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Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by
Mike Ellsworth
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Rescooped by Mike Ellsworth from SocialMediaDesign onto Enterprise Social Media |
Mike Ellsworth's comment,
February 4, 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment,
February 4, 4:48 PM
thanks Mike !!
Anne Thomas 's comment,
February 4, 4:48 PM
thanks Mike !!
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Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg's network is decreasing, according to new findings from the Pew Research Center.
Mike Ellsworth's insight:
This trend has been accelerating due to the influx of the antithetical group - parents! Delete the scoop?
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Fresh from closing its purchase of newsreading app Pulse, LinkedIn has made another acquisition to dive deeper into the mobile space.
Mike Ellsworth's insight:
LinkedIn's acquisitions just keep coming. Add to that new product introductions such as Sales Navigator and there's no wonder the company is hot. Delete the scoop?
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Whether you're producing a title card for your new company, or just looking to wow your co-workers with a dazzling presentation on the dangers of hydraulic fracking, a little animation is never a bad idea.
Mike Ellsworth's insight:
Well I'm definitely an animation novice, so I found this list to be very helpful. Delete the scoop?
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Guest post by Mackenzie Fogelson
Mike Ellsworth's insight:
This post distinguished between two types of content in communities:
Foundational content is the important stuff that permanently lives on your website. It’s the inherently self-promotional stuff that explains who you are and what you do. It’s your about page, your sales pages (products or services), and it tends to be (but isn’t always) fairly static. Foundational content is the stuff that’s pretty much impossible not to make about you because it is, in fact, about you. As a result, in order to attract customers to your community with your foundational content, you’ve got to pack it full of value.
Community building content is less about what you do and more about what you know. It usually lives on your blog, is dynamic, and indirectly promotes your brand (and earns links). It’s what bolsters your online reputation as an expert. It builds trust, establishes credibility, and naturally attracts people to you. Community building content is most effective when it’s not self-promotional. It doesn’t need to say your company name. Instead, it needs to be completely focused on your customer and the value that you can provide or point them toward.
I would caution that you should always keep the foundational content subordinated to the other content you post in your community. Delete the scoop?
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Social media marketing: learn from some experts from Social Media Marketing World 2013 how you can improve your social media marketing strategy.
Mike Ellsworth's insight:
This conference had a great collection of fantastic speakers - wish I could have gone. This article sums up some of the most interesting presentations by luminaries such as Mari Smith and Lee Odden. Delete the scoop?
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Customer service: Learn how you can create a free or low-cost social support team.
Mike Ellsworth's insight:
I love this article. It has good recommendations for adding social to your support function. We wrote about this in our 2011 post, CIOs: The Social Call Center http://bit.ly/W1BHPP Delete the scoop?
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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Mike Ellsworth's insight:
This article is right on. If all you see when you look at social media is another advertising or marketing channel, you're missing a whole lot of potential value for your enterprise.
We go into detail on this topic in our Be a Person books: http://bit.ly/OrderBeAPerson
What's your take? Please comment below. Delete the scoop?
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Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company's Q1 earnings call.
Mike Ellsworth's insight:
I've been waiting for this shoe to drop . . ..
Via @TheSocialLights Delete the scoop?
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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely "salesy", then give me a few minutes here,
Mike Ellsworth's insight:
We agree with the approach in this article - don't be salesy; address the pain. However, the example the author uses is way too long. We talk a lot about effective sales messaging in our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter.
Via @michaelgass Delete the scoop?
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Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media.
Mike Ellsworth's insight:
Much of the advice in this excellent article boils down to our mantra: Be a Person http://bit.ly/OrderBeAPerson
Via @MrCollaborative Delete the scoop?
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A survey of 3501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in. Via Virginia Gordon
Mike Ellsworth's insight:
I definitely believe this stat. I often have my iPad open while watching TV. (Of course, it's often to play Words with Friends with my wife, who's one seat cushion to the east of me . . . ) 
Sandy Adam's curator insight,
April 30, 8:03 AM
iPad, iPad mini and smartphone often on sofa with me watching TV .. sad but true :) Delete the scoop?
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How Big Brands Are Using Supply Chain Storytelling -- MainStreet Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz' insight: Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories. ME insight: People want to hear your story. Here's a good way to tell it. 
Karen Dietz's comment,
April 27, 2:36 PM
Yes Eric, I think these kinds of stories provides a whole new avenue to explore in business storytelling.
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I want you to look at your sales team and imagine this… Look the sales productivity they have today. Via Koka Sexton
Mike Ellsworth's insight:
I love the Challenger sale concept from the Corporate Executive Board. XO communications rolled out training based on the concept and had great success.
Mike Ellsworth's curator insight,
April 28, 4:21 PM
With a little effort, your company can success with social selling.
