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11 Sorry Excuses for Content That You Shouldn’t be Sharing

11 Sorry Excuses for Content That You Shouldn’t be Sharing | Enterprise Social Media | Scoop.it

Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell.

Mike Ellsworth's insight:

Be sure you avoid these content mistakes, especially 

#9. Make it about you

Via @maxOz

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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits | Enterprise Social Media | Scoop.it
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Mike Ellsworth's insight:

Nobody really know how and why things go viral. If anyone could crack that code, they could rule the world! But these campaigns can give you some hints.

 

Via @Gilbertism
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Open Letter to Boomer Executives | #AskaMillenial

Open Letter to Boomer Executives | #AskaMillenial | Enterprise Social Media | Scoop.it
Dear Mr. or Mrs. Baby Boomer Executive,
I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless.
The tools and tactics you have been using to "understand", "market", "speak", "engage", "connect" and "win" millennial customers are ...
Mike Ellsworth's insight:

Want to market to millenials? Ask one.

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16 Blogging Resources to Improve Your Blog |

16 Blogging Resources to Improve Your Blog | | Enterprise Social Media | Scoop.it
Blogging Tools and Apps: Efficiently find and organize new blog ideas, add the perfect images, optimize your content, and share your articles.
Mike Ellsworth's insight:

Some good quick tips to help you blog. Main points:

 

#1: Brainstorm Blogging Ideas

#2: Get Organized to Be Productive

#3: Optimize Your Content

#4: Find or Make Your Own Images (Fast!)

#5: Tell the World

 

Via @MightyLStartups
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The economics behind Copyblogger's decision to end blog comments

The economics behind Copyblogger's decision to end blog comments | Enterprise Social Media | Scoop.it
Copyblogger is ending comments on their blog. But they didn't really tell us why.
Mike Ellsworth's insight:

Is this the end of User Generated Content (UGC) in general or just for blogs? Big implications of Copyblogger's move.

 

Via @dougkessler
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What makes content go viral: The anatomy of a post that got over 500,000 likes

What makes content go viral: The anatomy of a post that got over 500,000 likes | Enterprise Social Media | Scoop.it
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips:
Mike Ellsworth's insight:

Seeking the source of viralocity is like the historical search for the source of the Nile or the white whale. Here are some ideas to achieve it:

 

1.) The science of persuasion: Nailing the fear of “missing out”

2.) We only read 20% of web pages – make your content easy to skim read

3.) We all want to learn something and get smarter – it’s science!

4.) A greatly undervalued element: Sharing buttons make content 7 times more likely to spread

5.) Length of content and virality go hand in hand

6.) Consistency and Authority – Marc and Angel have been blogging since 2006

 

Via @seekristintweet 
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mark ivey 's curator insight, March 19, 1:40 PM

Nice piece on the elements of viral content. Much of it we already know-high quality, "surprising" content; consistency; easy to skim. But another feature revolves around "scarcity and missing out."  "...If you are writing something that’s unique and people might have a feeling of otherwise missing out on, then this is a fantastic trigger to get people interested in your content..." 

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5 Social Media Habits of Highly Annoying People

5 Social Media Habits of Highly Annoying People | Enterprise Social Media | Scoop.it
Counterproductive social-media use is like pornography - it's tough to detail, but you know it when you see it. Here are five things we hope we never see if your social feeds.
Mike Ellsworth's insight:

Are you guilty of creating social media porn? Here are five things you may be doing on social media that are annoying the heck out of your followers:

 

1. Your LinkedIn Profile Reads Like A Marketing Campaign

2. You Treat Your Friends and Family Like They Work For You

3. Your Twitter Feed Is Professionally Boring (And You're On Brand All The Time)

4. You Don't Pay Attention

5. You Socialize Like A Robot (or Sound Like Shingy)

 

Via @mklevorn
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How to Speed Up Your Content Curation Process |

How to Speed Up Your Content Curation Process | | Enterprise Social Media | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
Mike Ellsworth's insight:

If you don't know how to join the accelerating content curation movement, this basic article will get you started. Major points:

 

Why Content Curation?

#1: Use Feedly to Find Articles

#2: Use IFTTT (If This Then That) to Collect Feedly Articles

#3: Choose and Curate Content

Via @GregorSIDERIS 
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6 Ways to Measure B2B Content Marketing Performance

6 Ways to Measure B2B Content Marketing Performance | Enterprise Social Media | Scoop.it
CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content market...
Mike Ellsworth's insight:

For that skeptic that doesn't think you can measure social media ROI . . .

