Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Enterprise Social Media | Scoop.it
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use

Via Karen Dietz
Mike Ellsworth's insight:

IBM gets it. Telling stories increases engagement which increases bottom line.

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Jeff Domansky's curator insight, March 15, 2013 11:10 PM

Good business storytelling case study from IBM.

Karen Dietz's comment, March 18, 2013 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Enterprise Social Media | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 


Via Karen Dietz
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Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Enterprise Social Media | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
Mike Ellsworth's insight:

How to use 8 basic plots to create effective visual stories that define your brand.


If you're not following Karen Dietz on Scoop.it yet, and you're interested in storytelling, you should start.

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Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!