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Science reveals what really increases Twitter followers

Science reveals what really increases Twitter followers | Enterprise Social Media | Scoop.it
Create. Inform. Engage. | Journalism training, media news & how to's
Mike Ellsworth's insight:

Some of these findings here are in the "Well, duh!" category - negative tweets don't increase followers, nobody cares what you had for lunch, informational tweets perform better.

 

Others are quite interesting. For example "network overlap" has the highest positive effect on number of followers, follwoed by the tweet to retweet ration. Network overlap is defined as "Number of connections in-common with potential new followers."

 

Via @PatriotsofMars

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Anne Thomas 's comment, March 2, 2013 6:38 PM
:)
Mike Ellsworth's comment, March 5, 2013 10:06 AM
Thanks for the reScoop, Benjami!
Mike Ellsworth's comment, March 21, 2013 3:47 PM
Thanks for the reScoop, AVAab99!
Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Suggested by Ross Quintana
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Ross Quintana: Building Your Tribe For Successful Brand Storytelling

Ross Quintana: Building Your Tribe For Successful Brand Storytelling | Enterprise Social Media | Scoop.it
Learn what differentiates a tribe from a customer base. Find out the key
reasons that brands build tribes and how your brand storytelling content
can help grow your tribe.
Mike Ellsworth's insight:

Ross Quintana knows his stuff, and I love the concept of tribes vs. audience: “The secret source of tribes and that concept of tribes versus, say an audience or a customer base as it could be more sterilely said, is the fact that there is something else that connects you in a tribe."


We call these folks evangelists in our Infinite Pipeline books, but I love the cohesive notion implicit in tribe.

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Suggested by Suzen Pettit
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6 Smart Ways to Convert Facebook Likes to Sales - Omaginarium

6 Smart Ways to Convert Facebook Likes to Sales - Omaginarium | Enterprise Social Media | Scoop.it
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
Mike Ellsworth's insight:

Good ideas for improving your effectiveness on Facebook.

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Suggested by Julien Rio
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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Enterprise Social Media | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Mike Ellsworth's insight:

A  great list of social sites to connect online and offline.

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3 Ways to Use Facebook Groups for Business |

3 Ways to Use Facebook Groups for Business | | Enterprise Social Media | Scoop.it
Facebook groups can support your community-building and marketing efforts in a number of ways. Here are three ways to use Facebook groups for business.
Mike Ellsworth's insight:

With the organic reach on Facebook in the tank, using groups is a good way to engage your audience.

 

Via @TheresaPotratz 

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US/UK Regulators Agree: Social Media Marketing Must Be Transparent - Brand Quarterly

US/UK Regulators Agree: Social Media Marketing Must Be Transparent - Brand Quarterly | Enterprise Social Media | Scoop.it
Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree - transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?
Mike Ellsworth's insight:

These developments have obvious implications for native advertising.

 

Via @BrandQuarterly 

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5 Tools B2B Marketers Should Be Using in 2015

5 Tools B2B Marketers Should Be Using in 2015 | Enterprise Social Media | Scoop.it
Keeping up-to-date with the latest marketing tools and best practices can be exhausting. For some marketers this can feel like an almost impossible task! Choosing the right tools can take your b2b te…
Mike Ellsworth's insight:

A great short list of valuable tools.

 

Via @jonesima

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Enterprise Social Media | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
Mike Ellsworth's insight:

I'm always looking for just the right (free) image for blog posts or use on our Websites. Here's a great roundup of places to find free images.

 

via @Copyblogger

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The Neuroscience of Storytelling Will Make You Rethink the Way You Create Online Courses - SchoolKeep Blog

The Neuroscience of Storytelling Will Make You Rethink the Way You Create Online Courses - SchoolKeep Blog | Enterprise Social Media | Scoop.it
How can the neuroscience of storytelling help you create online courses?
Mike Ellsworth's insight:

A very interesting article on how your brain responds to stories.

 

Via @eLearngraphic

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MobCon 2014 Twitter Summary

MobCon 2014 Twitter Summary | Enterprise Social Media | Scoop.it
MobCon is a high demand Conference that has a necessary focus on all facets of mobile: Strategy, Marketing, Technology, Best practices and achieved Successes. MobDemo is a unique opportunity for entrepreneurs and mobile application developers to turn their ideas into reality. Present your mobile app idea or prototype in our MobDemo competition for a chance to win cash and development credits.
Mike Ellsworth's insight:

If you're looking for insights on mobile, check out this summary of the Twitter coverage of the conference I just went to: Mobcon Minneapolis. Some great presentations and speakers.

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21 App Optimization Tools for Data-Driven Marketers

21 App Optimization Tools for Data-Driven Marketers | Enterprise Social Media | Scoop.it
We’ve divided this list into the various sections of the marketing funnel. We’ve selected the best apps to help you get more downloads, activate more users, convert them to paying customers, increase their lifetime value, and reduce churn.
Mike Ellsworth's insight:

Big Data analysis is all the rage. Check out these tools for social marketers.

 

Via @IssaAsad 

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Sell Your Brand, But Don't Sell Out | LinkedIn

Sell Your Brand, But Don't Sell Out | LinkedIn | Enterprise Social Media | Scoop.it

Selling your brand to consumers is not a bad idea, it's actually wise if you want to be known for who you are and remain at the top in your industry. Byselling your brand we're not advising you to list it on the market or put a price tag on yourself, but sell who you are and what you represent to your target audience. The connection you will make with consumers will be far more than if you sat still and held back on information or value others might see in your brand. So begin today and sell your brand, but don't sell out using our four ideas to maintain that reputation and hold true to your company and self-beliefs.

