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8 Twitter Best Practices

8 Twitter Best Practices | Enterprise Social Media | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai
Mike Ellsworth's insight:

Some good, but basic, tips.

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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!

From around the web

Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp?

Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp? | Enterprise Social Media | Scoop.it
In the best of all worlds, happy customers mean loyal customers. Loyal customers talk, create buzz and can be an advocate that leads to more customers. Customers want an exceptional experience and wi…

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Well are ya? 

 

Via @Eric_Determined 

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Eric_Determined / Eric Silverstein's curator insight, October 2, 4:23 PM

Lisa shares 4 key insight to deliver positive #customer #experiences.


These require buy-in across the entire organization, is your company committed?


Make sure your strategy is clearly communicated, the right investments are being implemented, you listen to your customers every step of the way, then adapt as necessary.



Rescooped by Mike Ellsworth from The Social Media Times
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Here's How To Opt Out Of Facebook's New Plan To Sell Your Browser Data

Here's How To Opt Out Of Facebook's New Plan To Sell Your Browser Data | Enterprise Social Media | Scoop.it

Facebook will soon launch a new ad program that can read your browser history to deliver targeted ads specific to your interests, according to the company's website.

Luckily, there's a way to opt out of this program to ensure Facebook can't see what you're doing online.

 

Over the next few weeks, Facebook users will be able to use and control Facebook's new ad preferences, which are available on every ad Facebook shows you, telling you why you're seeing that advertisement and allowing you to add or remove your interests so your personalized ads are adjusted accordingly. Facebook plans to extend its ad preferences tool globally in the coming months.


However, if you don't want Facebook to sell your personal information and browsing history to third-party companies, there's an easy way to opt out.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, ValleySocialMedia.com, robosheauk
Mike Ellsworth's insight:

No wonder people are searching for the next big thing, after Facebook . . .

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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Enterprise Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
Mike Ellsworth's insight:

Another great roundup of tools, many of which I've never heard of. IO always learn something from these roundups.

 

Via @alexhisaka

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9 Social Media Marketing Failures You Must Avoid

9 Social Media Marketing Failures You Must Avoid | Enterprise Social Media | Scoop.it
Here are some of the most popular social media marketing failures done by business owners and marketers. Avoid these mistakes and grow your social media influence.
Mike Ellsworth's insight:

Some good advice on using social media to avoid #fails

 

Via @manamica 

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Deborah Verran's comment, September 20, 6:35 PM
Succinct and to the point
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10 Things Spock Would Say About Internet Marketing

10 Things Spock Would Say About Internet Marketing | Enterprise Social Media | Scoop.it
10 Things Spock Would Say About Internet Marketing. If you read one article, read this one. 1 It's all about the title, whichever way you choose to market
Mike Ellsworth's insight:

Some counter-intuitive and some conventional tips for getting heard, including:

 

1 It’s all about the title.

2 Nothing beats free

3 Forums are the worst place to learn at

4 You have to upsell your customers

5 Buy to learn how to sell

6 Set your marketing budget

7 Surround yourself with people better than you

8 Read the 5 fundamental internet marketing life lessons

9 Craft your story

10 Don’t read too much


Via @meghabasu84

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How to Make Exceptional Videos Without Smarts | Social Magnets

How to Make Exceptional Videos Without Smarts | Social Magnets | Enterprise Social Media | Scoop.it
Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets
Mike Ellsworth's insight:

A good how-to guide for the video beginner.

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Enterprise Social Media | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
Mike Ellsworth's insight:

As always, Facebook has rolled out changes that affect business use of the site without much fanfare. Here are the 10 new changes:

#1: Photos Have a New Size

#2: Tab Apps Are Different, but the Same

#3: Left Menu Sections Are Movable

#4: Activity Tab Houses Messages and Notifications

#5: The Use Facebook as Your Page Option Has Moved

#6: Website Links Show Automatically

#7: Reviews Are Easier to Find

#8: Posts to Page Are More Visible

#9: Key Settings Are Bundled

#10: Snapshot of Page Action Available on Hover

 

Via @TALV58

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How to Enhance Audience Engagement on Social Media

How to Enhance Audience Engagement on Social Media | Enterprise Social Media | Scoop.it
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Mike Ellsworth's insight:

My buddy Todd Wilms has some good advice on increasing engagement. The main points:

 

Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go

Measure

 

via @toddmwilms 

 

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3 Ways to Use Humor to Keep Your Audience Coming Back |

3 Ways to Use Humor to Keep Your Audience Coming Back | | Enterprise Social Media | Scoop.it
Discover tips and examples to lead you in adding humor into your brand's customer service and storytelling on social media.
Mike Ellsworth's insight:

I've always thought humor helps humanize the conversation and builds bonds more quickly. You can use it to your advantage, especially if you want to go viral.

