'Social media is sometimes seen as a separate entity, deserving of a separate strategy. While it can be used independently, it’s better if you use it in alignment with your SEO strategy so you can get the best of both worlds.
With certain social media strategies, you’ll be able to improve your brand awareness through social channels and simultaneously increase your domain authority, which will get you to rank higher for user searches of all varieties'.
"Optimizing for the search engines has long been a way of driving qualified traffic to a company’s website, in many cases it is often the number one source.
With the increasing domination of social media in the marketing industry, there’s been a growing change in the focus of marketers split amongst a few channels mainly search engine optimization and social media marketing.
In order to see both short-term and long-term results from your marketing, create micro content on a regular basis for your social channels in order to emulate the results typically seen from long-tail SEO".
Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that’s part of it, but there is so much more that needs to be considered. Today, the most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing.
In this post we’ll focus on the 7 best practices for your content marketing strategy.
Resumen del evento #cmua 4 mujeres emprendiendo en redes sociales, con nuestra geek girl, Patricia Salgado, exponiendo su visión y opinión del panorama digital (RT @mjcachon: Las @madridgeekgirls acompañamos a @patsapel en el evento #cmua: ...
Entre las principales compañía aéreas, Iberia es la que más seguidores tiene en Facebook, según revela la 'Radiografía del Dr. Buzz', un estudio realizado por E.Life, empresa de seguimiento y análisis de la vida de las marcas en las redes sociales.
Aprendizaje en el trabajo. No son cursos, son recursos.
Recursos para Aprender. Esa es la tendencia. Una combinación de elementos de diferente tipología y procedencia que se “mezclan” de manera ágil y flexible en función de las necesidades y preferencias de los alumnos. Y que son accesibles separadamente para su consulta, cuando es necesario
Via Juan Jesús Baño Egea
Pinterest is a lifestyle searching tool for millions of people.
People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.
Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.
Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.
Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.
That’s not the only reason Pinterest is better than Google.
Here are 5 reasons why Pinterest’s search engine is better than Google.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.