Pinterest is a great social networking site, but it is definitely still young and lacking in some features. These tools can help you manage your Pinterest usage.
Via @michelemmartin 
You're probably familiar with a few of these shorteners, but a new cool one shortens multiple links at the same time.
Via @stanbur 
"As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to read the findings of a survey recently conducted by Market Force "
Another key stat: "of the 12,000 who participated in the Market Force survey, 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases and as such are, what I consider to be anyway, the most powerful brand ambassadors in the world."
Via @BtoBSocialMedia
Excerpted from the article:
"In today’s media-saturated world, consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become an active publisher or aggregator.
Increasingly, they are turning to Social Curation -- the recommendations of others in their social networks -- to identify the most relevant and valuable content.
While there are no tricks or shortcuts, there are best practices.
1) Be Honest... 2) Engage... 3) Provide Value... 4) Make things easy...
Engaging social curation can positively increase the reach, relevancy and credibility of your brand. But social engagement is a multichannel dialogue that requires vigilance and timely responses to user comments and questions."
We call the approach listed above Be a Person (http://bit.ly/OrderBeAPerson). People rely on other people to help them make buying or lifestyle decisions. Don't be a brand. Be a collection of people.
Via Giuseppe Mauriello, Anne Thomas 
"Lisa O'Carroll: David Shing tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."
This guy has a kind of off-center contrarian position. Cool. Via Scott Scanlon 
"Light pulses that in some ways travel faster than the speed of light can be produced artificially. Recently, scientists at the US National Institutes of Standards and Technology (NIST) have developed a new way of creating such superluminal pulses."
The scientists are cheating a bit, but some parts of a light wave can be made to exceed the speed of light. Via Paulo Furtado 
"What is the value of a tweet? How much does Yelp value a review?"
Your body, if sold piecemeal at current rates, is worth $45 million. Your social media information, considerably less. See how much in this article. Via Anne Linke "Researchers map thousands of letters exchanged in the 18th century's "Republic of Letters" and learn at a glance what it once took a lifetime of study to comprehend."
One of the interesting findings is that French philospher/scientist rarely communicated with their English counterparts.
When did you last scan a QR code? Was it during last week's Republican debate? Or maybe that ad for a free Coke at Wendy's. It probably wasn't on a coin.
OK, this is weird. And the Website the code takes you to is underwhelming. But somebody's pushing the envelope . . . Via Hans Looman, Anne Thomas 
"Tier10 Marketing: Last week, Google announced that its latest algorithm change will affect 35% of web searches."
Here we go again: Google tweaks, the SEO industry reacts.
Via @Tier10Lab 
"Social Media book review: The End of Business as Usual teaches you how to embrace new media in order to become a more competitive, more successful business."
A good review of Brian Solis' new book. Solis is one of my favorite SM pundits and we quote him a lot in our Be a Person books: http://bit.ly/OrderBeAPerson
Via @HollyHM2 
One of the charter members of our Social Media Hall of Shame, United Airlines, has spawned the mother of all paybacks: Gripevine.
United broker Dave Carroll's guitar, so he posted a song about their lousy attitude on YouTube. Now he's started a place for people to gripe about horrible customer service.
Via @fbsmallbiz |
Users are more likely to pay for entertainment-focused content if they can sample it for free.
Via @steube 
"Chief Customer Officer job description includes cross-company agreements, accountability, metrics, and a unified customer experience approach."
Via @JeanneBliss 
"Community is not marketing. Community is part of your product. It’s part of the User Engagement Cycle.
In the cycle, marketing drives users into the cycle. Users connect with your product, then with your brand, and then a community is formed when they connect with each other which will then improve your product.
How will it improve your product?
1. Community as a feature By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced. That’s an emotional connection to a product that is hard to replace.
2. Feedback collection Perhaps the most important contribution to the product is the lessons you learn from users talking with each other.
3. Increase user activity When people are part of a community, they want to be perceived as a valuable member of that community (increase their “social equity”) and so they will aim to improve their status by being better contributors. Finally, it’s up to your product and community programs to drive user activity and improve over time."
This is a fantastic article! It explores the same topics that the next book in our Be a Person series (http://bit.ly/OrderBeAPerson) - Social Media for B2B Sales -examines. Be sure to follow the link to the User Engagement Cycle as well. Via maxOz, steve batchelder 
"Add a ‘Shareable’ Visual Component to your digital marketing mix. For brands that means anchoring your digital content with highly engaging photography or images that will encourage traffic to flow back to your site. Infographics, visual representations statistical data, are a good example of this concept."
OK, so social media is all about having people distribute your advertising, huh? I dont think so, but brand marketers sure do.
What do you think? Please comment below.
Via @PhillyCyberGeek 
Spaaze is an infinite virtual cork board, and you can use it to do almost everything.
Great! A Pinterest competitor! Via Heiko Idensen 
"Thumbnail descriptions of the thinking strategies commonly used by creative geniuses."
A very interesting article about geniuses and thinking. Via John Hovell 
Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]
Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.
Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.
Read more: http://bit.ly/K0s4LL Via Martin Gysler, John van den Brink 
"In a great post on Social Commerce Today, Paul Marsden (@marsattacks) recaps a recent McKinsey study that demystifies the use of social media by businesses today. And, as Marsden points out, the report does not use the word 'revolution' once."
In case you missed the revolution . . . a big business strategy firm says it's OK to go into the water . . . Via Chuck Wilkins, roberto toppi 
Take a look at these interesting social media statistics of companies on the Fortune 500 List versus INC 500 produced by GO-Gulf.com
Did you Know
Fortune 500 (Based on revenue) vs INC 500 (Fastest Growing companies) with corporate blogs Continue - http://bit.ly/IwJwGn ;
Data Source: The 2011 Fortune 500 and Social Media Adoption - http://bit.ly/IwJ5fd ; Via maxOz, Malhar Barai 
It's been an interesting few days around the tech world, with the imminent launch of Google Drive looming large. But now the service is live at http://drive.google.com/start ... Drive gives new users 5 GB free for each user account. Upgrades are 25GB for $2.49/month, 100GB for $4.99/month or even 1TB for $49.99/month Docs storage does not count against your Google Drive quota Desktop apps for Windows and OS X are available today. Android is there too but iOS integration is coming in the next few weeks Drive will allow 30+ file types to open natively in the browser, including Adobe Photoshop, Illustrator and HD video Via Tiaan Jonker, Volkmar Langer, Heiko Idensen 
"No matter what business you are in you should be doing everything humanly possible to develop customers whoa are evangelists. Here's how."
I've written a lot about social media evangelists. This guy has written a book about them. If you don't want to buy his book, you can read my posts starting with How Can Social Media Scale? http://bit.ly/vVABRc ;
Via @KPAction 
"Two friends have created a mobile app that turns your Pinterest boards into a mobile game."
At last something interesting to do with Pinterest!
Via @BlueRiseMedia |
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