9 Social Media Marketing Failures You Must Avoid

9 Social Media Marketing Failures You Must Avoid | Enterprise Social Media | Scoop.it
Here are some of the most popular social media marketing failures done by business owners and marketers. Avoid these mistakes and grow your social media influence.
Mike Ellsworth's insight:

Some good advice on using social media to avoid #fails

 

Via @manamica 

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Deborah Verran's comment, September 20, 6:35 PM
Succinct and to the point
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10 Things Spock Would Say About Internet Marketing

10 Things Spock Would Say About Internet Marketing | Enterprise Social Media | Scoop.it
10 Things Spock Would Say About Internet Marketing. If you read one article, read this one. 1 It's all about the title, whichever way you choose to market
Mike Ellsworth's insight:

Some counter-intuitive and some conventional tips for getting heard, including:

 

1 It’s all about the title.

2 Nothing beats free

3 Forums are the worst place to learn at

4 You have to upsell your customers

5 Buy to learn how to sell

6 Set your marketing budget

7 Surround yourself with people better than you

8 Read the 5 fundamental internet marketing life lessons

9 Craft your story

10 Don’t read too much


Via @meghabasu84

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How to Make Exceptional Videos Without Smarts | Social Magnets

How to Make Exceptional Videos Without Smarts | Social Magnets | Enterprise Social Media | Scoop.it
Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets
Mike Ellsworth's insight:

A good how-to guide for the video beginner.

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Enterprise Social Media | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
Mike Ellsworth's insight:

As always, Facebook has rolled out changes that affect business use of the site without much fanfare. Here are the 10 new changes:

#1: Photos Have a New Size

#2: Tab Apps Are Different, but the Same

#3: Left Menu Sections Are Movable

#4: Activity Tab Houses Messages and Notifications

#5: The Use Facebook as Your Page Option Has Moved

#6: Website Links Show Automatically

#7: Reviews Are Easier to Find

#8: Posts to Page Are More Visible

#9: Key Settings Are Bundled

#10: Snapshot of Page Action Available on Hover

 

Via @TALV58

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How to Enhance Audience Engagement on Social Media

How to Enhance Audience Engagement on Social Media | Enterprise Social Media | Scoop.it
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Mike Ellsworth's insight:

My buddy Todd Wilms has some good advice on increasing engagement. The main points:

 

Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go

Measure

 

via @toddmwilms 

 

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3 Ways to Use Humor to Keep Your Audience Coming Back |

3 Ways to Use Humor to Keep Your Audience Coming Back | | Enterprise Social Media | Scoop.it
Discover tips and examples to lead you in adding humor into your brand's customer service and storytelling on social media.
Mike Ellsworth's insight:

I've always thought humor helps humanize the conversation and builds bonds more quickly. You can use it to your advantage, especially if you want to go viral.

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4 Ways Visual Design Can Improve Your Social Media Marketing

4 Ways Visual Design Can Improve Your Social Media Marketing | Enterprise Social Media | Scoop.it
Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks.
Mike Ellsworth's insight:

If you're not thinking hard about the design of your messaging, perhaps this article will convince you to start.

 

Via @kimgarst

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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | Enterprise Social Media | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
Mike Ellsworth's insight:

Google has recently increased its weighting for longform content (2,000 words). So does that mean you should blather on well after you've made your point. No. Quality is still important.

 

But if you're still thinking you need to only select topics you can write 500 words on, think again.

 

Via @OmerShubert

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How to Grow an Awesome Community to Fuel Your Social Startup

How to Grow an Awesome Community to Fuel Your Social Startup | Enterprise Social Media | Scoop.it
When you’re starting a social company, building a loyal and engaged community is paramount.
Mike Ellsworth's insight:

We couldn't have said it better. Check our social selling book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition  http://bit.ly/InfPipe ;

 

The four points:

 

1. Community starts from within

2. Listen with open ears

3. Give them the personal touch

4. Make their dreams come true

Via @lastbabyboomer 
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5 Really Fast Twitter Tricks

