Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Rescooped by Mike Ellsworth from Just Story It onto Enterprise Social Media |
Scoop.it!
Storytelling is a powerful business tool. I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM. Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...
It's all about the story. That's what we humans do, tell each other stories. So if you think pushing catchy marketing messages at people on social media is key, you're sorely mistaken.
Think about how many stories you've told today (jokes count). Now think about how many stories your company has told . . . .
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
If you’re a marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook.This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to...
Mike Ellsworth's insight:
Some good, actionable suggestions in a short article.
Via @memktgservices Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Media Strategy in 8 steps – an infographic. A recent study by the Altimeter Group [states] that “most companies feel they have fairly coherent social strategies”, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority of companies that are using social media.
Mike Ellsworth's insight:
Um, a Twitter editorial calendar is not a strategy. A Facebook page is not a strategy. A Pinterest ad campaign is not a strategy. See the inforgraphic for an idea of what a social media strategy could look loke Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I would rather read 20 sharp, snappy blog posts than one long-winded post any day of the week. That's my own personal opinion, of course, but I believe it
Mike Ellsworth's insight:
This is a short, sharp, snappy blog post. About same.
Via @PhilTorcivia Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Charles Arthur: Trying to analyse the amount of activity on Google+ in comparison to Facebook or Twitter yields little useful information - because it doesn't have the same purpose as them
Mike Ellsworth's insight:
I've been saying this since Google+ debuted! It's funny how so many have concentrated on Google+ as a challenge to Facebook when it's becoming the Google Glue that binds their offerings, and their business model, together. As the article says: "The reason why it doesn't seem like much of a social network is that the 'friending' and 'following' are just an accidental outgrowth of what it really does - being an invisible overlay between you and the web, which watches what you're doing and logs it and stores that away for future reference." So, green pill or red pill? Via @PatriotsOfMars Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pinterest's new Rich Pins: Learn how these new features provide more information on the images shared on Pinterest and how you can use this for your business.
Mike Ellsworth's insight:
Some much needed added functionality to Pinterest:
"The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps."
I'm on record as saying I don't get the furor over Pinterest, due to its many limitations in enabling engagement with consumers. This new feature takes a step in the right direction.
Via @lorirtaylor Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is. Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. So is getting repeat customers. It allows you to focus on what you do best: make great art—writing material that people enjoy reading and writing material that will help thousands of people around the world.
All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.
Mike Ellsworth's insight:
This concept - that all blogs are communities - is a central one in our books: http://bit.ly/OrderBeAPerson
In fact, media theorist Clay Shirkey takes it a bit further: every Web page is a community. By this he means anyplace people gather on the Internet is an implicit community. This article helps you understand to make the community explicit.
The steps are: Step 1 – The Idea Step 2 – The Sea Lion System to Build Your Network Step 3 – Implicit Understanding, Explicit Meaning 1. Camp Busters 2. Up and comers 3. Established authorities Step 5 – Planes, trains, and automobiles Step 6– Develop a course Step 7 – Build up a fanpage for social proof Step 8 – Viral! Via @KalaMana Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How I Post—A Social-Media Core Dump. By Guy Kawasaki. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details Via WendySoucie
Mike Ellsworth's insight:
In short, here are Guy Kawasaki's social media methods:
Twitter: Mostly generated from the headlines of HolyKaw stories, four times, eight hours apart; contributions via Google+ and Facebook; and manual promotional tweets.
Google+: Me only. Think of me as the Mike Rowe of Google+ — I’m willing to do the “dirty jobs.”
Pinterest: Peg Fitzpatrick acting as me.
Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts. 
WendySoucie's curator insight,
May 29, 6:30 AM
Some useful ideas around curation and content sourcing Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Insights from Futurist Gerd Leonhard on the marketing trends you should be paying attention to now. Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:
Here are Leonhard's predictions that connect with storytelling: 1. Marketing will be more personalized and customized. Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.
2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.
3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.
Mike Ellsworth's insight:
If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it Here are Leonhard's points in brief: 1. By 2020, most interruptive marketing will be gone. 2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated 3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 4. Companies are going to try to predict how people feel about their brand, and then adjust in real time 5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 
Karen Dietz's curator insight,
May 26, 7:56 PM
Now here's a thought-provoking article for this weekend! Author Dana Rousmaniere chatted with Futurist Gerd Leonhard about the future of marketing. I curated the article because it also has a lot to do with the increasing importance of storytelling. Here are Leonhard's predictions that connect with storytelling: 1. Marketing will be more personalized and customized. Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust. 2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers. 3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories. There are a few more predictions to read about and great information to gain that I think is very interesting. Enjoy these insights into the future! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Cho Rong Kim's comment,
May 30, 12:32 PM
I always get good advices from your scoops. I really appreciate about your effort ^^ Thank you.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Thus, organizations will be best served if they look beyond age - or gender, race and ethnicity for that matter - for the most capable individuals.
Mike Ellsworth's insight:
This article makes the point that Boomers are very used to technological change, that social media is many decades older than you think, and that the mature mind has some advantages over younger minds.
I am fond of saying I've been doing social media since the mid 80s (Compuserve, Prodigy, AOL, Usenet groups, The WeLL and more). And I love this quote from the article: "Millennials didn’t invent social media any more than Baby Boomers invented sex, drugs or rock and roll."
That's right. Bill Haley, Elvis and Sun Records invented rock and roll . . .
via @lbearon Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify.
