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Content marketing will be key for B2B marketers in 2013

Content marketing will be key for B2B marketers in 2013 | Enterprise Social Media | Scoop.it
Content marketing is gaining steam as one of the most significant aspects of a B2B marketer's campaign. B2B Marketing's Erica Bell recently highlighted the growing importance of content,

Via massimo facchinetti
Mike Ellsworth's insight:

This is one of dozens of end-of-the-year articles that say the same thing: social media and content go together and are effective for B2B marketing and sales.

 

Via @WheatleyCarl

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Martin (Marty) Smith's curator insight, December 26, 2012 7:53 PM

As Seth Godin so famously said, we content market because it is all that is left. 2013 promises to be the year content marketers begin to tie the top of the conversion funnel where the traffic goes in to the bottom where the money is made.

As we refine connections between Stimulus (content creation) and Response (buying patterns) our social media marketing and inbound marketing will shift and finally fill the sail with wind.

Mike Ellsworth's comment, December 26, 2012 9:42 PM
Thanks for the reScoop, Marty!
Mike Ellsworth's comment, December 26, 2012 9:50 PM
Heiko, thanks for the reScoop!
Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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How to Enhance Audience Engagement on Social Media

How to Enhance Audience Engagement on Social Media | Enterprise Social Media | Scoop.it
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Mike Ellsworth's insight:

My buddy Todd Wilms has some good advice on increasing engagement. The main points:

 

Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go

Measure

 

via @toddmwilms 

 

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3 Ways to Use Humor to Keep Your Audience Coming Back |

3 Ways to Use Humor to Keep Your Audience Coming Back | | Enterprise Social Media | Scoop.it
Discover tips and examples to lead you in adding humor into your brand's customer service and storytelling on social media.
Mike Ellsworth's insight:

I've always thought humor helps humanize the conversation and builds bonds more quickly. You can use it to your advantage, especially if you want to go viral.

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4 Ways Visual Design Can Improve Your Social Media Marketing

4 Ways Visual Design Can Improve Your Social Media Marketing | Enterprise Social Media | Scoop.it
Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks.
Mike Ellsworth's insight:

If you're not thinking hard about the design of your messaging, perhaps this article will convince you to start.

 

Via @kimgarst

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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | Enterprise Social Media | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
Mike Ellsworth's insight:

Google has recently increased its weighting for longform content (2,000 words). So does that mean you should blather on well after you've made your point. No. Quality is still important.

 

But if you're still thinking you need to only select topics you can write 500 words on, think again.

 

Via @OmerShubert

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How to Grow an Awesome Community to Fuel Your Social Startup

How to Grow an Awesome Community to Fuel Your Social Startup | Enterprise Social Media | Scoop.it
When you’re starting a social company, building a loyal and engaged community is paramount.
Mike Ellsworth's insight:

We couldn't have said it better. Check our social selling book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition  http://bit.ly/InfPipe ;

 

The four points:

 

1. Community starts from within

2. Listen with open ears

3. Give them the personal touch

4. Make their dreams come true

Via @lastbabyboomer 
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5 Really Fast Twitter Tricks

5 Really Fast Twitter Tricks | Enterprise Social Media | Scoop.it
Twitter continues to be one of the main social channels for individuals and brands and there’s a big reason for that: Twitter has over 43 million monthly active users, and those user demographics a…
Mike Ellsworth's insight:

Just as the title says, some good, fast Twitter tricks:

 

1. Follow nearly everyone who follows you

2. Unfollow regularly

3. Favorite a tweet for future reference

4. Try out new functionality

5. Check your notifications first

Via @gregweir


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The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments

The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments | Enterprise Social Media | Scoop.it
Should big blogs like Copyblogger turn off comments? Many say “no,” but I think we need to look at the bigger picture here…
Mike Ellsworth's insight:

A perspective on Copyblogger's recent decision to turn off commenting on their blogs.

 

Via @TheSalesLion
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What social media managers and jazz musicians have in common

What social media managers and jazz musicians have in common | Enterprise Social Media | Scoop.it
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
Mike Ellsworth's insight:

An interesting comparison of purist jazz musicians and purist social media practitioners. Plus a bonus, pithy, Charlie Mingus quote!

