2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.
Via Karen Dietz
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If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.
B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:
**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.
****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!
Here is one myth and the real truth that caught my attention:
B2B Content Curation Myth 2: Content Curation Is Unethical
****There is a huge difference between curating content and "pirating" content!
****Here are some ethical guidelines to help you out:
**Give tribute to the original content owners by mentioning their names linking to their content sources
**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners
****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact
****Intelligently building on curated content makes your final output authentically yours. I love that thought!
****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.
****If done right, content curation can create massive branding and SEO rewards for your business.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/rrE3VO]
Via janlgordon, Anise Smith
Good piece about how to move your curation efforts forward. There are a lot of posts on this but it's always good to see apparently the same thing presented from different angles as this can help paint the entire picture and perhaps reach some people that other perspectives miss.
Here's what caught my attention:
"What’s the best way to lure customers to your web site and to your wares and to keep them coming back for more?
1) Provide compelling, seductive, timely, and relevant information to your target audience—not sales pitches, but authoritative information from objective third parties and great tips from their peers.
2) Make sure that targeted information turns up everywhere your target audience is likely to go—not just on your web site, but also on others’ sites, in the social media conversations they follow, and in the news.
3) Supplement your online forums with relevant tidbits of 3rd party information that address your customers’ concerns, pique their interest, and stimulate dialog.
It’s tough to grow a vibrant online customer community. It takes a lot of care and feeding and a lot of fresh information to keep your audience engaged."
"In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.
While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.
I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence. When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.
Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)"
Via Karen Dietz, Martin (Marty) Smith
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...
Lots of good suggestions - here's the takeaway:
Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!
What productive ways are you using Google+ to promote your business, your blog, and yourself?
Selected by Jan Gordon covering "Google+ Watch"
Read full article here: [http://bit.ly/s0upHV]
Via janlgordon, michel verstrepen