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Storytelling for Presentations

Alex Rister: "Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling


Via Baiba Svenca
Mike Ellsworth's insight:

Your presentations should have three acts, like a play, and a story line. This presentation shows you how.

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Nedko Aldev's curator insight, May 8, 2013 3:17 AM

add your insight...

 
LucaVanin's curator insight, May 17, 2013 2:42 AM

Trasformar euna presentazione in una storia da raccontare: lo sforzo più complesso!

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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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The Neuroscience of Storytelling Will Make You Rethink the Way You Create Online Courses - SchoolKeep Blog

The Neuroscience of Storytelling Will Make You Rethink the Way You Create Online Courses - SchoolKeep Blog | Enterprise Social Media | Scoop.it
How can the neuroscience of storytelling help you create online courses?
Mike Ellsworth's insight:

A very interesting article on how your brain responds to stories.

 

Via @eLearngraphic

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MobCon 2014 Twitter Summary

MobCon 2014 Twitter Summary | Enterprise Social Media | Scoop.it
MobCon is a high demand Conference that has a necessary focus on all facets of mobile: Strategy, Marketing, Technology, Best practices and achieved Successes. MobDemo is a unique opportunity for entrepreneurs and mobile application developers to turn their ideas into reality. Present your mobile app idea or prototype in our MobDemo competition for a chance to win cash and development credits.
Mike Ellsworth's insight:

If you're looking for insights on mobile, check out this summary of the Twitter coverage of the conference I just went to: Mobcon Minneapolis. Some great presentations and speakers.

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21 App Optimization Tools for Data-Driven Marketers

21 App Optimization Tools for Data-Driven Marketers | Enterprise Social Media | Scoop.it
We’ve divided this list into the various sections of the marketing funnel. We’ve selected the best apps to help you get more downloads, activate more users, convert them to paying customers, increase their lifetime value, and reduce churn.
Mike Ellsworth's insight:

Big Data analysis is all the rage. Check out these tools for social marketers.

 

Via @IssaAsad 

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Sell Your Brand, But Don't Sell Out | LinkedIn

Sell Your Brand, But Don't Sell Out | LinkedIn | Enterprise Social Media | Scoop.it

Selling your brand to consumers is not a bad idea, it's actually wise if you want to be known for who you are and remain at the top in your industry. Byselling your brand we're not advising you to list it on the market or put a price tag on yourself, but sell who you are and what you represent to your target audience. The connection you will make with consumers will be far more than if you sat still and held back on information or value others might see in your brand. So begin today and sell your brand, but don't sell out using our four ideas to maintain that reputation and hold true to your company and self-beliefs.

Mike Ellsworth's insight:

Good advice for brands on social media.

 

Via @socialbugpr 

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The Complete Guide to Creating the Perfect Facebook Page for Your Business

The Complete Guide to Creating the Perfect Facebook Page for Your Business | Enterprise Social Media | Scoop.it
From A to Z, what you need to know to get build and manage a killer Facebook page.
Mike Ellsworth's insight:

If you're not on Facebook yet, this short guide will help get you started.

 

Via @dilmot 

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Rescooped by Mike Ellsworth from The Social Media Times
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The Complete Social Media Clean-Up Checklist [infographic]

The Complete Social Media Clean-Up Checklist  [infographic] | Enterprise Social Media | Scoop.it
Throughout the year we focus mostly on just trying to keep up with a steady flow of posting, tweeting, pinning and commenting, which makes it easy to fall behind on the necessary routine maintenance.…

Via Jessica Kelly, Scott McElreath, robosheauk
Mike Ellsworth's insight:

This is a really good, short list to help you manage your social media.

 

Via Via @TheSMTimes 

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Jessica Kelly's curator insight, September 30, 7:03 PM

I try to keep all accounts clean and neat, and exploring new features is just a given--but if you've let your accounts go, well, here's a handy checklist to shine everything up.

donhornsby's curator insight, October 3, 9:29 AM

This is a great, short list to help you manage your social media.

Agence DivSix's curator insight, October 4, 6:27 AM

Agence DivSix

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Sherman Social U: How To Survive A Social Media Crisis

Sherman Social U: How To Survive A Social Media Crisis | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

This is a candidate for our Social Media Hall of Shame (http://bit.ly/HallOfShame), but DiGiorno did a nice job of getting back out of trouble.

 

Via @eyesocialmedia

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What can #Predictive #Data #Analytics do for you?

What can #Predictive #Data #Analytics do for you? | Enterprise Social Media | Scoop.it
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could...

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Predictive analytics and Big Data are big trends. This is a good article that explains why.