5 Really Fast Twitter Tricks | Enterprise Social Media | Scoop.it
Twitter continues to be one of the main social channels for individuals and brands and there’s a big reason for that: Twitter has over 43 million monthly active users, and those user demographics a…
Mike Ellsworth's insight:

Just as the title says, some good, fast Twitter tricks:

 

1. Follow nearly everyone who follows you

2. Unfollow regularly

3. Favorite a tweet for future reference

4. Try out new functionality

5. Check your notifications first

Via @gregweir


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The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments

The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments | Enterprise Social Media | Scoop.it
Should big blogs like Copyblogger turn off comments? Many say “no,” but I think we need to look at the bigger picture here…
Mike Ellsworth's insight:

A perspective on Copyblogger's recent decision to turn off commenting on their blogs.

 

Via @TheSalesLion
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What social media managers and jazz musicians have in common

What social media managers and jazz musicians have in common | Enterprise Social Media | Scoop.it
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
Mike Ellsworth's insight:

An interesting comparison of purist jazz musicians and purist social media practitioners. Plus a bonus, pithy, Charlie Mingus quote!

 

Via @CGuerrillaMBlog 
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Recycling Facebook Page Content Works – And Here’s Proof

Recycling Facebook Page Content Works – And Here’s Proof | Enterprise Social Media | Scoop.it
Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew... Even after sweating blood to get it right, you find that you're still…
Mike Ellsworth's insight:

There are those who will tell you not to cross post from one network to another, and to never repost content. This article begs to differ on many controversial assertions like these. The major points:

 

Step #1: Download Facebook Insights

Step #2: Select the content type you’d like to repost

Step #3: Locate columns to use

Step #4: Calculate engagement rate

Step #5: Rank content by engagement rate

Step #6: Repost top performing posts

Step #7: Repost at the same time each day

 

Via @MariSmith 
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Tips and Tricks to Make A Video Go Viral - socialmouths

Tips and Tricks to Make A Video Go Viral - socialmouths | Enterprise Social Media | Scoop.it
Want to make a video go viral? here are some tips to make your video shareable, likeable and communicate a compelling story
Mike Ellsworth's insight:

If anyone really knew how to make things go viral, they'd be living on their own private island, and not sharing with us unfortunate ones. However, this article has some good advice to make your video ready for viralocity, including:

 

Make it share-able

Make it like-able

Shorter is sweeter

Reel your viewers in with a story

Last but not least… make it easy to be publicized

 

Via @DemandCon

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How to optimize feedburner feeds | 87android

How to optimize feedburner feeds | 87android | Enterprise Social Media | Scoop.it
Google feedburner service is a very popular service among bloggers,podcasters and publishers from various domain. It provides latest feeds to subscribers from
Mike Ellsworth's insight:

Everything you need to know about Google Feedburner . . .

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Social Media Tactics of Marketers Across the Web - Social Magnets

Social Media Tactics of Marketers Across the Web - Social Magnets | Enterprise Social Media | Scoop.it
Learn the Social Media Tactics of Online Marketers and where you fit into the picture. Time to work smart and learn from those around you. Social Magnets
Mike Ellsworth's insight:

Some interesting stats from research by Adobe.

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30 Things You Shouldn't Do on Social Media | SEJ

30 Things You Shouldn't Do on Social Media | SEJ | Enterprise Social Media | Scoop.it
Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.
Mike Ellsworth's insight:

This is a really long list of don't for social media. Well worth pondering:

 

 

1. Only Focusing on Facebook

2. Jumping on Multiple Social Media Networks at Once

3. Making it Only About Yourself

4. Not Thinking Twice Before Posting

5. Posting in a Hurry

6. Not Spell Checking

7. Responding Unprofessionally

8. Being Impersonal

9. Hiding From Negative Comments/Controversy

10. Not Listening

11. Not Optimizing Social Media Profiles

12. Forgetting Social Media Buttons on Website

13. Being Too Casual

14. Only Sharing Content From Your Website

15. Being Inexperienced

16. Increasing Amount of Followers Too Fast

17. Leaving Comments Unattended

18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”