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4 Ways Visual Design Can Improve Your Social Media Marketing

4 Ways Visual Design Can Improve Your Social Media Marketing | Enterprise Social Media | Scoop.it
Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks.
Mike Ellsworth's insight:

If you're not thinking hard about the design of your messaging, perhaps this article will convince you to start.

 

Via @kimgarst

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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | Enterprise Social Media | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
Mike Ellsworth's insight:

Google has recently increased its weighting for longform content (2,000 words). So does that mean you should blather on well after you've made your point. No. Quality is still important.

 

But if you're still thinking you need to only select topics you can write 500 words on, think again.

 

Via @OmerShubert

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How to Grow an Awesome Community to Fuel Your Social Startup

How to Grow an Awesome Community to Fuel Your Social Startup | Enterprise Social Media | Scoop.it
When you’re starting a social company, building a loyal and engaged community is paramount.
Mike Ellsworth's insight:

We couldn't have said it better. Check our social selling book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition  http://bit.ly/InfPipe ;

 

The four points:

 

1. Community starts from within

2. Listen with open ears

3. Give them the personal touch

4. Make their dreams come true

Via @lastbabyboomer 
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5 Really Fast Twitter Tricks

5 Really Fast Twitter Tricks | Enterprise Social Media | Scoop.it
Twitter continues to be one of the main social channels for individuals and brands and there’s a big reason for that: Twitter has over 43 million monthly active users, and those user demographics a…
Mike Ellsworth's insight:

Just as the title says, some good, fast Twitter tricks:

 

1. Follow nearly everyone who follows you

2. Unfollow regularly

3. Favorite a tweet for future reference

4. Try out new functionality

5. Check your notifications first

Via @gregweir


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Rescooped by Mike Ellsworth from The Social Media Times
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The Complete Social Media Clean-Up Checklist [infographic]

The Complete Social Media Clean-Up Checklist  [infographic] | Enterprise Social Media | Scoop.it
Throughout the year we focus mostly on just trying to keep up with a steady flow of posting, tweeting, pinning and commenting, which makes it easy to fall behind on the necessary routine maintenance.…

Via Jessica Kelly, ValleySocialMedia.com, robosheauk
Mike Ellsworth's insight:

This is a really good, short list to help you manage your social media.

 

Via Via @TheSMTimes 

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Jessica Kelly's curator insight, September 30, 7:03 PM

I try to keep all accounts clean and neat, and exploring new features is just a given--but if you've let your accounts go, well, here's a handy checklist to shine everything up.

donhornsby's curator insight, October 3, 9:29 AM

This is a great, short list to help you manage your social media.

Agence DivSix's curator insight, October 4, 6:27 AM

Agence DivSix

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Sherman Social U: How To Survive A Social Media Crisis

Sherman Social U: How To Survive A Social Media Crisis | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

This is a candidate for our Social Media Hall of Shame (http://bit.ly/HallOfShame), but DiGiorno did a nice job of getting back out of trouble.

 

Via @eyesocialmedia

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What can #Predictive #Data #Analytics do for you?

What can #Predictive #Data #Analytics do for you? | Enterprise Social Media | Scoop.it
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could...

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Predictive analytics and Big Data are big trends. This is a good article that explains why.

 

Via @Eric_Determined

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Eric_Determined / Eric Silverstein's curator insight, September 23, 3:06 AM

Would you agree that Predictive Analytics is a continuously evolving target?


Nonetheless, technology and data capture has enabled us to better understand our customers, and engage with them in a more efficient manner.


It's great to see these latest examples across top brands, and the results in:


- Customer Engagement

- Revenue Increases

- Targeted Promotions

- Pricing

- Inventory Management

- Minimizing Fraud

- Better Customer Service

- Lower Costs

- Analyze Data in Real Time


Share your thoughts.