Mike Ellsworth's insight:

Good advice for brands on social media.

 

Via @socialbugpr 

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The Complete Guide to Creating the Perfect Facebook Page for Your Business

The Complete Guide to Creating the Perfect Facebook Page for Your Business | Enterprise Social Media | Scoop.it
From A to Z, what you need to know to get build and manage a killer Facebook page.
Mike Ellsworth's insight:

If you're not on Facebook yet, this short guide will help get you started.

 

Via @dilmot 

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Rescooped by Mike Ellsworth from The Social Media Times
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The Complete Social Media Clean-Up Checklist [infographic]

The Complete Social Media Clean-Up Checklist  [infographic] | Enterprise Social Media | Scoop.it
Throughout the year we focus mostly on just trying to keep up with a steady flow of posting, tweeting, pinning and commenting, which makes it easy to fall behind on the necessary routine maintenance.…

Via Jessica Kelly, Scott McElreath, robosheauk
Mike Ellsworth's insight:

This is a really good, short list to help you manage your social media.

 

Via Via @TheSMTimes 

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Jessica Kelly's curator insight, September 30, 2014 7:03 PM

I try to keep all accounts clean and neat, and exploring new features is just a given--but if you've let your accounts go, well, here's a handy checklist to shine everything up.

donhornsby's curator insight, October 3, 2014 9:29 AM

This is a great, short list to help you manage your social media.

Agence DivSix's curator insight, October 4, 2014 6:27 AM

Agence DivSix

Rescooped by Mike Ellsworth from Productivity
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17 Productivity Hacks From Top Marketers

17 Productivity Hacks From Top Marketers | Enterprise Social Media | Scoop.it

Like many of you, I tend to pile my plate high with to-do items, and am always keeping one eye open ...


Via Maureen Hannan
Mike Ellsworth's insight:

Some really good advice to keep you on task.

 

Via maureenhannan 

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Suggested by Julien Rio
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Enterprise Social Media | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Mike Ellsworth's insight:

If you're still on the fence about the power of social media, read this article.

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Suggested by Ross Quintana
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The Inverse of Social Media Marketing Scalability

The Inverse of Social Media Marketing Scalability | Enterprise Social Media | Scoop.it
The inverse of social media marketing scalability, sounds like a mouthful even to type. What I want to cover is the missed opportunities with social media marketing that both small and large companies are missing. So many people look at social media as either a waste of time for business or a tool for mass
Mike Ellsworth's insight:

Is soicial media a wast of time?

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How to Increase The Click-Through Rate On Your Tweets

How to Increase The Click-Through Rate On Your Tweets | Enterprise Social Media | Scoop.it
We collected the best strategies and tips for getting more clicks on Twitter
Mike Ellsworth's insight:

Good, short recommendations for increasing engagement on Twitter. Also see my blog post: http://bit.ly/1zIsXP3 ;


Via @carynrweiss

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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | Enterprise Social Media | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
Mike Ellsworth's insight:

Great list of quick things you can do to increase your social media success.

 

Via iSocialFanz 

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The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers | Enterprise Social Media | Scoop.it
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers.
Mike Ellsworth's insight:

Another great roundup of tools you can use for your business.

 

Via @Nick_Royle 

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Top Free Social Media Tools

Top Free Social Media Tools | Enterprise Social Media | Scoop.it

Top Free Social Media Tools(http://erenkocyigit.com/top-free-social-media-tools/)

Mike Ellsworth's insight:

Yet another roundup and another set of cool tools I didn't know about, like Cyfe and Quintly.

 

Via @nbtacademy 

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How to Manufacture Desire

How to Manufacture Desire | Enterprise Social Media | Scoop.it
This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to... Keep reading →
Mike Ellsworth's insight:

Learn how to create "addicts" for your brand or product.

 

Via @stratrev 

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12 Awesome Marketing Tools You've Never Heard Of

12 Awesome Marketing Tools You've Never Heard Of | Enterprise Social Media | Scoop.it
Here are 12 excellent business marketing tools that you can use to improve brand awareness, streamline marketing campaigns, and increase business intelligence
Mike Ellsworth's insight:

They're right. I've never heard of any of these, but they look pretty good.

 

Via @Moblized_Mktg 

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7 Essential Social Media Tips for Startups

7 Essential Social Media Tips for Startups | Enterprise Social Media | Scoop.it
Here are the best and most effective social media tips for startups. These social media tips have turned many startups into million-dollar companies.
Mike Ellsworth's insight:

Whether you're a startup or an established huge enterprise, these tips are essential for starting your social media strategy.

 

Via @TeamDesignGroup

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5 Twitter Basics Every Company Should Know

5 Twitter Basics Every Company Should Know | Enterprise Social Media | Scoop.it
At one time or another, every person or company is new to Twitter.
Mike Ellsworth's insight:

And if you're not using Twitter for your business yet, here's some quick advice.

 

Via @saturnsocial 

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Rescooped by Mike Ellsworth from New Customer - Passenger Experience
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Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp?

Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp? | Enterprise Social Media | Scoop.it
In the best of all worlds, happy customers mean loyal customers. Loyal customers talk, create buzz and can be an advocate that leads to more customers. Customers want an exceptional experience and wi…

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Well are ya? 

 

Via @Eric_Determined 

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Eric_Determined / Eric Silverstein's curator insight, October 2, 2014 4:23 PM

Lisa shares 4 key insight to deliver positive #customer #experiences.


These require buy-in across the entire organization, is your company committed?


Make sure your strategy is clearly communicated, the right investments are being implemented, you listen to your customers every step of the way, then adapt as necessary.