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David Aponovich's Blog

David Aponovich's Blog | Venture capital market | Scoop.it
Choosing digital customer experience solutions isn’t easy for application development and delivery (AD&D) pros, or for their counterparts in the business. Tech pros used to respond to digital business needs by acquiring, say, a web content management or eCommerce system.
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The role of web content management in an exploding marketing ...

The role of web content management in an exploding marketing ... | Venture capital market | Scoop.it
The recently published Marketing Technology Landscape Supergraphic has some important take-aways on the evolving role of web content management.
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WCM software expands to incorporate CEM

WCM software expands to incorporate CEM | Venture capital market | Scoop.it
WCM software systems have moved from publishing digital content to enhancing the customer experience through analytics, multichannel capabilities and personalized content.
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