 

Via @bowden2bowden
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You’d Be Surprised By What Really Motivates Users | TechCrunch

You’d Be Surprised By What Really Motivates Users | TechCrunch | Enterprise Social Media | Scoop.it
Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head..
Mike Ellsworth's insight:

Hint: It ain't cash. It ain't the lame cents-off coupons you're dropping on Facebook.

 

Read to find out.

 

Via @EricTaubert 
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SAPVoice: Content Is King And The Corporate Website Is Dead

SAPVoice: Content Is King And The Corporate Website Is Dead | Enterprise Social Media | Scoop.it
According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more attention is being [...]
Mike Ellsworth's insight:

Does your corporate site suck? Yes, it does. One reason is it's probably organized the way your corporation is organized. This is called showing the corporate underpants.

 

Even the world's most savvy marketer, Coke, recently declared their corporate site lame and did a makeover.

 

Here are the major points from this article:

 

Corporate Websites Should Facilitate Moments of Authentic Interaction

 

Content Is King And The Corporate Website Is Dead

 

Brand Publishing Is Not Just For Consumer Brands

 

 

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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Enterprise Social Media | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.
Mike Ellsworth's insight:

I'm not a big one for following blogs. I'd rather write my own (http://futurant.com and http://blog.socialmediaperformancegroup.com). But you can't go wrong following these:

 

#1: Jon Loomer

#2: RazorSocial

#3: Socialmouths

#4: Post Planner

#5: Dustn.tv

#6: Danny Brown

#7: Boom Social

#8: Jenn’s Trends

#9: Top Dog Social Media

#10: Simply Measured

Via @TheSalesLion

 

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Six Arguments Against Content Shock

Six Arguments Against Content Shock | Enterprise Social Media | Scoop.it
Mike Ellsworth's insight:

You may have never heard of the term Content Shock - I never had until I read this article - but your familiar with the flood of content now available to the average user. I've been calling it the firehose. Well, if you get hosed enough, you're going to try to turn off the spigot, and that's Content Shock.

 

Excellent article. Here are the major points that people who argue against the concept raise:

 

1) Great content will always rise to the top

2. It does not cost any more to create great content so the economic assumptions are wrong.

3. The impact of Content Shock does not matter if you have properly identified a niche market

4. As long as people have a need or question, they will find and consume your helpful content no matter how much of it is in the marketplace

5. “Deep pockets” don’t matter in the content marketing space, which provides equal access to all.

6. Technology will help us overcome the consumption side of content shock

 

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Where Will Content Marketing Go in 2014?

Online advertisers have struggled with the efficacy of standard banner ad units for years. Consumers tend to skim right past them, meaning the advertisers has little incentive to devote creative energy to the unit, which means the unit has no hope of delivering performance. Marketers have turned their attention elsewhere, and in in 2013 content marketing was one of the biggest stories in online media.

Mike Ellsworth's insight:

Here are the trends for content marketing in 2014:

 

1 A greater focus on mobile.

2 Personalized content via better targeting.

3 Changes in social will trigger native growth.

 

Via @ricktramos

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How to Grow an Awesome Community to Fuel Your Social Startup

How to Grow an Awesome Community to Fuel Your Social Startup | Enterprise Social Media | Scoop.it
When you’re starting a social company, building a loyal and engaged community is paramount.
Mike Ellsworth's insight:

We couldn't have said it better. Check our social selling book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition  http://bit.ly/InfPipe ;

 

The four points:

 

1. Community starts from within

2. Listen with open ears

3. Give them the personal touch

4. Make their dreams come true

Via @lastbabyboomer 
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5 Really Fast Twitter Tricks

5 Really Fast Twitter Tricks | Enterprise Social Media | Scoop.it
Twitter continues to be one of the main social channels for individuals and brands and there’s a big reason for that: Twitter has over 43 million monthly active users, and those user demographics a…
Mike Ellsworth's insight:

Just as the title says, some good, fast Twitter tricks:

 

1. Follow nearly everyone who follows you

2. Unfollow regularly

3. Favorite a tweet for future reference

4. Try out new functionality

5. Check your notifications first

Via @gregweir


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The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments

The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments | Enterprise Social Media | Scoop.it
Should big blogs like Copyblogger turn off comments? Many say “no,” but I think we need to look at the bigger picture here…
Mike Ellsworth's insight:

A perspective on Copyblogger's recent decision to turn off commenting on their blogs.

 

Via @TheSalesLion
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What social media managers and jazz musicians have in common

What social media managers and jazz musicians have in common | Enterprise Social Media | Scoop.it
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
Mike Ellsworth's insight:

An interesting comparison of purist jazz musicians and purist social media practitioners. Plus a bonus, pithy, Charlie Mingus quote!

