What social media marketing blogs should you be reading? It's important to stay current in the digital marketing world and there's no better way than to spend some time reading what others are writing.
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Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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Mike Ellsworth's insight:
I'm going to start following these. How about you?
Mike Ellsworth's comment,
March 12, 2:10 PM
Philippe, thanks for the reScoop!
Mike Ellsworth's comment,
March 12, 2:37 PM
VL, thanks for the reScoop!
Mike Ellsworth's comment,
March 12, 2:40 PM
Firas, thanks for the reScoop!
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Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
Mike Ellsworth's insight:
I would suggest downplaying any metric that doesn't directly relate to your bottom line. Sure you need to track followers and engagement and such, but if they don't buy anything, you should use these metrics to figure out why, rather than tracking them for their own sake.
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If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips. Via Karen Dietz
Mike Ellsworth's insight:
reScooping Karen Dietz's Scoop of my buddy, Marty Smith's post: Karen Dietz's insight:Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it
Karen Dietz's curator insight,
May 23, 7:54 PM
Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it Delete the scoop?
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1. Twitter — Tweet Timeout 2. Facebook — Snopes Filter 3. Yelp — Review Filters 4. Tumblr — Allow Responses to Comments, Like a Normal Website 5. Reddit — Reality Check 6. Instagram — Add Dragons Filter 7.
Mike Ellsworth's insight:
These add-ins can definitely improve your social experience. I love the Snopes Filter. Wish it worked on others' posts as well.
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Aligning itself aesthetically more along the lines of social networks like Facebook and Google+, LinkedIn has introduced a new navigation bar to its website.
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And the hits just keep on coming. LinkedIn has remade their mobile site and they're working their way through the desktop site. Delete the scoop?
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Oh, Kim Dotcom. You just never stop surprising us.
Mike Ellsworth's insight:
You may recognize the name Kim Dotcom from his adventures in hosting one of the world's largest (semi-legit) file sharing sites, for which he is under indictment.
But he's also a pretty bright guy, with an important patent it turns out. Delete the scoop?
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Experience Advertising Releases Infographic on the Growth of Social Media ...
Mike Ellsworth's insight:
Some good facts and figures here, including "Social media advertising derived revenue in the US is expected to grow from $4.6 billion in 2012 to $9.2 billion by 2016. The Local portion of the US social media ad revenue is expected to grow from $1.1 billion in 2012 to $3 billion in 2016. Delete the scoop?
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If you're drinking the inbound marketing Kool-Aid and regularly publishing content online, there's a good chance you may have experienced content theft at one point or another.
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I hope you never need to deal with this problem. But if someone rips off your content, this SlideShare presentation can offer some help. Delete the scoop?
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The International Space Station is switching from Windows to Linux, removing every instance of the Microsoft desktop operating system. Via txwikinger
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And the reason? Viruses. Kind of a problem because in space, nobody can see your screen . . . Delete the scoop?
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Today marks a historic moment for one of Silicon Valley's biggest and well-known companies. It has been a decade since LinkedIn was founded as a business-related social network and ...
Mike Ellsworth's insight:
LinkedIn started in May 2003 and I joined shortly thereafter (member number 8893). I made the mistake of clicking the wrong link and sent a LinkedIn invite to the 3,000 people in my address book. I ended up apologizing a bunch, but not only got back into touch with many of them, a decent amount also joined. Congrats to LinkedIn for now having 225 million members worldwide! Delete the scoop?
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Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
Mike Ellsworth's insight:
A great article by Jeff Bullas that feeds right into our Infinite Pipeline strategy (free chapter: http://bit.ly/InfPipeCh1)
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Your social media profile is like when we sort thought mail. Some things get tossed while others get saved. Make sure your social media profile is current so people don't throw you away!
Mike Ellsworth's insight:
This is good, basic advice about optimizing your social media profiles. For more on this subject, see our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter. Via @martinjonesaz Delete the scoop?
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Breweries and advocates fight the proposed Minnesota excise tax increase.
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Local Twin Cities brewer activates its brand advocates (and some competitors) to opposed a proposed tax increase on beer. Well done! Delete the scoop?
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The typical workday extends well beyond the traditional 9-5 at the office these days. Via Virginia Gordon
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I'm using the new LinkedIn app on my new Samsung Galaxy S4. It seems lots better, but this is only day 1 . . . Delete the scoop?
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Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify.
Mike Ellsworth's insight:
As a Twitter users, I'm not sure I'd welcome this new tool.
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The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews.
Mike Ellsworth's insight:
It had to happen. So Pinterest becomes . . . Facebook for Brands?
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Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg's network is decreasing, according to new findings from the Pew Research Center.
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This trend has been accelerating due to the influx of the antithetical group - parents! Delete the scoop?
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Fresh from closing its purchase of newsreading app Pulse, LinkedIn has made another acquisition to dive deeper into the mobile space.
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LinkedIn's acquisitions just keep coming. Add to that new product introductions such as Sales Navigator and there's no wonder the company is hot. Delete the scoop?
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Whether you're producing a title card for your new company, or just looking to wow your co-workers with a dazzling presentation on the dangers of hydraulic fracking, a little animation is never a bad idea.
Mike Ellsworth's insight:
Well I'm definitely an animation novice, so I found this list to be very helpful. Delete the scoop?
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Guest post by Mackenzie Fogelson
Mike Ellsworth's insight:
This post distinguished between two types of content in communities:
Foundational content is the important stuff that permanently lives on your website. It’s the inherently self-promotional stuff that explains who you are and what you do. It’s your about page, your sales pages (products or services), and it tends to be (but isn’t always) fairly static. Foundational content is the stuff that’s pretty much impossible not to make about you because it is, in fact, about you. As a result, in order to attract customers to your community with your foundational content, you’ve got to pack it full of value.
Community building content is less about what you do and more about what you know. It usually lives on your blog, is dynamic, and indirectly promotes your brand (and earns links). It’s what bolsters your online reputation as an expert. It builds trust, establishes credibility, and naturally attracts people to you. Community building content is most effective when it’s not self-promotional. It doesn’t need to say your company name. Instead, it needs to be completely focused on your customer and the value that you can provide or point them toward.
I would caution that you should always keep the foundational content subordinated to the other content you post in your community. Delete the scoop?
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Social media marketing: learn from some experts from Social Media Marketing World 2013 how you can improve your social media marketing strategy.
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This conference had a great collection of fantastic speakers - wish I could have gone. This article sums up some of the most interesting presentations by luminaries such as Mari Smith and Lee Odden. Delete the scoop?
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Customer service: Learn how you can create a free or low-cost social support team.
Mike Ellsworth's insight:
I love this article. It has good recommendations for adding social to your support function. We wrote about this in our 2011 post, CIOs: The Social Call Center http://bit.ly/W1BHPP Delete the scoop?
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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Mike Ellsworth's insight:
This article is right on. If all you see when you look at social media is another advertising or marketing channel, you're missing a whole lot of potential value for your enterprise.
We go into detail on this topic in our Be a Person books: http://bit.ly/OrderBeAPerson
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Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company's Q1 earnings call.
Mike Ellsworth's insight:
I've been waiting for this shoe to drop . . ..
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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely "salesy", then give me a few minutes here,
Mike Ellsworth's insight:
We agree with the approach in this article - don't be salesy; address the pain. However, the example the author uses is way too long. We talk a lot about effective sales messaging in our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter.
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Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media.
Mike Ellsworth's insight:
Much of the advice in this excellent article boils down to our mantra: Be a Person http://bit.ly/OrderBeAPerson
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