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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Enterprise Social Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Enterprise Social Media | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | Enterprise Social Media | Scoop.it

"The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.

 

"Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?"

 

Social will change corporate structures, as this article points out.


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How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | Enterprise Social Media | Scoop.it

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]

 

“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.

 

They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.

 

There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.

 

It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.

 

Read more: http://bit.ly/Af9ZXX


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Martin Gysler's comment, February 9, 2012 3:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 10:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 1:10 PM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!
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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | Enterprise Social Media | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

 

“Why did they interview that guy instead of me?” you wonder.

 

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.

 

After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...


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5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012

5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012 | Enterprise Social Media | Scoop.it

Well, friends, we are getting to that time of the year when it is time to start thinking about where we want our business to go in the upcoming year. 2012 is just around the corner. Do you have a plan yet?

 

The truth is that you can make a difference by setting goals or resolutions (or whatever you want to call them). But you can’t just set and forget. You need to have a plan. If you want to take your internet marketing efforts to the next level start thinking about how you are going to do that now.

 

These 5 marketing techniques can bring about change and more profit. Which one(s) will you implement this coming year?


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10 Awesome Free Tools To Make Infographics

10 Awesome Free Tools To Make Infographics | Enterprise Social Media | Scoop.it

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]

 

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

 

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Read more: http://bit.ly/K0s4LL


Via Martin Gysler, John van den Brink
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Enterprise Social Media | Scoop.it

"A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]"

 

The best heading in this article: You're Not More Important Than Your Audience

 

True that. To be an effective social business, you need to turn around a few internal attitudes. You have a chance to know your customers and prospects as more than demographics or zip codes. How you seize this opportunity may determine your future success.

 

Agree? Disagree? Please comment below.


Via Martin Gysler, Khaled El Ahmad
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress | Enterprise Social Media | Scoop.it

"Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins.

 

"WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)!

 

"Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress."

 

The one that surprised me was building a membership Website.


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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | Enterprise Social Media | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:

 

Some bloggers blog to get published.

 

Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.

 

What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com

 

If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.

 

Why you should publish a book

 

With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?

 

Why even write a book at all? Doesn’t a blog suffice?...


Via Martin Gysler, Pepe Crespo
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Martin Gysler's comment, January 6, 2012 7:38 AM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 10:54 AM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 11:27 AM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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Social Networking Lessons of 2011

Social Networking Lessons of 2011 | Enterprise Social Media | Scoop.it

"I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos."

 

I particularly like the first lesson"

 

Loyal customers are your best channel to new business.


See our blog series on creating social media evangelists at http://bit.ly/vVABRc


Via Martin Gysler, Johann Taljaard
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Audrey Johnson's comment, December 18, 2011 2:19 PM
Thanks Martin!
Martin Gysler's comment, December 18, 2011 3:13 PM
You're welcome. I'm glad that you find it useful for you. Cheers! Martin
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7 Income Streams of a Social Media Manager & Consultant | Social Media Today

7 Income Streams of a Social Media Manager & Consultant | Social Media Today | Enterprise Social Media | Scoop.it

Not 1 . . .Not 2 . . . but 7! There's even more than that available but I just thought I would tell you about 7 possible income streams you can benefit from as a Social Media Manager & Consultant. Jobs in Social Media have never been so abundant. Right now with the world economy the way it is businesses are increasingly turning their backs on high cost traditional marketing techniques like print which are down by almost 15% from 2 years ago.

 

Companies in 2011 and 2012 are actively looking toward cost effective ways of increasing awareness and driving custom into their businesses i.e.Social Media. Social Media Managers and Consultants are in such high demand that 69% of UK businesses ALONE intend to take on a Social Media Community Manager in the next 12 months...


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