 

Via @CGuerrillaMBlog 
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Recycling Facebook Page Content Works – And Here’s Proof

Recycling Facebook Page Content Works – And Here’s Proof | Enterprise Social Media | Scoop.it
Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew... Even after sweating blood to get it right, you find that you're still…
Mike Ellsworth's insight:

There are those who will tell you not to cross post from one network to another, and to never repost content. This article begs to differ on many controversial assertions like these. The major points:

 

Step #1: Download Facebook Insights

Step #2: Select the content type you’d like to repost

Step #3: Locate columns to use

Step #4: Calculate engagement rate

Step #5: Rank content by engagement rate

Step #6: Repost top performing posts

Step #7: Repost at the same time each day

 

Via @MariSmith 
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10 Mistakes We’ve All Made on Social Media (And How To Fix Them)

10 Mistakes We’ve All Made on Social Media (And How To Fix Them) | Enterprise Social Media | Scoop.it
Mistakes happen to even the best of us - we know first-hand from the helpful comments informing us whenever there's grammatical error. But, that’s just hum
Mike Ellsworth's insight:

This is a good article on avoiding common social media mistakes. Major points:

 

1. Treating All Social Media Platforms the Same

2. Posting at Inappropriate Times

3. Placing Quantity Over Quality

4. Not Taking Advantage of Bio

5. Not Posting Enough vs. Posting Too Much

6. Using Automated Messages

7. Not Proofreading

8. Using Social Media Only as a Megaphone

9. Not Properly Using @, # and Images

10. Saying Too Much

 

Via @B_Tyszkiewicz 

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5 Ways to Use Twitter Scheduling to Enhance Your Marketing

5 Ways to Use Twitter Scheduling to Enhance Your Marketing | Enterprise Social Media | Scoop.it
These Twitter scheduling tips and tools will help you execute a more effective social media strategy.
Mike Ellsworth's insight:

Many people think it's not a good idea to schedule your social media posts. But it's also not a great idea to fill up your followers/friends streams with dozens of posts. If you want to try scheduling, here are some great tips to get started:

 

 

#1: Find Out When Your Followers Are on Twitter

 

#2: Share Content Throughout the Day to Maintain Visibility

 

#3: Schedule for Holidays and Events

 

#4: Join Discussions in Real Time

 

#5: Take Advantage of Real-Time Opportunity

 

Via @FredMcMurray
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That Esurance Super Bowl Stunt and Finding the Real Value of Social Media

That Esurance Super Bowl Stunt and Finding the Real Value of Social Media | Enterprise Social Media | Scoop.it
So here's the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then
Mike Ellsworth's insight:

The sad, sad case of eSurance who, as the author points out, doesn't get that social media is not about clicks or followers, but about relationships and bottom line success. Yes, their post-SuperBowl ad was a great success, if you define success as a lot of tweets . . .

 

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Wake up Corporate America…

Wake up Corporate America… | Enterprise Social Media | Scoop.it

Companies need to shut up and listen instead of using social media as an advertising tool.

Mike Ellsworth's insight:

Ted Rubin gets the the heart of the matter: Social Media is Not Advertising, Duh! (our take at http://wp.me/p3YzzZ-tb ;)

 

Via @GregorSIDERIS & @TedRubin

 

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Facebook Ratchets Back Reach of Auto-posters

Facebook Ratchets Back Reach of Auto-posters | Enterprise Social Media | Scoop.it

Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach.

Mike Ellsworth's insight:

No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite and Buffer that schedule posts. That would be a bummer.

 

Via @janlgordon 

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Enterprise Social Media | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.
Mike Ellsworth's insight:

As usual when I feature tool lists, I found lots of them that I'd never heard of before.

 

Via @GlenGilmore 

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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists | Enterprise Social Media | Scoop.it
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
Mike Ellsworth's insight:

This is a really good, comprehensive article on the state of search engine optimization, with a look toward the future, when Google will no longer provide as much information about the search terms that caused a user to land on your site.

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How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits | Enterprise Social Media | Scoop.it
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Mike Ellsworth's insight:

Nobody really know how and why things go viral. If anyone could crack that code, they could rule the world! But these campaigns can give you some hints.