Mike Ellsworth's insight:
As a Twitter users, I'm not sure I'd welcome this new tool.
Via @smcpros Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews.
Mike Ellsworth's insight:
It had to happen. So Pinterest becomes . . . Facebook for Brands?
Via @andrewspong Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg's network is decreasing, according to new findings from the Pew Research Center.
Mike Ellsworth's insight:
This trend has been accelerating due to the influx of the antithetical group - parents! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Fresh from closing its purchase of newsreading app Pulse, LinkedIn has made another acquisition to dive deeper into the mobile space.
Mike Ellsworth's insight:
LinkedIn's acquisitions just keep coming. Add to that new product introductions such as Sales Navigator and there's no wonder the company is hot. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Are you focusing on the right social media marketing? Don't waste your time with tactics that don't work. Market smarter, not harder.
Mike Ellsworth's insight:
You could be doing it wrong. Here are the four things you might be doing: You’re Engaging the Wrong People in the Wrong WayYou Pretend that “Dark Social” Doesn’t ExistYou Post Too OftenYou Have No Project Management Via @SteamFeedcom Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The power of social networks such as Facebook is distorting businesses' perceptions about their own social collaboration efforts.
Mike Ellsworth's insight:
This is what we've been saying! http://bit.ly/OrderBeAPerson
"Firms are so hung up on the Facebook model that they're applying trivial consumer metrics to enterprise social media and ending up wondering why it's not working. In many cases, the misapplication of consumer-type metrics is leading them to misjudge the take-up and effectiveness of social tools, according to Tibco social-computing president Ram Menon." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Continuing consolidation in the marketing automation space with the ExactTarget/Salesforce deal. David Raab and others weigh in. Via J-P De Clerck
Mike Ellsworth's insight:
The experts evaluate Salesforce.com's latest acquisition. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.
Mike Ellsworth's insight:
As always with these tool roundups, there are some interesting tools I never heard of in this collection.
Via @EricTTung Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life?
Mike Ellsworth's insight:
This is a funny look at some obnoxious (according to some) Twitter practices. (Hey, I like inspirational quotes!) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.
Mike Ellsworth's insight:
What a lot of good ideas in this article! I love #2: Blog as a spoke in the wheel and, of course, #3 Curate Selected Content.
Via @MrCollaborative Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Getting traction on Pinterest can be quite hard, but utilizing the statistics presented in this Pinterest update infographic could increase your following.
Mike Ellsworth's insight:
Interested stats about the picture posting site:
"One source says that Pinterest is worth over $2 billion due to its 25 million users, but other sources say that Pinterest only has around 12 million uses and 1.36 million visitors a day. For an accurate Pinterest update, I wouldn’t officially quote either of these sources since they are so far apart."
Via @SocialKoolKats Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Walking the walk, however, isn’t easy. Dreams of content greatness can quickly morph into in-the-trenches nightmares with overwhelming commitments to creating dozens of content pieces, each of which requires planning, writing, editing, proofreading and graphic design, not to mention the sign-off and say-so of several stakeholders. Without the right tools to optimize content workflow and collaboration, you can easily start to feel like you’re feeding a hungry content “beast” rather than implementing a thoughtful strategy.
So what does that mean for your team, which must plan, produce, and disseminate high-quality content to meet your product marketing goals? How can you develop a content production machine that runs smoothly? How can you get feedback and insights on results so you can publish content that drives results? Social business technologies allow you to take your big content marketing ideas to the next level by going beyond high-level strategy to tactical tips for the trenches. Here’s the bottom line on what you truly need to get a handle on content marketing for a powerful product launch, brand awareness campaign or thought leadership effort.... Via Jeff Domansky
Mike Ellsworth's insight:
Here's what the article says you need to mount an effective content effort (and I couldn't agree more):
1. A central hub where all content participants can plan. 2. Better document collaboration. 3. Easy access to subject matter experts. 4. Customer and partner connections in external communities. 5. Intelligence and analytics at your fingertips. 
Bill Brown's curator insight,
May 27, 5:44 AM
Content is all. Whether it's decribing and selling your product or your service or YOU, then effective content is key. 
Jeff Domansky's curator insight,
May 27, 3:09 PM
Content strategies that can launch you with success. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
Mike Ellsworth's insight:
I would suggest downplaying any metric that doesn't directly relate to your bottom line. Sure you need to track followers and engagement and such, but if they don't buy anything, you should use these metrics to figure out why, rather than tracking them for their own sake.
Via @neilpatel Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips. Via Karen Dietz
Mike Ellsworth's insight:
reScooping Karen Dietz's Scoop of my buddy, Marty Smith's post: Karen Dietz's insight:Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it
Karen Dietz's curator insight,
May 23, 7:54 PM
Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
1. Twitter — Tweet Timeout 2. Facebook — Snopes Filter 3. Yelp — Review Filters 4. Tumblr — Allow Responses to Comments, Like a Normal Website 5. Reddit — Reality Check 6. Instagram — Add Dragons Filter 7.
Mike Ellsworth's insight:
These add-ins can definitely improve your social experience. I love the Snopes Filter. Wish it worked on others' posts as well.
Via @msmir Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Aligning itself aesthetically more along the lines of social networks like Facebook and Google+, LinkedIn has introduced a new navigation bar to its website.
Mike Ellsworth's insight:
And the hits just keep on coming. LinkedIn has remade their mobile site and they're working their way through the desktop site. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
for my script on business journalism
Karen Dietz's insight:
OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.
The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.
Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it