Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Enterprise Social Media | Scoop.it

Can any message be shaped to spread? A scholar offers tips to increase the odds.

 

A growing body of psychological research, a good deal of it from Berger himself, shows that certain principles reliably drive people to discuss and share things.

 

Vietnamese Americans make up an astounding 80% of California’s manicurists and 43% of manicurists nationwide. For anyone wondering why, the new book from Jonah Berger, Contagious: Why Things Catch On, has an answer.


Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
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Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
Rescooped by Mike Ellsworth from Internet Marketing Strategy 2.0
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Enterprise Social Media | Scoop.it

Via Robin Good
Mike Ellsworth's insight:

Robin says:

 

Here are three great free tools to create such visual "social flags" in a matter of minutes:

 

1) QuotesCover.com - it provides you with tons of ready-made quotes, provers and citations that you can further edit and personalize - it lets you customize fonts, positioning, background image, and throws in some nice touches as "soft-focusing" the background, adding drop-shadows to your text, or emphasizing specific words. Output ready also for status updates, e-cards and prints. Ad-supported. 9/10 - www.quotescover.com 

2) ReciteThis.com - it helps you find a relevant quote by providing you with a number of preset genres, it makes it easy to edit it and then it offers a set of 33 pre-designed "visual cards" from which you can pick the one you like best as a support for your selected quote. You can preview the look of any pre-designed card with your quote by simply hovering your mouse on any such card. Ad-free. 7/10 - www.recitethis.com/#

 

3) Quozio.com - it allows to grab any text from any web page or to type your own quote, before offering a set of 38 predesigned templates that integrate a background photo and a particular font for your text. You can test and preview all available designs and then select the one you like the most. Ad-free. 7/10 - www.quozio.com

 

 

To this list I'll add Live Luve Create, which has quite a lot of sophisticated tools for manipulating the photo and adding borders. Plus, they've got a little plugin that works with Chrome (at least) that allows you to instantly annotate a photo from the current page you're viewing: www.liveluvcreate.com/

 

And my new favorite place for finding free photos, MorgueFile: www.morguefile.com/

 

Thanks also to MoreFansForYou for spotting this.

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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 2014 10:24 PM

Free tools which will help you create your own images with quotes.