 

Via @Eric_Determined

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Eric_Determined / Eric Silverstein's curator insight, September 23, 3:06 AM

Would you agree that Predictive Analytics is a continuously evolving target?


Nonetheless, technology and data capture has enabled us to better understand our customers, and engage with them in a more efficient manner.


It's great to see these latest examples across top brands, and the results in:


- Customer Engagement

- Revenue Increases

- Targeted Promotions

- Pricing

- Inventory Management

- Minimizing Fraud

- Better Customer Service

- Lower Costs

- Analyze Data in Real Time


Share your thoughts.



Roberto Nocera's curator insight, September 24, 3:44 AM

the new frontier of customer satisfaction #cxm

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Tips and Tricks to Make A Video Go Viral - socialmouths

Tips and Tricks to Make A Video Go Viral - socialmouths | Enterprise Social Media | Scoop.it
Want to make a video go viral? here are some tips to make your video shareable, likeable and communicate a compelling story
Mike Ellsworth's insight:

If anyone really knew how to make things go viral, they'd be living on their own private island, and not sharing with us unfortunate ones. However, this article has some good advice to make your video ready for viralocity, including:

 

Make it share-able

Make it like-able

Shorter is sweeter

Reel your viewers in with a story

Last but not least… make it easy to be publicized

 

Via @DemandCon

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How to optimize feedburner feeds | 87android

How to optimize feedburner feeds | 87android | Enterprise Social Media | Scoop.it
Google feedburner service is a very popular service among bloggers,podcasters and publishers from various domain. It provides latest feeds to subscribers from
Mike Ellsworth's insight:

Everything you need to know about Google Feedburner . . .

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Social Media Tactics of Marketers Across the Web - Social Magnets

Social Media Tactics of Marketers Across the Web - Social Magnets | Enterprise Social Media | Scoop.it
Learn the Social Media Tactics of Online Marketers and where you fit into the picture. Time to work smart and learn from those around you. Social Magnets
Mike Ellsworth's insight:

Some interesting stats from research by Adobe.

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30 Things You Shouldn't Do on Social Media | SEJ

30 Things You Shouldn't Do on Social Media | SEJ | Enterprise Social Media | Scoop.it
Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.
Mike Ellsworth's insight:

This is a really long list of don't for social media. Well worth pondering:

 

 

1. Only Focusing on Facebook

2. Jumping on Multiple Social Media Networks at Once

3. Making it Only About Yourself

4. Not Thinking Twice Before Posting

5. Posting in a Hurry

6. Not Spell Checking

7. Responding Unprofessionally

8. Being Impersonal

9. Hiding From Negative Comments/Controversy

10. Not Listening

11. Not Optimizing Social Media Profiles

12. Forgetting Social Media Buttons on Website

13. Being Too Casual

14. Only Sharing Content From Your Website

15. Being Inexperienced

16. Increasing Amount of Followers Too Fast

17. Leaving Comments Unattended

18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”

19. Relying on Just One Person

20. Not Knowing The Difference Between a Personal and Business Account

21. Bad Timing For Scheduled Posts

22. Not Creating Incentives

23. Underestimating Data

24. Not Promoting Your Profiles Through Advertising

25. Not Having a Check-and-Balance System in Place

26. Being a Debbie Downer or Negative Nancy

27. Being Inconsistent

28. Failing to Create ‘Authenticity’

29. Posting Without Images/Videos

30. Improper Use of Hashtags

 

Via @MarketingCath 

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Facebook Ratchets Back Reach of Auto-posters

Facebook Ratchets Back Reach of Auto-posters | Enterprise Social Media | Scoop.it

Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach.

Mike Ellsworth's insight:

No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite and Buffer that schedule posts. That would be a bummer.

 

Via @janlgordon 

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How to Manufacture Desire

How to Manufacture Desire | Enterprise Social Media | Scoop.it
This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to... Keep reading →
Mike Ellsworth's insight:

Learn how to create "addicts" for your brand or product.

 

Via @stratrev 

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12 Awesome Marketing Tools You've Never Heard Of

12 Awesome Marketing Tools You've Never Heard Of | Enterprise Social Media | Scoop.it
Here are 12 excellent business marketing tools that you can use to improve brand awareness, streamline marketing campaigns, and increase business intelligence
Mike Ellsworth's insight:

They're right. I've never heard of any of these, but they look pretty good.

 

Via @Moblized_Mktg 

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7 Essential Social Media Tips for Startups

7 Essential Social Media Tips for Startups | Enterprise Social Media | Scoop.it
Here are the best and most effective social media tips for startups. These social media tips have turned many startups into million-dollar companies.
Mike Ellsworth's insight:

Whether you're a startup or an established huge enterprise, these tips are essential for starting your social media strategy.

