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Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Enterprise Social Media | Scoop.it

Can any message be shaped to spread? A scholar offers tips to increase the odds.

 

A growing body of psychological research, a good deal of it from Berger himself, shows that certain principles reliably drive people to discuss and share things.

 

Vietnamese Americans make up an astounding 80% of California’s manicurists and 43% of manicurists nationwide. For anyone wondering why, the new book from Jonah Berger, Contagious: Why Things Catch On, has an answer.


Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
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Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
Rescooped by Mike Ellsworth from Curation, Social Business and Beyond
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Combining Content Curation with Customer Communities

Combining Content Curation with Customer Communities | Enterprise Social Media | Scoop.it

Good piece about how to move your curation efforts forward. There are a lot of posts on this but it's always good to see apparently the same thing presented from different angles as this can help paint the entire picture and perhaps reach some people that other perspectives miss.

 

Here's what caught my attention:

 

"What’s the best way to lure customers to your web site and to your wares and to keep them coming back for more?

 

1) Provide compelling, seductive, timely, and relevant information to your target audience—not sales pitches, but authoritative information from objective third parties and great tips from their peers.

 

2) Make sure that targeted information turns up everywhere your target audience is likely to go—not just on your web site, but also on others’ sites, in the social media conversations they follow, and in the news.

 

3) Supplement your online forums with relevant tidbits of 3rd party information that address your customers’ concerns, pique their interest, and stimulate dialog.

 

It’s tough to grow a vibrant online customer community. It takes a lot of care and feeding and a lot of fresh information to keep your audience engaged."

 

http://blogs.customers.com/totalcx/2011/09/combining-content-curation-with-customer-communities.html

 

 


Via janlgordon
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Rescooped by Mike Ellsworth from information analyst
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Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Enterprise Social Media | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


Via janlgordon, michel verstrepen
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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.