Check out our book The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 for more ideas. Delete the scoop?
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Aligning itself aesthetically more along the lines of social networks like Facebook and Google+, LinkedIn has introduced a new navigation bar to its website.
Mike Ellsworth's insight:
And the hits just keep on coming. LinkedIn has remade their mobile site and they're working their way through the desktop site. Delete the scoop?
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Oh, Kim Dotcom. You just never stop surprising us.
Mike Ellsworth's insight:
You may recognize the name Kim Dotcom from his adventures in hosting one of the world's largest (semi-legit) file sharing sites, for which he is under indictment.
But he's also a pretty bright guy, with an important patent it turns out. Delete the scoop?
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Experience Advertising Releases Infographic on the Growth of Social Media ...
Mike Ellsworth's insight:
Some good facts and figures here, including "Social media advertising derived revenue in the US is expected to grow from $4.6 billion in 2012 to $9.2 billion by 2016. The Local portion of the US social media ad revenue is expected to grow from $1.1 billion in 2012 to $3 billion in 2016. Delete the scoop?
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If you're drinking the inbound marketing Kool-Aid and regularly publishing content online, there's a good chance you may have experienced content theft at one point or another.
Mike Ellsworth's insight:
I hope you never need to deal with this problem. But if someone rips off your content, this SlideShare presentation can offer some help. Delete the scoop?
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The International Space Station is switching from Windows to Linux, removing every instance of the Microsoft desktop operating system. Via txwikinger
Mike Ellsworth's insight:
And the reason? Viruses. Kind of a problem because in space, nobody can see your screen . . . Delete the scoop?
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Today marks a historic moment for one of Silicon Valley's biggest and well-known companies. It has been a decade since LinkedIn was founded as a business-related social network and ...
Mike Ellsworth's insight:
LinkedIn started in May 2003 and I joined shortly thereafter (member number 8893). I made the mistake of clicking the wrong link and sent a LinkedIn invite to the 3,000 people in my address book. I ended up apologizing a bunch, but not only got back into touch with many of them, a decent amount also joined. Congrats to LinkedIn for now having 225 million members worldwide! Delete the scoop?
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Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
Mike Ellsworth's insight:
A great article by Jeff Bullas that feeds right into our Infinite Pipeline strategy (free chapter: http://bit.ly/InfPipeCh1)
Via @MaxOz Delete the scoop?
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Your social media profile is like when we sort thought mail. Some things get tossed while others get saved. Make sure your social media profile is current so people don't throw you away!
Mike Ellsworth's insight:
This is good, basic advice about optimizing your social media profiles. For more on this subject, see our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter. Via @martinjonesaz Delete the scoop?
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Breweries and advocates fight the proposed Minnesota excise tax increase.
Mike Ellsworth's insight:
Local Twin Cities brewer activates its brand advocates (and some competitors) to opposed a proposed tax increase on beer. Well done! Delete the scoop?
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The typical workday extends well beyond the traditional 9-5 at the office these days. Via Virginia Gordon
Mike Ellsworth's insight:
I'm using the new LinkedIn app on my new Samsung Galaxy S4. It seems lots better, but this is only day 1 . . . Delete the scoop?
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Does a negative twitter message have infectious germs powerful enough to influence the behavior of tweeters? Maybe. Then again, maybe not.
Mike Ellsworth's insight:
The research shows some correlation between negative tweets and higher of negative tweets. But a high volume of positive tweets on a controversial subject also attracted negative tweets. So what's the deal?
"The right influencer retweeting content can have an extremely profound effect on total shares. 'Once the sharing begins, the network effect takes over,' says Kelly Lux, a social media strategist at Syracuse University's iSchool. 'In other words, the more times something is shared, the more times it is likely to be shared again.'"
Via @solution416 Delete the scoop?
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The amazing secret to the marketing universe isn't the newest or niftiest digital anything. Why? Because the media isn't the issue. You see, digital media doesn’t really connect us. I'm going to tell you what does.
Mike Ellsworth's insight:
It's true that "Death of all other media" articles are mostly wishful thinking. This article makes the point that content is the key, no matter what medium. But most people haven't figured out what kind of content to use effectively on social media.
Well, we've got a clue in our post Social Media is Not Advertising. Duh! http://bit.ly/URVIVQ Via @MrCollaborative Delete the scoop?
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I haven't been a fan of Pinterest from the start. I've always thought that the opportunities to interact and actually create relationships was limited, which is why I've been mystified at why marketers and advertisers have been so high on the site. Sure, other people posting pictures of your products is cool, but social media is about relationships, not push marketing.
So the addition of the news feature may help Pinterest be more relevant as a community, rather than a dumping place for stuff people want.