Content marketing is gaining steam as one of the most significant aspects of a B2B marketer's campaign. B2B Marketing's Erica Bell recently highlighted the growing importance of content,
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Mike Ellsworth
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Rescooped by Mike Ellsworth from Content Creation, Curation, Management onto Enterprise Social Media |
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Mike Ellsworth's insight:
This is one of dozens of end-of-the-year articles that say the same thing: social media and content go together and are effective for B2B marketing and sales.
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'This weekend I'm focusing on information, filtering and meaning overload and useful ways to manage and utilize it. Having said that, there's so much good information, insights and tips in this post, I have to digest it slowly.
Intro:
"The biggest difficulty I experience is the shifting from this forward flowing process of consuming, curating, and sense-making of content to learn versus to get something done".
Howard Rheingold calls this process managing your attention or “Infotention” and it is what he has been teaching in his courses.
Manage Your Attention, Not Just Your Time:
Don’t just create a to do list, lay it out on daily and weekly schedule, breaking down key tasks of the project to chunks.'
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
This is a great post by a great social media thinker, Beth Kanter. Well worth the read. Via janlgordon, k3hamilton, Amanda McAndrew, michel verstrepen 
Beth Kanter's comment,
January 21, 2012 8:19 PM
Thanks Jan for curating this post. As I mentioned in Facebook, I have really been helped by Bregman's book, 18 MInutes! His techniques are fantastic. The book is written using stories to illustrate is concepts. I've been slowly trying to put them into practice. It takes discipline
janlgordon's comment,
January 21, 2012 8:26 PM
Beth Kanter
I am definitely going to get this book - your post is so full of great information and resources - so helpful, thanks. Delete the scoop?
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As Seth Godin so famously said, we content market because it is all that is left. 2013 promises to be the year content marketers begin to tie the top of the conversion funnel where the traffic goes in to the bottom where the money is made.
As we refine connections between Stimulus (content creation) and Response (buying patterns) our social media marketing and inbound marketing will shift and finally fill the sail with wind.