Enhanced campaigns
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Google AdWords: Enhanced Campaigns Explained

Google executives share insights on AdWords enhanced campaigns.
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One of the initial videos from Google directed more towards agencies to help understand the reason and purpose behind Enhanced Campaigns. Surprisingly this doesn't have that many views - less than 2,800 on Feb.27 a full 3 weeks after the announcement

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Google Enhanced Campaigns - Google Support pages

Google Enhanced Campaigns - Google Support pages | Enhanced campaigns | Scoop.it
Links in Google's Support pages that connect with Enhanced Campaigns
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14 links from Google Support pages - this is where the heavy reading starts

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The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction - It's The User Context, Stupid!

The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction - It's The User Context, Stupid! | Enhanced campaigns | Scoop.it
There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs.
MindshareWW.Search's insight:

Larry Kim shares his thoguhts after speaking to the Group Product Manager of Global Mobile Search Ads at Google and learning that "device doesn't matter as much as user context does"

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Search Results in SEL about Enhanced Campaigns

Search Results in SEL about Enhanced Campaigns | Enhanced campaigns | Scoop.it
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Search results from SearchEngineLand for Enhanced campaigns. You may need to update the search as it could be tied to the date we ran this & saved the link

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MediaPost Publications What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers

MediaPost Publications What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers | Enhanced campaigns | Scoop.it
What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers - 02/08/2013
MindshareWW.Search's insight:

Article written by the President of Ignition One (the bid management tool)

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Google Enhanced Campaigns: A Flawed Step in the Right Direction | RKG Blog

Google Enhanced Campaigns: A Flawed Step in the Right Direction | RKG Blog | Enhanced campaigns | Scoop.it
Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.
MindshareWW.Search's insight:

Rimm-Kaufman is a top agency from the USA and someone you should follow

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Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Google’s New “Enhanced Campaigns”: What It Means for Search Marketers | Enhanced campaigns | Scoop.it
Yesterday Google announced the rollout of enhanced campaigns, a major AdWords product release that attempts to simplify the management of campaigns across devices.
MindshareWW.Search's insight:

Marin sums up nicely the benefits and concerns, rightly highlighting how is one to do Tablet optimisation in the new Enhanced Campaigns

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Google's Enhanced Campaigns – What are they Enhancing? | Catalyst

Google's Enhanced Campaigns – What are they Enhancing? | Catalyst | Enhanced campaigns | Scoop.it
Google recently announced that they will “streamline” their PPC Adwords structure. Find out what this change means for your brand by visiting Catalyst today!
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What do Google's new AdWords Enhanced Campaigns mean for marketers?

What do Google's new AdWords Enhanced Campaigns mean for marketers? | Enhanced campaigns | Scoop.it
Yesterday evening Google published a blog post that unveiled Enhanced Campaigns - one of the biggest changes to AdWords in years. (What do Google's new #AdWords Enhanced #Campaigns mean for #marketers?
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Google Enhanced Campaigns and Bid Vectors: Switch Now or Later? - ClickZ

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later? - ClickZ | Enhanced campaigns | Scoop.it
Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?
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Nicely points out that stacked bid adjustments are really better thought of as "changing percentages" and the importance of eliminating Flash due to tablets rolling into desktop.

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Google AdWords Editor 10 - Enhcaned Campaigns enabled

AdWords Editor is a free Google application for managing your ad campaigns.
MindshareWW.Search's insight:

here's where you can go to get Adwords Editor 10 which is enabled to let you work with Enhanced Campaigns

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Adobe Digital Marketing Blog | Adobe First To Market With Support for Google Enhanced Campaigns

Adobe Digital Marketing Blog | Adobe First To Market With Support for Google Enhanced Campaigns | Enhanced campaigns | Scoop.it
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Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management - Search Engine Journal

Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management - Search Engine Journal | Enhanced campaigns | Scoop.it
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These
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Mindshare PoV - Google Enhanced Campaigns

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Mindshare's published reaction the morning after the announcement

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AdWords Enhanced Campaigns: Google Changes Mobile Campaign Management | WordStream

AdWords Enhanced Campaigns: Google Changes Mobile Campaign Management | WordStream | Enhanced campaigns | Scoop.it
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
MindshareWW.Search's insight:

Larry Kim is someone you should follow

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Media Alert - Kenshoo Embraces Google Enhanced Campaigns and Multi-Device Marketing | Econsultancy

Media Alert - Kenshoo Embraces Google Enhanced Campaigns and Multi-Device Marketing | Econsultancy | Enhanced campaigns | Scoop.it
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eConsultancy share about Kenshoo's initial reaction to the announcement

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Google’s AdWords Update: Are Desktops The New Fax Machines? | TechCrunch

Google’s AdWords Update: Are Desktops The New Fax Machines? | TechCrunch | Enhanced campaigns | Scoop.it
Editor's note: Richard Zwicky is CEO of BlueGlass Interactive, a digital marketing agency and software provider.

Does Wednesday’s AdWords announcement mean Google is already acknowledging the end of the desktop?
MindshareWW.Search's insight:

Larry Page comments in 2012 are a link here to help show why Google leadership believes there should be no difference between mobile & desktop

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Making The Case In Favor Of Enhanced Campaigns - Search Engine Land

Making The Case In Favor Of Enhanced Campaigns - Search Engine Land | Enhanced campaigns | Scoop.it
Making The Case In Favor Of Enhanced Campaigns
Search Engine Land
With Enhanced Campaigns, Google has made geo-targeting and device-targeting more like dayparting.
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