”With a perception of danger, here perceived in texture and irregularity – a heightened sense of awareness and care is created in the user. Paradoxically, what is smooth, clean and without remarkable characteristics actually creates a dangerous environment of speed and inattention.”
recyclage intelligent des matériaux de chantier, qui alerte à la vigilance
Previous winners of this prestigious literary award include: Greek Rural Postmen and Their Cancellation Numbers, How to Avoid Huge Ships, Living with Crazy Buttocks and, most recently, Cooking with Poo. The latter is a 114-page cookbook penned by a resident of the Klong Toey slum in Bangkok slum, Saiyuud Diwong, whose nickname, “Poo” is the Thai word for crab.
Ingénieurs des Mines ou polytechniciens, les managers de cette multinationale n’ont guère le temps de soigner la qualité de leur communication orale. Comment les sensibiliser à cette problématique, les amener à prendre la mesure de ses enjeux pour leur activité et pour le Groupe ? Après une étape de réflexion sur le bon angle et les arguments pour convaincre ce public, Accroche-com’ préconise de concevoir et d’offrir aux 250 top managers de l’entreprise un ouvrage prestigieux en anglais retraçant une histoire des grands échecs et des plus belles réussites de la communication improvisée ou non.
This image shows Hooge Crater Cemetery around 1920. This cemetery had been started by burial officers in October 1917 and there were less than a hundred graves by the end of the war; however it was chosen as one of the sites to become a main concentration cemetery and burials were moved in from 1919 creating a burial ground with more than 2300 graves.
In this review quiz, we have collected 35 of the best known slogans introduced by advertisers over the past century. Your job is to choose the one figure of speech that each slogan most clearly illustrates.
testez vos connaissances en rhétorique (mesurez les leurs) : est-ce une syllepse, est-ce un chiasme ?
aussi une anthologie des plus mémorables slogans en anglais...
BLANCHESTER, OH—Sources confirmed Friday that the person currently cutting local man Russell Elko’s hair is merely the latest in a long line of hundreds, perhaps thousands, of human beings who over the course of the 30-year-old’s lifetim...
LIFE magazine photographer Hans Wild visited the intrepid souls of the British Snail-Watching Society in 1946. This gallery highlights some of the pictures he made. For the story of the society itself, however, it’s probably best to simply quote from the December 2, 1946, issue of LIFE, which really did manage to hit just the right tone when discussing this slippery issue:
The British Snail-Watching Society is an organization dedicated to the theory that man, harassed by the mounting tempo of modern life, has something to learn from contemplating the snail. The society’s whimsical propaganda has fascinated England and even resulted in editorials in the [London] Times. A recent meeting of the society, at which the pictures on these pages were taken, featured a snail race which, to snail lovers, is the equivalent of the Kentucky Derby.
Shopping in the Belly of the Whale - ‘The Blackgang Chine Bazaar at the Isle of Wight’s Blackgang Chine Amusement Park. :
‘The Blackgang Chine Bazaar at the Isle of Wight’s Blackgang Chine Amusement Park. Alexander Dabell established the amusement park in 1843, making it one of the oldest (or perhaps the oldest) amusement park in the United Kingdom. In 1842 a huge fin whale had been stranded off the Needles. Dabell bought it at auction, sold off the blubber, had the bones bleached, and transported across the island to a specially built hut.’
"Utterly perfect. The fast food giant consistently produces excellent advertising but this raises the bar to a new level. This is beautifully written; beautifully cast; beautifully acted; beautifully directed and beautifully judged. Marvellous." DavidReviews
Now that designers often move around the globe, their language has become more eclectic. Earlier in his career, Mr. Davis worked in Europe for Fiat and G.M. In Germany, he learned gummidingers, a name for rubber thingamajigs that have no name. Mr. Davis defined the British-sounding mucketts as “complicated rubber moldings that hide nasty window-door frame areas or direct water drips to appropriate places.”
“In Italy,” he said, “what we call the plenum, the area at the base of the windshield where the wipers sit and run off is directed is called the vasca di pesce, or fish bowl.”
Companies have their own phrase books. At BMW, a crease or body line on the side of a car is a zicke, Mr. Chapman said. For New Yorkers, Mr. Chapman noted that the often-used Hofmeister Knick, referring to the traditional dogleg shape at the base of the C-pillar of BMWs, “is pronounced ka-nic, not like the basketball team.”
The shape is named for Wilhelm Hofmeister, a BMW designer in the 1960s; knick is German for fold or crease.
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