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Why Certainty Matters in Business

Why Certainty Matters in Business | Enterprise Sales | Scoop.it

Most people do not think much about certainty, but it governs most of what they do. “Certainty is the catalyst that turns attitudes into action,” says Zakary Tormala, a psychologist and associate professor of marketing in the Graduate School of Business at Stanford University. His research, with Derek D. Rucker of Northwestern University, among others, has applications for executives, pollsters, and anyone who has an interest in spurring people to action. Managers who understand certainty can better groom leaders in their organizations.


Via The Learning Factor, Anirudh Menon
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The Learning Factor's curator insight, January 28, 2015 3:21 AM

A psychologist explores what makes our attitudes change over time.

Ivon Prefontaine's curator insight, January 29, 2015 10:42 PM

We would like to think that certainty is certain and there is a backdrop which against which much happens. Having said this, there are many uncertain things.

 

@ivon_ehd1

Rescooped by Anirudh Menon from Oil and Gas daily
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This Is What Energy Security Looks Like - The American Interest

This Is What Energy Security Looks Like - The American Interest | Enterprise Sales | Scoop.it
This graph is a stark illustration of the remarkable turnaround in America's energy security landscape, brought to us largely by the shale boom.

Via Fidan Aliyeva
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Mobile-Enabled Commerce Will Yield The Next $100B Startup | TechCrunch

Mobile-Enabled Commerce Will Yield The Next $100B Startup | TechCrunch | Enterprise Sales | Scoop.it
No one can predict with perfect accuracy what technology trend will birth the next set of billion-dollar, venture-backed companies or “unicorns.” Even..

Via Fred Zimny
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Customer Lifetime Value Prioritizes Customer Experience Management | CustomerThink

Customer Lifetime Value Prioritizes Customer Experience Management | CustomerThink | Enterprise Sales | Scoop.it
Customer Lifetime Value Prioritizes Customer Experience Management http://t.co/t9Jlzu0FPV

Via Fred Zimny
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Rescooped by Anirudh Menon from Business Brainpower with the Human Touch
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Why Certainty Matters in Business

Why Certainty Matters in Business | Enterprise Sales | Scoop.it

Most people do not think much about certainty, but it governs most of what they do. “Certainty is the catalyst that turns attitudes into action,” says Zakary Tormala, a psychologist and associate professor of marketing in the Graduate School of Business at Stanford University. His research, with Derek D. Rucker of Northwestern University, among others, has applications for executives, pollsters, and anyone who has an interest in spurring people to action. Managers who understand certainty can better groom leaders in their organizations.


Via The Learning Factor
more...
The Learning Factor's curator insight, January 28, 2015 3:21 AM

A psychologist explores what makes our attitudes change over time.

Ivon Prefontaine's curator insight, January 29, 2015 10:42 PM

We would like to think that certainty is certain and there is a backdrop which against which much happens. Having said this, there are many uncertain things.

 

@ivon_ehd1

Rescooped by Anirudh Menon from Designing service
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Design Thinking as a Strategy for Innovation

Design Thinking as a Strategy for Innovation | Enterprise Sales | Scoop.it

When design thinking is applied to strategy and innovation, the success rate for innovation dramatically improves. Learn how to think like a designer.


Via Fred Zimny
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Víctor Farré's curator insight, June 8, 2014 2:29 AM

El proceso de diseñar. O de resolver problemas. Con empatía y creatividad. Ahora lo llaman Design Thinking

Halina Ostańkowicz-Bazan's curator insight, June 9, 2014 2:18 AM

While learning to be a good designer takes years, non-designers can learn to think like a designer and apply these skills to leadership and innovation. Hands-on innovation challenges will guide you through a design thinking process from start to finish.

Miguel Angel Perez Alvarez's curator insight, June 10, 2014 10:26 AM

Pensamiento diseñador. Una estrategia para retar a los estudiantes y favorecer desarrollo de habilidades.

Rescooped by Anirudh Menon from Business Improvement
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The Key to Business Growth

The Key to Business Growth | Enterprise Sales | Scoop.it

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Daniel Watson's curator insight, June 9, 2014 11:52 PM


Growing any business is never an easy task, and business owners tend to chop and change, as they attempt to unlock the secret to growing their own businesses.


One consistent element, commonly shows up in cases where the key to the growth of any business is examined in detail, and that element relates to the way in which the business is marketed.


This excellent article, suggests that consistent marketing strategy and processes are the key to business growth, and it offers three tips to help business owners get consistency into their marketing efforts.

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How to Find the Root Cause of Bad Decision Making

How to Find the Root Cause of Bad Decision Making | Enterprise Sales | Scoop.it

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Daniel Watson's curator insight, May 6, 2014 6:55 PM


Making the right decisions consistently, and avoiding the howlers that come back to haunt a business, should be a key objective for all business owners.


All decision making comes with a certain level of risk, and part of mitigating the risks involved in day to day decision making, is for a business owner to be able to determine why they make decisions that are not always optimal for the success of their business.


This excellent article, suggests that keeping a decision log is a tried and proven way of consistently making sound decisions, and it offers a four step process to follow when conducting regular reviews of recent decision making activity.

Alain Theriault MBA's curator insight, May 8, 2014 9:32 AM

making sure you learn from your mistakes