 

Via @Gilbertism
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Open Letter to Boomer Executives | #AskaMillenial

Open Letter to Boomer Executives | #AskaMillenial | Enterprise Social Media | Scoop.it
Dear Mr. or Mrs. Baby Boomer Executive,
I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless.
The tools and tactics you have been using to "understand", "market", "speak", "engage", "connect" and "win" millennial customers are ...
Mike Ellsworth's insight:

Want to market to millenials? Ask one.

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16 Blogging Resources to Improve Your Blog |

16 Blogging Resources to Improve Your Blog | | Enterprise Social Media | Scoop.it
Blogging Tools and Apps: Efficiently find and organize new blog ideas, add the perfect images, optimize your content, and share your articles.
Mike Ellsworth's insight:

Some good quick tips to help you blog. Main points:

 

#1: Brainstorm Blogging Ideas

#2: Get Organized to Be Productive

#3: Optimize Your Content

#4: Find or Make Your Own Images (Fast!)

#5: Tell the World

 

Via @MightyLStartups
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The economics behind Copyblogger's decision to end blog comments

The economics behind Copyblogger's decision to end blog comments | Enterprise Social Media | Scoop.it
Copyblogger is ending comments on their blog. But they didn't really tell us why.
Mike Ellsworth's insight:

Is this the end of User Generated Content (UGC) in general or just for blogs? Big implications of Copyblogger's move.

 

Via @dougkessler
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What makes content go viral: The anatomy of a post that got over 500,000 likes

What makes content go viral: The anatomy of a post that got over 500,000 likes | Enterprise Social Media | Scoop.it
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips:
Mike Ellsworth's insight:

Seeking the source of viralocity is like the historical search for the source of the Nile or the white whale. Here are some ideas to achieve it:

 

1.) The science of persuasion: Nailing the fear of “missing out”

2.) We only read 20% of web pages – make your content easy to skim read

3.) We all want to learn something and get smarter – it’s science!

4.) A greatly undervalued element: Sharing buttons make content 7 times more likely to spread

5.) Length of content and virality go hand in hand

6.) Consistency and Authority – Marc and Angel have been blogging since 2006

 

Via @seekristintweet 
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mark ivey 's curator insight, March 19, 10:40 AM

Nice piece on the elements of viral content. Much of it we already know-high quality, "surprising" content; consistency; easy to skim. But another feature revolves around "scarcity and missing out."  "...If you are writing something that’s unique and people might have a feeling of otherwise missing out on, then this is a fantastic trigger to get people interested in your content..." 

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5 Social Media Habits of Highly Annoying People

5 Social Media Habits of Highly Annoying People | Enterprise Social Media | Scoop.it
Counterproductive social-media use is like pornography - it's tough to detail, but you know it when you see it. Here are five things we hope we never see if your social feeds.
Mike Ellsworth's insight:

Are you guilty of creating social media porn? Here are five things you may be doing on social media that are annoying the heck out of your followers:

 

1. Your LinkedIn Profile Reads Like A Marketing Campaign

2. You Treat Your Friends and Family Like They Work For You

3. Your Twitter Feed Is Professionally Boring (And You're On Brand All The Time)

4. You Don't Pay Attention

5. You Socialize Like A Robot (or Sound Like Shingy)

 

Via @mklevorn
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How to Speed Up Your Content Curation Process |

How to Speed Up Your Content Curation Process | | Enterprise Social Media | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
Mike Ellsworth's insight:

If you don't know how to join the accelerating content curation movement, this basic article will get you started. Major points:

 

Why Content Curation?

#1: Use Feedly to Find Articles

#2: Use IFTTT (If This Then That) to Collect Feedly Articles

#3: Choose and Curate Content

Via @GregorSIDERIS 
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6 Ways to Measure B2B Content Marketing Performance

6 Ways to Measure B2B Content Marketing Performance | Enterprise Social Media | Scoop.it
CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content market...
Mike Ellsworth's insight:

For that skeptic that doesn't think you can measure social media ROI . . .

 

Via @bowden2bowden
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You’d Be Surprised By What Really Motivates Users | TechCrunch

You’d Be Surprised By What Really Motivates Users | TechCrunch | Enterprise Social Media | Scoop.it
Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head..
Mike Ellsworth's insight:

Hint: It ain't cash. It ain't the lame cents-off coupons you're dropping on Facebook.

 

Read to find out.

 

Via @EricTaubert 
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