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The New Trend of Indian Girls Publicly Shaming Men on Facebook!

This is a reaction to the whole Jasleen Kaur incident going viral in India. The media's uncontrollable shaming and naming; the people's immediate reaction, and ...
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A comic look at superhero sexism

A comic look at superhero sexism | English Popular culture | Scoop.it
Alison Flood: Kevin Bolk has brilliantly subjected the male Avengers to kind of 'gaze' normally trained on their female counterparts. It's a very different picture
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A 30-Second Guide to How the Gay Marriage Ruling Affects You

A 30-Second Guide to How the Gay Marriage Ruling Affects You | English Popular culture | Scoop.it
In case you missed it, or just saw people screaming about it on Facebook, the U.S. Supreme Court just ruled that the federal government will now recog...
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27 Dark Sides of Cartoon Universes You Never Got to See

27 Dark Sides of Cartoon Universes You Never Got to See | English Popular culture | Scoop.it
Cartoons are fun for kids and quality entertainment the whole family can get behind, right? Fact is, though, we only get to see 20 minutes of these ca...
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Welcome To The Human Butcher Shop—Grossest PR Stunt Ever?

Welcome To The Human Butcher Shop—Grossest PR Stunt Ever? | English Popular culture | Scoop.it
Described by one observer as "the grimmest stunt ever," the human butchery and morgue that popped up at London’s Smithfield meat market last weekend (September 28 & 29) was the culmination of a heart-stopping promotional campaign for Resident Evil...
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Male superhero Avengers drawn as women highlights sexism in comic culture

Male superhero Avengers drawn as women highlights sexism in comic culture | English Popular culture | Scoop.it
What if male superheroes were drawn in the same style as women are?
kevinbolk:
“ As promised, here’s the Avengers parody (namely of this promo image of the movie) I’d been working on. Those are some...
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Indistinguishable From Magic - 5 Essential Superhero Redesigns! |

Indistinguishable From Magic - 5 Essential Superhero Redesigns! | | English Popular culture | Scoop.it
5 Essential Superhero Redesigns! Seeing as how I’ve done both the top ten for best and worst superhero costume redesigns, I feel obligated to put my money where my artistic mouth is and take a stab at...
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The Hidden Meanings in Kids' Movies: Colin Stokes at TEDxBeaconStreet *

Watching "The Wizard of Oz" and "Star Wars" with his son and daughter made communications expert Colin Stokes wonder about the stories we celebrate. Thanks t...
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Video Marketing Strategy: 3 Steps To Making A Viral Video

Video Marketing Strategy: 3 Steps To Making A Viral Video | English Popular culture | Scoop.it

Excerpted from article on VentureBeat:
"Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content?
Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.

Here are our 3 steps to making a viral video.

1. Understand your audience and their viral triggers.
- Know your audience:
This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.

- Consider why people share online:
The average viewer shares video for a variety of reasons.
People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”

- Understand your audience’s viral triggers:
The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content.
Focus on one or two triggers and go “all-in” on them.

2. Optimize your video for an online audience.
- Post your video everywhere:
Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.

- Make it short:
Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.

- Design for remix and meme-ability:
Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.

- Provocative thumbnail and proper tagging:
Make sure to give your video a provocative thumbnail.
Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.

3. Distribution.
Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.

- Niche influencers:
This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.

- Celebrity influencers:
After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.

- Create initial groups of support:
Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."

Each step is analyzed with more information and with some videos as example. Read full original article here:
http://venturebeat.com/2013/05/29/how-to-make-a-viral-video/

 


Via Giuseppe Mauriello
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Jordi Carrió Jamilà's curator insight, June 3, 2013 3:06 AM

 

Un gran artículo donde explica los pasos para realizar vídeos virales. El vídeo marketing tienen un gran futuro para las empresas B2B.

Jmt Lê's curator insight, October 1, 2014 9:25 AM

Many industry experts consider video to be marketing's new frontier, be it through Youtube or short stories on Instagram. But creating a successful video is more of an art than a science.

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Marketing So Good It’s Scary: 12 Experiential Horror Campaigns That Went Viral

Marketing So Good It’s Scary: 12 Experiential Horror Campaigns That Went Viral | English Popular culture | Scoop.it
Is it better to be loved or feared? While much marketing talk centers on the notion of brand love, perhaps as many of our buying decisions are essentially motivated by fear.
Eva Mooney's insight:

Advertising and reality merge here - clever advertising for horror films

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