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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Enterprise Social Media | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith, 鄺偉傑
Mike Ellsworth's insight:

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


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Martin (Marty) Smith's curator insight, March 22, 2013 10:05 PM

"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.

Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Rescooped by Mike Ellsworth from Curation, Social Business and Beyond
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Combining Content Curation with Customer Communities

Combining Content Curation with Customer Communities | Enterprise Social Media | Scoop.it

Good piece about how to move your curation efforts forward. There are a lot of posts on this but it's always good to see apparently the same thing presented from different angles as this can help paint the entire picture and perhaps reach some people that other perspectives miss.

 

Here's what caught my attention:

 

"What’s the best way to lure customers to your web site and to your wares and to keep them coming back for more?

 

1) Provide compelling, seductive, timely, and relevant information to your target audience—not sales pitches, but authoritative information from objective third parties and great tips from their peers.

 

2) Make sure that targeted information turns up everywhere your target audience is likely to go—not just on your web site, but also on others’ sites, in the social media conversations they follow, and in the news.

 

3) Supplement your online forums with relevant tidbits of 3rd party information that address your customers’ concerns, pique their interest, and stimulate dialog.

 

It’s tough to grow a vibrant online customer community. It takes a lot of care and feeding and a lot of fresh information to keep your audience engaged."

 

http://blogs.customers.com/totalcx/2011/09/combining-content-curation-with-customer-communities.html

 

 


Via janlgordon
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7 Income Streams of a Social Media Manager & Consultant | Social Media Today

7 Income Streams of a Social Media Manager & Consultant | Social Media Today | Enterprise Social Media | Scoop.it

Not 1 . . .Not 2 . . . but 7! There's even more than that available but I just thought I would tell you about 7 possible income streams you can benefit from as a Social Media Manager & Consultant. Jobs in Social Media have never been so abundant. Right now with the world economy the way it is businesses are increasingly turning their backs on high cost traditional marketing techniques like print which are down by almost 15% from 2 years ago.

 

Companies in 2011 and 2012 are actively looking toward cost effective ways of increasing awareness and driving custom into their businesses i.e.Social Media. Social Media Managers and Consultants are in such high demand that 69% of UK businesses ALONE intend to take on a Social Media Community Manager in the next 12 months...


Via Martin Gysler, Roberto Red Rossi
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