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Rescooped by Mike Ellsworth from Just Story It onto Enterprise Social Media |
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Storytelling is a powerful business tool. I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM. Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...
It's all about the story. That's what we humans do, tell each other stories. So if you think pushing catchy marketing messages at people on social media is key, you're sorely mistaken.
Think about how many stories you've told today (jokes count). Now think about how many stories your company has told . . . .
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The first chapter in the 2012 Cisco Connected World Technology Report builds on last year's report by examining how Gen Y creates increasing loads of data while impacting everything from on-line shopping to mobile devices to corporate culture and workforce expectations.
At the heart of this year's study is the smart-phone and the constant connectivity it provides to work, entertainment, shopping, and friends. There are 206 bones in the human body, and the smart-phone should be considered the 207th bone for Generation Y. They view smart-phones as an appendage to their beings — an indispensable part of their lives, and yet they are concerned about data management and Internet security. Bonus - The Report: http://bit.ly/Rrd3tq .
Mike Ellsworth's insight:
It would drive me crazy to have my phone beeping at me while I'm sleeping. How about you? 
Peter Hoeve's curator insight,
January 7, 5:14 AM
Even the differences between The Netherlands and neigbouring Germany are quite big. I wonder how this could happen .. Delete the scoop?
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for my script on business journalism
Karen Dietz's insight:
OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.
The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.
Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it