Customer Facing Devices and How You Can Market with Them by Douglas Karr on Marketing Technology
In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and contextual Digital Interactions to elevate customer experience at physical locations.
A Customer Facing Device is a device that a customer will interact with or experience directly. Examples of Customer Facing Devices include Digital Kiosks, Mobile Point of Sale (mPOS), Ruggedized Devices, Digital Signage or Headless Devices. All of these devices are designed to engage and inform customers inside physical locations.
Via Russ Merz, Ph.D.