"I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos."
I particularly like the first lesson"
Loyal customers are your best channel to new business.
See our blog series on creating social media evangelists at http://bit.ly/vVABRc
Via Martin Gysler, Johann Taljaard