Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Enterprise Social Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler, Anne Thomas
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Enterprise Social Media | Scoop.it

"A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]"

 

The best heading in this article: You're Not More Important Than Your Audience

 

True that. To be an effective social business, you need to turn around a few internal attitudes. You have a chance to know your customers and prospects as more than demographics or zip codes. How you seize this opportunity may determine your future success.

 

Agree? Disagree? Please comment below.


Via Martin Gysler, Khaled El Ahmad
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | Enterprise Social Media | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

 

“Why did they interview that guy instead of me?” you wonder.

 

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.

 

After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...


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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Enterprise Social Media | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | Enterprise Social Media | Scoop.it

"The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.

 

"Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?"

 

Social will change corporate structures, as this article points out.


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