19. Relying on Just One Person

20. Not Knowing The Difference Between a Personal and Business Account

21. Bad Timing For Scheduled Posts

22. Not Creating Incentives

23. Underestimating Data

24. Not Promoting Your Profiles Through Advertising

25. Not Having a Check-and-Balance System in Place

26. Being a Debbie Downer or Negative Nancy

27. Being Inconsistent

28. Failing to Create ‘Authenticity’

29. Posting Without Images/Videos

30. Improper Use of Hashtags

 

Via @MarketingCath 

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Facebook Ratchets Back Reach of Auto-posters

Facebook Ratchets Back Reach of Auto-posters | Enterprise Social Media | Scoop.it

Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach.

Mike Ellsworth's insight:

No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite and Buffer that schedule posts. That would be a bummer.

 

Via @janlgordon 

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Enterprise Social Media | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.
Mike Ellsworth's insight:

As usual when I feature tool lists, I found lots of them that I'd never heard of before.

 

Via @GlenGilmore 

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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists | Enterprise Social Media | Scoop.it
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
Mike Ellsworth's insight:

This is a really good, comprehensive article on the state of search engine optimization, with a look toward the future, when Google will no longer provide as much information about the search terms that caused a user to land on your site.

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How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits | Enterprise Social Media | Scoop.it
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Mike Ellsworth's insight:

Nobody really know how and why things go viral. If anyone could crack that code, they could rule the world! But these campaigns can give you some hints.

 

Via @Gilbertism
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Open Letter to Boomer Executives | #AskaMillenial

Open Letter to Boomer Executives | #AskaMillenial | Enterprise Social Media | Scoop.it
Dear Mr. or Mrs. Baby Boomer Executive,
I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless.
The tools and tactics you have been using to "understand", "market", "speak", "engage", "connect" and "win" millennial customers are ...
Mike Ellsworth's insight:

Want to market to millenials? Ask one.

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16 Blogging Resources to Improve Your Blog |

16 Blogging Resources to Improve Your Blog | | Enterprise Social Media | Scoop.it
Blogging Tools and Apps: Efficiently find and organize new blog ideas, add the perfect images, optimize your content, and share your articles.
Mike Ellsworth's insight:

Some good quick tips to help you blog. Main points:

 

#1: Brainstorm Blogging Ideas

#2: Get Organized to Be Productive

#3: Optimize Your Content

#4: Find or Make Your Own Images (Fast!)

#5: Tell the World

 

Via @MightyLStartups
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The economics behind Copyblogger's decision to end blog comments

The economics behind Copyblogger's decision to end blog comments | Enterprise Social Media | Scoop.it
Copyblogger is ending comments on their blog. But they didn't really tell us why.
Mike Ellsworth's insight:

Is this the end of User Generated Content (UGC) in general or just for blogs? Big implications of Copyblogger's move.

 

Via @dougkessler
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What makes content go viral: The anatomy of a post that got over 500,000 likes

What makes content go viral: The anatomy of a post that got over 500,000 likes | Enterprise Social Media | Scoop.it
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips:
Mike Ellsworth's insight:

Seeking the source of viralocity is like the historical search for the source of the Nile or the white whale. Here are some ideas to achieve it:

 

1.) The science of persuasion: Nailing the fear of “missing out”

2.) We only read 20% of web pages – make your content easy to skim read

3.) We all want to learn something and get smarter – it’s science!

4.) A greatly undervalued element: Sharing buttons make content 7 times more likely to spread

5.) Length of content and virality go hand in hand

6.) Consistency and Authority – Marc and Angel have been blogging since 2006

 

Via @seekristintweet 
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mark ivey 's curator insight, March 19, 1:40 PM

Nice piece on the elements of viral content. Much of it we already know-high quality, "surprising" content; consistency; easy to skim. But another feature revolves around "scarcity and missing out."  "...If you are writing something that’s unique and people might have a feeling of otherwise missing out on, then this is a fantastic trigger to get people interested in your content..."