As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition
and return on investment.
Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.
The implications of the findings are not a one size fits all solution for social engagement.
Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.
Via maxOz, Firas Ghunaim