Mac Donald : Born in the USA, Made in France | Enseigner l'Histoire-Géographie | Scoop.it
Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars by Knowledge@Wharton, the online business journal of the Wharton School.

 

Symbole de la mondialisation du goût, la firme Mac Donald a mis en place une stratégie innovante pour s'adapter au modèle français. Article en Anglais intéressant pour traiter de la mondialisation.

 

While many portray McDonald's as the embodiment of all that is wrong with globalization, the diffusion of McDonald's is not a simple replication of the American fast food chain and exporting it elsewhere...a lot of local adaptations on a global model is part of McDonald's successful economic model.   Although I'm not a fan of the word "glocalization" to describe how local flavor adds spice to globalized phenomenon, it most certainly fits here.   


Via Seth Dixon