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Thoughts and comments about making life even better
Curated by Kenneth Weene
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How many licks can Tootsie Roll take before melting away?

How many licks can Tootsie Roll take before melting away? | enjoy yourself | Scoop.it
The legendary confectioner is battling a modern truth of the sweets business — it must evolve or die.
Kenneth Weene's insight:

I had a bowl of mini Tootsie Rolls and another of mini-Mars company bars on the table at The Tucson (Arizona) Book Festival. While people wanted the candy bars, they took the Tootsie Rolls. They don't get as soft in the sun. So my marketing conclusion, people like candy but they don't buy enough books. I sure hope those who did buy will enjoy the copies of "Broody New Englander," "Tales From the Dew Drop Inne," and "Memoirs From the Asylum." I know I enjoyed autographing them.

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Wonka Bar | The 13 Most Influential Candy Bars of All Time | TIME.com

Wonka Bar | The 13 Most Influential Candy Bars of All Time | TIME.com | enjoy yourself | Scoop.it
We interviewed candy experts and historians to determine which bars made the biggest impact on the chocolate-bar industry—and the world at large.
Kenneth Weene's insight:

I love candy, especially chocolate. How could I pass on this celebration of the candy bar? Now to get me a Snickers. (Joking, I've quit that addiction.)

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