 

Via @TeamDesignGroup

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5 Twitter Basics Every Company Should Know

5 Twitter Basics Every Company Should Know | Enterprise Social Media | Scoop.it
At one time or another, every person or company is new to Twitter.
Mike Ellsworth's insight:

And if you're not using Twitter for your business yet, here's some quick advice.

 

Via @saturnsocial 

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Rescooped by Mike Ellsworth from New Customer - Passenger Experience
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Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp?

Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp? | Enterprise Social Media | Scoop.it
In the best of all worlds, happy customers mean loyal customers. Loyal customers talk, create buzz and can be an advocate that leads to more customers. Customers want an exceptional experience and wi…

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Well are ya? 

 

Via @Eric_Determined 

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Eric_Determined / Eric Silverstein's curator insight, October 2, 4:23 PM

Lisa shares 4 key insight to deliver positive #customer #experiences.


These require buy-in across the entire organization, is your company committed?


Make sure your strategy is clearly communicated, the right investments are being implemented, you listen to your customers every step of the way, then adapt as necessary.



Rescooped by Mike Ellsworth from The Social Media Times
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Here's How To Opt Out Of Facebook's New Plan To Sell Your Browser Data

Here's How To Opt Out Of Facebook's New Plan To Sell Your Browser Data | Enterprise Social Media | Scoop.it

Facebook will soon launch a new ad program that can read your browser history to deliver targeted ads specific to your interests, according to the company's website.

Luckily, there's a way to opt out of this program to ensure Facebook can't see what you're doing online.

 

Over the next few weeks, Facebook users will be able to use and control Facebook's new ad preferences, which are available on every ad Facebook shows you, telling you why you're seeing that advertisement and allowing you to add or remove your interests so your personalized ads are adjusted accordingly. Facebook plans to extend its ad preferences tool globally in the coming months.


However, if you don't want Facebook to sell your personal information and browsing history to third-party companies, there's an easy way to opt out.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Scott McElreath, robosheauk
Mike Ellsworth's insight:

No wonder people are searching for the next big thing, after Facebook . . .

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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Enterprise Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
Mike Ellsworth's insight:

Another great roundup of tools, many of which I've never heard of. IO always learn something from these roundups.

 

Via @alexhisaka

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9 Social Media Marketing Failures You Must Avoid

9 Social Media Marketing Failures You Must Avoid | Enterprise Social Media | Scoop.it
Here are some of the most popular social media marketing failures done by business owners and marketers. Avoid these mistakes and grow your social media influence.
Mike Ellsworth's insight:

Some good advice on using social media to avoid #fails

 

Via @manamica 

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Deborah Verran's comment, September 20, 6:35 PM
Succinct and to the point
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10 Things Spock Would Say About Internet Marketing

10 Things Spock Would Say About Internet Marketing | Enterprise Social Media | Scoop.it
10 Things Spock Would Say About Internet Marketing. If you read one article, read this one. 1 It's all about the title, whichever way you choose to market
Mike Ellsworth's insight:

Some counter-intuitive and some conventional tips for getting heard, including:

 

1 It’s all about the title.

2 Nothing beats free

3 Forums are the worst place to learn at

4 You have to upsell your customers

5 Buy to learn how to sell

6 Set your marketing budget

7 Surround yourself with people better than you

8 Read the 5 fundamental internet marketing life lessons

9 Craft your story

10 Don’t read too much


Via @meghabasu84

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How to Make Exceptional Videos Without Smarts | Social Magnets

How to Make Exceptional Videos Without Smarts | Social Magnets | Enterprise Social Media | Scoop.it
Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets
Mike Ellsworth's insight:

A good how-to guide for the video beginner.

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Enterprise Social Media | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
Mike Ellsworth's insight:

As always, Facebook has rolled out changes that affect business use of the site without much fanfare. Here are the 10 new changes:

#1: Photos Have a New Size

#2: Tab Apps Are Different, but the Same

#3: Left Menu Sections Are Movable

#4: Activity Tab Houses Messages and Notifications

#5: The Use Facebook as Your Page Option Has Moved

#6: Website Links Show Automatically

#7: Reviews Are Easier to Find

#8: Posts to Page Are More Visible

#9: Key Settings Are Bundled

#10: Snapshot of Page Action Available on Hover

 

Via @TALV58

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How to Enhance Audience Engagement on Social Media

How to Enhance Audience Engagement on Social Media | Enterprise Social Media | Scoop.it
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Mike Ellsworth's insight:

My buddy Todd Wilms has some good advice on increasing engagement. The main points:

 

Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go

Measure

 

via @toddmwilms 

 

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