Enterprise Social Media
15.1K views | +0 today
Follow
Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
Your new post is loading...
Your new post is loading...
Rescooped by Mike Ellsworth from How to - Marketing
Scoop.it!

10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Enterprise Social Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler, Anne Thomas
more...
No comment yet.
Rescooped by Mike Ellsworth from SM
Scoop.it!

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Enterprise Social Media | Scoop.it

"A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]"

 

The best heading in this article: You're Not More Important Than Your Audience

 

True that. To be an effective social business, you need to turn around a few internal attitudes. You have a chance to know your customers and prospects as more than demographics or zip codes. How you seize this opportunity may determine your future success.

 

Agree? Disagree? Please comment below.


Via Martin Gysler, Khaled El Ahmad
more...
John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
Rescooped by Mike Ellsworth from How to - Marketing
Scoop.it!

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress | Enterprise Social Media | Scoop.it

"Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins.

 

"WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)!

 

"Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress."

 

The one that surprised me was building a membership Website.


Via Martin Gysler, Anne Thomas
more...
No comment yet.
Rescooped by Mike Ellsworth from How to - Marketing
Scoop.it!

6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Enterprise Social Media | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler, Anne Thomas
more...
No comment yet.
Rescooped by Mike Ellsworth from How to - Marketing
Scoop.it!

5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | Enterprise Social Media | Scoop.it

"The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.

 

"Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?"

 

Social will change corporate structures, as this article points out.


Via Martin Gysler, Anne Thomas
more...
No comment yet.
Rescooped by Mike Ellsworth from Social Media Chatter
Scoop.it!

Social Networking Lessons of 2011

Social Networking Lessons of 2011 | Enterprise Social Media | Scoop.it

"I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos."

 

I particularly like the first lesson"

 

Loyal customers are your best channel to new business.


See our blog series on creating social media evangelists at http://bit.ly/vVABRc


Via Martin Gysler, Johann Taljaard
more...
Audrey Johnson's comment, December 18, 2011 2:19 PM
Thanks Martin!
Martin Gysler's comment, December 18, 2011 3:13 PM
You're welcome. I'm glad that you find it useful for you. Cheers! Martin