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Rescooped by Mike Ellsworth from Business and Marketing onto Enterprise Social Media |
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The basic principles of content marketing and SEO are almost too obvious.
Use keywords literally and deliberatelyDeliver more value than your audience expectsDo it often and consistentlyYes, this is an incredibly watered down version of content marketingand SEO but if you had no other information on which to build your inbound marketing strategy these principles, in time, would take you to the promise land.
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The International Space Station is switching from Windows to Linux, removing every instance of the Microsoft desktop operating system. Via txwikinger
Mike Ellsworth's insight:
And the reason? Viruses. Kind of a problem because in space, nobody can see your screen . . . Delete the scoop?
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Today marks a historic moment for one of Silicon Valley's biggest and well-known companies. It has been a decade since LinkedIn was founded as a business-related social network and ...
Mike Ellsworth's insight:
LinkedIn started in May 2003 and I joined shortly thereafter (member number 8893). I made the mistake of clicking the wrong link and sent a LinkedIn invite to the 3,000 people in my address book. I ended up apologizing a bunch, but not only got back into touch with many of them, a decent amount also joined. Congrats to LinkedIn for now having 225 million members worldwide! Delete the scoop?
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Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
Mike Ellsworth's insight:
A great article by Jeff Bullas that feeds right into our Infinite Pipeline strategy (free chapter: http://bit.ly/InfPipeCh1)
Via @MaxOz Delete the scoop?
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Your social media profile is like when we sort thought mail. Some things get tossed while others get saved. Make sure your social media profile is current so people don't throw you away!
Mike Ellsworth's insight:
This is good, basic advice about optimizing your social media profiles. For more on this subject, see our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter. Via @martinjonesaz Delete the scoop?
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Breweries and advocates fight the proposed Minnesota excise tax increase.
Mike Ellsworth's insight:
Local Twin Cities brewer activates its brand advocates (and some competitors) to opposed a proposed tax increase on beer. Well done! Delete the scoop?
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The typical workday extends well beyond the traditional 9-5 at the office these days. Via Virginia Gordon
Mike Ellsworth's insight:
I'm using the new LinkedIn app on my new Samsung Galaxy S4. It seems lots better, but this is only day 1 . . . Delete the scoop?
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Does a negative twitter message have infectious germs powerful enough to influence the behavior of tweeters? Maybe. Then again, maybe not.
Mike Ellsworth's insight:
The research shows some correlation between negative tweets and higher of negative tweets. But a high volume of positive tweets on a controversial subject also attracted negative tweets. So what's the deal?
"The right influencer retweeting content can have an extremely profound effect on total shares. 'Once the sharing begins, the network effect takes over,' says Kelly Lux, a social media strategist at Syracuse University's iSchool. 'In other words, the more times something is shared, the more times it is likely to be shared again.'"
Via @solution416 Delete the scoop?
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The amazing secret to the marketing universe isn't the newest or niftiest digital anything. Why? Because the media isn't the issue. You see, digital media doesn’t really connect us. I'm going to tell you what does.
Mike Ellsworth's insight:
It's true that "Death of all other media" articles are mostly wishful thinking. This article makes the point that content is the key, no matter what medium. But most people haven't figured out what kind of content to use effectively on social media.
Well, we've got a clue in our post Social Media is Not Advertising. Duh! http://bit.ly/URVIVQ Via @MrCollaborative Delete the scoop?
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Social Media Engagement: learn to craft calls to action that get your social community to do what you’d like them to and get the results you want. Via Koka Sexton
Mike Ellsworth's insight:
This is a really good article about improving your calls to action. The tips are:
#1: Determine What You Want Prospects to Do #2: Create a Great Hook #3: Motivate Prospects to Act #4: Optimize Your Call to Action #5: Maintain a Consistent Presentation on Landing Pages #6: Test to Maximize Results #7: Measure Results Delete the scoop?
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The algorithms are coming! LinkedIn devises a new way of using big data to help recruiters find the best job candidates.
Mike Ellsworth's insight:
LinkedIn's new algorithm-based feature, “People You May Want to Hire,” sounds like the kind of magic recruiters will love. Of course, it costs . . . . Delete the scoop?
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Social Media Tools: Here are five social management tools to simplify the management of your social media marketing.
Mike Ellsworth's insight:
If you're like me, you're bewildered by the tremendous number of tools out there to help you manage social media. Social Media Examiner rounds up five good ones: #1: Sprout Social Helps You Engage Followers and Respond in Real Time #2: MarketMeSuite Provides an Easy-to-Use Dashboard That Works Like Email #3: Sendible Provides Brand Monitoring and Sentiment Analysis for Businesses #4: Socialbakers Provides Large Amounts of Data in a User-Friendly Interface #5: Crowdbooster Does Much of the Thinking for You
I used Crowdbooster while it was still free, but did not feel it provided enough value to actually pay for it. I do pay for Buffer, which I like because it plugs right in to the Twitter Website, making it easy to schedule Twiter, LinkedIn and Facebook posts.
Via @MrCollaborative
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Social networks can be used to track random individuals in just 12 hours provided the right incentives are on offer, say computer scientists.
Mike Ellsworth's insight:
Six degrees of separation no longer brings home the Bacon quickly enough. We're all just 12 hours from being found by network searches by random people, according to a recent competition.
Alex Rutherford at the Masdar Institute of Science and Technology in Abu Dhabi and a few pals have measured how quickly it is possible to track down random individuals around the world using a competition called the Tag Challenge, in which the goal was to find five individuals in five different cities in North America and Europe. The only clue was a mug shot of the individual, the name of the city he or she was in, and the fact that he or she would be wearing a T-shirt with the logo of the event.
Three of the five were found in 12 hours. Wow.
Via @thedatabank Delete the scoop?
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Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
Mike Ellsworth's insight:
These seem like basic points, but make sure your content creators are familiar with them:
Writing For The Wrong Audience Poorly Crafted Headlines Focusing On Quantity Over Quality Not Optimising Your Content for Search Engines Syndicating The Same Content Everywhere
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Customer service: Learn how you can create a free or low-cost social support team.
Mike Ellsworth's insight:
I love this article. It has good recommendations for adding social to your support function. We wrote about this in our 2011 post, CIOs: The Social Call Center http://bit.ly/W1BHPP Delete the scoop?
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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Mike Ellsworth's insight:
This article is right on. If all you see when you look at social media is another advertising or marketing channel, you're missing a whole lot of potential value for your enterprise.
We go into detail on this topic in our Be a Person books: http://bit.ly/OrderBeAPerson
What's your take? Please comment below. Delete the scoop?
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Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company's Q1 earnings call.
Mike Ellsworth's insight:
I've been waiting for this shoe to drop . . ..
Via @TheSocialLights Delete the scoop?
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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely "salesy", then give me a few minutes here,
Mike Ellsworth's insight:
We agree with the approach in this article - don't be salesy; address the pain. However, the example the author uses is way too long. We talk a lot about effective sales messaging in our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter.
Via @michaelgass Delete the scoop?
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Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media.
Mike Ellsworth's insight:
Much of the advice in this excellent article boils down to our mantra: Be a Person http://bit.ly/OrderBeAPerson
Via @MrCollaborative Delete the scoop?
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A survey of 3501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in. Via Virginia Gordon
Mike Ellsworth's insight:
I definitely believe this stat. I often have my iPad open while watching TV. (Of course, it's often to play Words with Friends with my wife, who's one seat cushion to the east of me . . . ) 
Sandy Adam's curator insight,
April 30, 8:03 AM
iPad, iPad mini and smartphone often on sofa with me watching TV .. sad but true :) Delete the scoop?
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How Big Brands Are Using Supply Chain Storytelling -- MainStreet Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz' insight: Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. ME insight: People want to hear your story. Here's a good way to tell it. 
Karen Dietz's comment,
April 27, 2:36 PM
Yes Eric, I think these kinds of stories provides a whole new avenue to explore in business storytelling.
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I want you to look at your sales team and imagine this… Look the sales productivity they have today. Via Koka Sexton
Mike Ellsworth's insight:
I love the Challenger sale concept from the Corporate Executive Board. XO communications rolled out training based on the concept and had great success.
Mike Ellsworth's curator insight,
April 28, 4:21 PM
With a little effort, your company can success with social selling.
Check out our book The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 for more ideas. Delete the scoop?
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When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan?
Via Ivo Nový
Mike Ellsworth's insight:
Great infographic about the short-term and long-term value of a Facebook fan. Delete the scoop?
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Google wants to know who you are and that the content that you create is authentic. This article teaches you how to signal Authenticity to Google.
Mike Ellsworth's insight:
This is the last post of a really good series on Search Engine Optimization (SEO). It examines the Panda and Penguin updates to Google and Google Authorship.
Via @socialnotz Delete the scoop?
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Check out the most interesting findings from the 2013 State of Inbound Marketing Report.
Mike Ellsworth's insight:
HubSpot found that inbound marketing is increasingly popular. Their findings include:
1) Inbound marketing is being taken seriously by the industry, and it’s gaining traction. 2) Inbound delivers on ROI promises, providing more and cheaper leads. 3) While inbound is on the rise, traditional marketing is fading. 4) There’s opportunity to better define, measure, and track marketing activities. 5) Establishing an agreement with Sales is as important -- possibly more so -- as simply measuring the effectiveness of inbound. 6) Content is a critical, but not considered a standalone, inbound marketing component. 7) Inbound has shifted where marketers spend resources, and enables them to work smarter. 8) It’s a great time to be a customer. 9) It’s also a great time to be an inbound marketer -- if you are up for the challenge. 10) Overall, inbound marketing works when it is integrated with your strategy, not as a side project.
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The Forbes "Power 50 List" of social influencers has become one of the most shared lists on the web. Via Patricia Mellin
Mike Ellsworth's insight:
A member of the Forbes 50 list explains the dicey methodology used to create the list and nominates 25 people who were left of this year's version who are more deserving. I would agree completely except for one thing: many of these social media luminaries have followers in the thousands, but only follow a few hundred. In the case of Seth Godin, he follows nobody.
Social media is about relationships, not numbers, but if you're not willing to even follow me back, what does that say about the way you use social media? Delete the scoop?
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Some of this advice is counterintuitive, like that you should target mid- and long-tail keywords first because they deliver the best-qualified traffic.
Well worth a read.