Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
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Rescooped by Mike Ellsworth from social: who, how, where to market
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Social Networking: Google+ and the Long Game

Social Networking: Google+ and the Long Game | Enterprise Social Media | Scoop.it

"Sure, Google+ doesn't have anything close to the numbers Facebook boasts. But there's still plenty of value Google can wring from its social network and plenty of places in which it can grow, according to Google VP Vic Gundotra. Google+, he said, is a social layer that goes on top of everything else Google does, rather than an isolated destination."

 

I agree that Google is playing a deeper, longer-term game with Google+. This report of a chat with the site's chief indicates a bit of the plan, but I expect there's more to it.

 

Regardless, I don't think Google's intent is to topple Facebook, but rather to counter Facebook's lead in social search.


Via Matmi, Jekaterina Cernobrovaja
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Rescooped by Mike Ellsworth from Construction Industry, Software & B2B Marketing
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2012 Social Media Forecast: Google vs. Facebook Winner Takes All and Other Promising Developments

2012 Social Media Forecast: Google vs. Facebook Winner Takes All and Other Promising Developments | Enterprise Social Media | Scoop.it

"Greg Tirico, Senior Social Media Manager, Sage North America

Use of social media by corporations and small businesses has greatly matured over the last two years, and the social media trends to watch in 2012 reflect this fact.

 

According to Greg, here’s what you can expect in 2012:

 

1. Greater Corporate Presence

2. Better Integrated Campaigns

3. Social Takes the Lead

4. Google and Facebook Battle for Social Supremacy"

 

The article said that many organizations have stopped experimenting and begun using social media seriously.


Via James Cooper - Social Media Group, Anita Rogers
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Rescooped by Mike Ellsworth from information analyst
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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Enterprise Social Media | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


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Rescooped by Mike Ellsworth from Social Media Follows
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Managing Google+ Circles : 7 Essential Tips

Managing Google+ Circles : 7 Essential Tips | Enterprise Social Media | Scoop.it

"Tips to handle Google+ circles like a pro and enjoy your experience even more..."

 

There are some good tips here, including a way to prevent resharing which I didn't know how to do.


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Rescooped by Mike Ellsworth from social: who, how, where to market
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Enterprise Social Media | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.

 

Key sections in this guide include:

 

Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:

 

1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.

 

2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.

 

3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.

 

It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  


Via Robin Good, Jekaterina Cernobrovaja
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