Enterprise Social Media

"Mike Stiles on iStrategy outlines 3 ways that Pinterest and Instagram are changing the digital landscape -  one picture at a time . . ."

 

Really? Changing the digital landscape by a virtual pinboard and photo sharing and manipulation? I don't think so.

 

How about you? Please comment below.

Via David Blundell, Malhar Barai

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.

 

One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.

 

Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?

 

Intro:

 

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.

 

Here are some highlights that caught my attention:

 

**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest

 

**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect

 

**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/ys0jFw]

Via janlgordon, Dawn Jensen

From janigordon:

 

"I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets

**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]"

Via janlgordon, Steven L. Johnson