 

Via @CGuerrillaMBlog 
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Recycling Facebook Page Content Works – And Here’s Proof

Recycling Facebook Page Content Works – And Here’s Proof | Enterprise Social Media | Scoop.it
Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew... Even after sweating blood to get it right, you find that you're still…
Mike Ellsworth's insight:

There are those who will tell you not to cross post from one network to another, and to never repost content. This article begs to differ on many controversial assertions like these. The major points:

 

Step #1: Download Facebook Insights

Step #2: Select the content type you’d like to repost

Step #3: Locate columns to use

Step #4: Calculate engagement rate

Step #5: Rank content by engagement rate

Step #6: Repost top performing posts

Step #7: Repost at the same time each day

 

Via @MariSmith 
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10 Mistakes We’ve All Made on Social Media (And How To Fix Them)

10 Mistakes We’ve All Made on Social Media (And How To Fix Them) | Enterprise Social Media | Scoop.it
Mistakes happen to even the best of us - we know first-hand from the helpful comments informing us whenever there's grammatical error. But, that’s just hum
Mike Ellsworth's insight:

This is a good article on avoiding common social media mistakes. Major points:

 

1. Treating All Social Media Platforms the Same

2. Posting at Inappropriate Times

3. Placing Quantity Over Quality

4. Not Taking Advantage of Bio

5. Not Posting Enough vs. Posting Too Much

6. Using Automated Messages

7. Not Proofreading

8. Using Social Media Only as a Megaphone

9. Not Properly Using @, # and Images

10. Saying Too Much

 

Via @B_Tyszkiewicz 

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5 Ways to Use Twitter Scheduling to Enhance Your Marketing

5 Ways to Use Twitter Scheduling to Enhance Your Marketing | Enterprise Social Media | Scoop.it
These Twitter scheduling tips and tools will help you execute a more effective social media strategy.
Mike Ellsworth's insight:

Many people think it's not a good idea to schedule your social media posts. But it's also not a great idea to fill up your followers/friends streams with dozens of posts. If you want to try scheduling, here are some great tips to get started:

 

 

#1: Find Out When Your Followers Are on Twitter

 

#2: Share Content Throughout the Day to Maintain Visibility

 

#3: Schedule for Holidays and Events

 

#4: Join Discussions in Real Time

 

#5: Take Advantage of Real-Time Opportunity

 

Via @FredMcMurray
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That Esurance Super Bowl Stunt and Finding the Real Value of Social Media

That Esurance Super Bowl Stunt and Finding the Real Value of Social Media | Enterprise Social Media | Scoop.it
So here's the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then
Mike Ellsworth's insight:

The sad, sad case of eSurance who, as the author points out, doesn't get that social media is not about clicks or followers, but about relationships and bottom line success. Yes, their post-SuperBowl ad was a great success, if you define success as a lot of tweets . . .

 

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Wake up Corporate America…

Wake up Corporate America… | Enterprise Social Media | Scoop.it

Companies need to shut up and listen instead of using social media as an advertising tool.

Mike Ellsworth's insight:

Ted Rubin gets the the heart of the matter: Social Media is Not Advertising, Duh! (our take at http://wp.me/p3YzzZ-tb ;)

 

Via @GregorSIDERIS & @TedRubin

 

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Why you've already missed the hottest marketing opportunity

Why you've already missed the hottest marketing opportunity | Enterprise Social Media | Scoop.it
The best opportunity goes to the marketers who identify it well before it's hot, not the ones who join at the frothy peak.
Mike Ellsworth's insight:

Check out this mind-blowing piece of data from this article:

 

The first online banner ad, for AT&T, 44% click rate. Today’s average click rate for an ad the same size (468×60) rounds off to a nice even 0.0%! The only 44% you are likely to find in today’s banner discussion is the percentage of people with an ad blocker installed.

 

Be on the wave or under it.

Via @NealSchaffer 
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How to Analyze Your Social Media Activities With Excel

How to Analyze Your Social Media Activities With Excel | Enterprise Social Media | Scoop.it
Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community.
Mike Ellsworth's insight:

If you feel like you need to get visibility into your somewhat haphazard social media activities, this is the article for you. Major points:

 

#1: Build Your Spreadsheet

#2: Identify Categories and Subcategories

#3: Outline Your Targets and Calls to Action

#4: Collect Your Data

#5: Sort Your Data

#6: Analyze Categories


Via @agsocialmedia


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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Enterprise Social Media | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point
Mike Ellsworth's insight:

Social media: Be on the wave or under it.

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Martin (Marty) Smith's curator insight, February 3, 7:29 PM

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
###



Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous.