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Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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Rescooped by Mike Ellsworth from Social Media Marketing For Real Estate onto Enterprise Social Media
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Dealing with Social Media Criticism: Deflect, Defy, Defend?

Dealing with Social Media Criticism: Deflect, Defy, Defend? | Enterprise Social Media | Scoop.it
From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone in the social sphere who will listen.

 

Click through the photo for advice on what to do if you find yourself on the unhappy end of online criticism.


Via REwebCentral
Mike Ellsworth's insight:

This is a great article on a common problem: folks who aren't exactly thrilled with you. The article offers some good advice on handling negatives, but they leave out an important one: ignore.

 

Oftentimes you don't need to reply because you either have enough supporters that they will do the job for you, or because the person is a troll (looking to get a rise out of you) or they won't ever be satisfied, and engaging them further is useless.

 

We talk about this in a series starting with the post Dealing with Negatives  http://bit.ly/XWGp0f

Mike Ellsworth's comment, March 6, 10:11 PM
Thanks for the reScoop, Gregg!
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Enterprise Social Media | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
Mike Ellsworth's insight:

Big Data or Big Brother? Part of the difference is the story to be told. 

Mike Ellsworth's comment, April 15, 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 9:07 AM

Social is also adding the "story" back in data storytelling.

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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Enterprise Social Media | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
Mike Ellsworth's insight:

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

Markose Abraham's curator insight, March 5, 6:01 PM
Yes copywriting is necessary at times.
Denyse Drummond-Dunn's curator insight, March 6, 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Ignacio Conejo Moreno's curator insight, March 6, 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.