“Disruptive ways to manage organisation, to engage employees, to serve customers, to be a "social business"”
Curated by
Isabelle Ayel
The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationshipscreated by enterprise social networks are the source for value creation. This is the first of two reports on enterprise social networks, with this one focused on how it creates value for organizations. 
Social business, and its companion/forebear, Enterprise 2.0, have successfully penetrated the halls of organizations around the world. The adoption is far from complete, and the jobs-to-be-done by social business are evolving. When you learn something new, ever feel the urge to share it? When you know something that can help, don’t you want to answer a question? When you have an idea, isn’t it great to bounce off others? From a behavioral and technological perspective, we want knowledge and ideas to be free. Why lock ‘em down? 
There have been many attempts in the drive to describe the value of social and collaborative environments. At the basic level, what social software allows people to do is capture their unstructured knowledge, either for themselves or for others. It is more than capturing raw facts, but also anecdotes, interests, ideas however unformulated, and most importantly, context and meta-information. This is where social collaboration really begins to drive business. It is also the precursor to the final level of where social is an enabler and accelerator to business transformation. 
Il n'est plus une semaine sans nouvel article concernant l'entreprise 2.0, la collaboration, les réseaux sociaux d'entreprise, et je vous laisse découvrir ou redécouvrir ceux que j'ai lu récemm... Via Claude Super 
Andrew McAfee confirma que, seis años después de acuñar el término Enterprise 2.0, todavía existe una fuerte resistencia en las organizaciones para desplegar herramientas social media. Las barreras principales están en la pérdida de control de la información, la creencia de que la comunicación interna debe tener forma de megáfono, el conservadurismo de los mandos intermedios y la visión equivocada sobre los riesgos asociados al comportamiento de los participantes. It is clear that the terms “enterprise 2.0” and “social business” mean different things to different people. Enterprise 2.0 initiatives must have a customer-centric mission. 
There's a seismic shift in how large companies they are envisioning their own internal real estate. That shift is toward mobility. But above all it's being viewed as a recruiting and retention strategy. 
Quoi de neuf me direz-vous ! 
L’objectif des initiatives d’Entreprise 2.0 vis à accélérer le processus de décision (pour faire face aux exigences de notre environnement compétitif),... 
We’ve heard and talked about ‘web 2.0’ for a few years now – and the latest tranche of buzzwords appearing on the web now focus around ‘social ‘social enterprise 2.0’ or often just ‘Enterprise 2.0’. From customer experience, through to internal marketing – ‘Enterprise 2.0’ is the description of a truly end-to-end digital customer/brand/business experience. 
One of the main discussion points was whether we will need a e2.0 manager in the future organization (organization 2.0, as Cordelia called it). We finally have the technology, so that even business no longer needs to be run as a tyranny. Many of our organizations have invisibile walls. We try to work across these walls. Social media is starting to bring conversation across suddenly opening the walls in a scalable way. Is that a recipe for chaos? More and more open cross silo convos doesn’t mean LOBs will go away |
Surrounded by really smart, disciplined business thinkers, Enterprise 2.0 Summit Paris February 7-8 2012 was the place to be. 
Working in the canteen, at a hot desk, a meeting room, your front room, at the airport - is this the 'office' of the future? Staff - including Mr Rinsema - no longer have a desk, and are encouraged to decide where they work that day based on the tasks they have to do. Understanding Gamification: From Commercial to Social Bala Iyer February 2012 @balaiyer 1... On the road to the New Models of Social Enterprise Presentation at teh Enterprise 2.0 Summit Paris February 2012... 
Almost as soon as I began, I knew I was losing them. 
Social is one of the hottest trends in enterprise software, and many companies are considering rolling out products and services that make it easier for employees to share information with each other and communicate with customers and suppliers. Introducing "rip and replace" technology that ignores daily work habits is probably the biggest failure factor. 
In December, the cover of Harvard Business Review invited readers in to Gary Hamel’s feature article with the headline “Inside the World’s Most Creatively Managed Company.” This was an interesting headline, given that the real title of the article... We say things are “impossible” mostly because they have never been done before 
McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins. A McKinsey Quarterly Organization article. 
Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right d... 
Notice, although implied, the focus is not on improving culture, but changing it. Because cultures MUST CONSTANTLY change in order to be effective. Defining Social Business Analytics – Forget the ROI and reveal the benefits of Enterprise 2.0 (Peter Kim at Dachis, Dr. Alexander Richter at CSCM, Guillaume Guerin at Lecko) |
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