Enterprise Social Media
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Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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4 Social Consumer Segments To Watch

4 Social Consumer Segments To Watch | Enterprise Social Media | Scoop.it
From www.socialmedia-max.com - February 23, 6:22 PM

As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition
and return on investment.

 

Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.

The implications of the findings are not a one size fits all solution for social engagement.

 

Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.


Via maxOz, Firas Ghunaim
Mike Ellsworth's insight:

I just love the name of the Fashonsita Professionals segment.

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Mike Ellsworth's comment, March 5, 10:08 AM
Thanks for the reScoop, Benjami!
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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Enterprise Social Media | Scoop.it
From www.mobilemarketer.com - February 28, 2012 12:23 PM

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.

 

One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.

 

Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?

 

Intro:

 

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.

 

Here are some highlights that caught my attention:

 

**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest

 

**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect

 

**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/ys0jFw]


Via janlgordon, Dawn Jensen
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