This very informative article was written by Shobha-Atre for Fulltraffic blog
"Content curation can and WILL play a vital role in advertising your business and providing greater exposure to your products in the market."
Here's what caught my attention - a few takeaways:
Content curation helps in defining a niche target audience and providing content relevant to their needs.
It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.
In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.
Brand building can be a huge exercise and also challenging for many companies at the same time.
However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.
It saves valuable time and effort of the online users in searching for enormous amount of information on the web.
Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.
Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.
Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/s1py23]
Via janlgordon, michel verstrepen