Roberto Nocera's curator insight, September 24, 3:44 AM

the new frontier of customer satisfaction #cxm

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Tips and Tricks to Make A Video Go Viral - socialmouths

Tips and Tricks to Make A Video Go Viral - socialmouths | Enterprise Social Media | Scoop.it
Want to make a video go viral? here are some tips to make your video shareable, likeable and communicate a compelling story
Mike Ellsworth's insight:

If anyone really knew how to make things go viral, they'd be living on their own private island, and not sharing with us unfortunate ones. However, this article has some good advice to make your video ready for viralocity, including:

 

Make it share-able

Make it like-able

Shorter is sweeter

Reel your viewers in with a story

Last but not least… make it easy to be publicized

 

Via @DemandCon

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How to optimize feedburner feeds | 87android

How to optimize feedburner feeds | 87android | Enterprise Social Media | Scoop.it
Google feedburner service is a very popular service among bloggers,podcasters and publishers from various domain. It provides latest feeds to subscribers from
Mike Ellsworth's insight:

Everything you need to know about Google Feedburner . . .

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Social Media Tactics of Marketers Across the Web - Social Magnets

Social Media Tactics of Marketers Across the Web - Social Magnets | Enterprise Social Media | Scoop.it
Learn the Social Media Tactics of Online Marketers and where you fit into the picture. Time to work smart and learn from those around you. Social Magnets
Mike Ellsworth's insight:

Some interesting stats from research by Adobe.

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30 Things You Shouldn't Do on Social Media | SEJ

30 Things You Shouldn't Do on Social Media | SEJ | Enterprise Social Media | Scoop.it
Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.
Mike Ellsworth's insight:

This is a really long list of don't for social media. Well worth pondering:

 

 

1. Only Focusing on Facebook

2. Jumping on Multiple Social Media Networks at Once

3. Making it Only About Yourself

4. Not Thinking Twice Before Posting

5. Posting in a Hurry

6. Not Spell Checking

7. Responding Unprofessionally

8. Being Impersonal

9. Hiding From Negative Comments/Controversy

10. Not Listening

11. Not Optimizing Social Media Profiles

12. Forgetting Social Media Buttons on Website

13. Being Too Casual

14. Only Sharing Content From Your Website

15. Being Inexperienced

16. Increasing Amount of Followers Too Fast

17. Leaving Comments Unattended

18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”

19. Relying on Just One Person

20. Not Knowing The Difference Between a Personal and Business Account

21. Bad Timing For Scheduled Posts

22. Not Creating Incentives

23. Underestimating Data

24. Not Promoting Your Profiles Through Advertising

25. Not Having a Check-and-Balance System in Place

26. Being a Debbie Downer or Negative Nancy

27. Being Inconsistent

28. Failing to Create ‘Authenticity’

29. Posting Without Images/Videos

30. Improper Use of Hashtags

 

Via @MarketingCath 

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Facebook Ratchets Back Reach of Auto-posters

Facebook Ratchets Back Reach of Auto-posters | Enterprise Social Media | Scoop.it

Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach.

Mike Ellsworth's insight:

No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite and Buffer that schedule posts. That would be a bummer.

 

Via @janlgordon 

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Enterprise Social Media | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.
Mike Ellsworth's insight:

As usual when I feature tool lists, I found lots of them that I'd never heard of before.

 

Via @GlenGilmore 

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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists | Enterprise Social Media | Scoop.it
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
Mike Ellsworth's insight:

This is a really good, comprehensive article on the state of search engine optimization, with a look toward the future, when Google will no longer provide as much information about the search terms that caused a user to land on your site.

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How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits | Enterprise Social Media | Scoop.it
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Mike Ellsworth's insight:

Nobody really know how and why things go viral. If anyone could crack that code, they could rule the world! But these campaigns can give you some hints.

 

Via @Gilbertism
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Open Letter to Boomer Executives | #AskaMillenial

Open Letter to Boomer Executives | #AskaMillenial | Enterprise Social Media | Scoop.it
Dear Mr. or Mrs. Baby Boomer Executive,
I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless.
The tools and tactics you have been using to "understand", "market", "speak", "engage", "connect" and "win" millennial customers are ...
Mike Ellsworth's insight:

Want to market to millenials? Ask one.

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