English Cafe Online
Follow
Find
52 views | +0 today
Rescooped by Tom Tabaczynski from Just Story It Biz Storytelling
onto English Cafe Online
Scoop.it!

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | English Cafe Online | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.

Via Karen Dietz
Tom Tabaczynski's insight:

Story telling is so important for social marketing these days.

more...
Karen Dietz's curator insight, June 11, 6:47 PM

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

donhornsby's curator insight, June 12, 9:11 AM

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

Your new post is loading...
Your new post is loading...
Rescooped by Tom Tabaczynski from Just Story It Biz Storytelling
Scoop.it!

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | English Cafe Online | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.

Via Karen Dietz
Tom Tabaczynski's insight:

Story telling is so important for social marketing these days.

more...
Karen Dietz's curator insight, June 11, 6:47 PM

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

donhornsby's curator insight, June 12, 9:11 AM

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

Scooped by Tom Tabaczynski
Scoop.it!

Lexical Approach | Spocki's World

Lexical Approach | Spocki's World | English Cafe Online | Scoop.it
This is a summary of the #eltchat which took place on Nov 13 2013. There were only few participants present. For me, it was a bit of an eye-opener. I had heard about the Lexical Approach during my CELTA course, and found ...
more...
No comment yet.
Rescooped by Tom Tabaczynski from Teaching lexically
Scoop.it!

The problem of lexical sets and some alternative approaches

The problem of lexical sets and some alternative approaches | English Cafe Online | Scoop.it

Via Lexical Leo
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Lexical approach - Wikipedia, the free encyclopedia

The lexical approach is a method of teaching foreign languages described by M. Lewis in the 1990s. The basic concept on which this approach rests is the idea that an important part of learning a language consists of being able to understand and produce lexical phrases as chunks. Students are thought to be able to perceive patterns of language (grammar) as well as have meaningful set uses of words at their disposal when they are taught in this way.

In the lexical approach, instruction focuses on fixed expressions that occur frequently in dialogues, which Lewis claims make up a larger part of discourse than unique phrases and sentences. Vocabulary is prized over grammar per se in this approach. The teaching of chunks and set phrases has become common in English as a second or foreign language, though this is not necessarily primarily due to the Lexical Approach.

The lexical syllabus is a form of the propositional paradigm that takes 'word' as the unit of analysis and content for syllabus design. Various vocabulary selection studies can be traced back to the 1920s and 1930s (West 1926; Ogden 1930; Faucet et al. 1936), and recent advances in techniques for the computer analysis of large databases of authentic text have helped to resuscitate this line of work. The modern lexical syllabus is discussed in Sinclair & Renouf (1988), who state that the main benefit of a lexical syllabus is that it emphasises utility - the student learns that which is most valuable because it is most frequent. Related work on collocation is reported by Sinclair (1987) and Kennedy (1989), and the Collins COBUILD English Course (Willis & Willis 1988) is cited as an exemplary pedagogic implementation of the work, though "in fact, however, the COBUILD textbooks utilise one of the more complex hybrid syllabi in current ESL texts" (Long & Crookes 1993:23).

The Lexical Approach is a live and kickin': http://t.co/ye7jl0Zo ; Do you subscribe to at least some degree of a… https://t.co/QJR0kRPw
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Three Districts Test Model Common-Core Unit for ELLs

Three Districts Test Model Common-Core Unit for ELLs | English Cafe Online | Scoop.it
Experts are piloting lessons intended to show educators what common-core instruction might look like with students learning English.
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

AIRLANE: bab 8

AIRLANE: bab 8 | English Cafe Online | Scoop.it
In the first two sections of this book, we have looked at the principles and practices that lie behind ESP course design. In this section we will be concerned with the detailed implementation of the design into a syllabus, ...
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Messaging: Beyond a lexical approach | The Round

Messaging: Beyond a lexical approach | The Round | English Cafe Online | Scoop.it
Messaging: Beyond a lexical approach | The Round http://t.co/0s6Rff1H via @wetheround #AusELT
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Empirical Study of Lexical Approach on Listening Teaching During ...

Along with the development and the further research of the lexical theory, more and more scholars began to pay attention to the role of the lexical chunk in second language acquisition. Through study they confirm that lexical ...
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

A Communicative Text-Based Approach to the Teaching of Grammar

(Howatt, 1984: 297) The lesson plan is further informed by discourse analysis and text-based learning to the degree that it rejects (the strong version of CLT which proposes) the idea that adult learners can arrive at successful ...
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Senzala de Santos

Share your videos with friends, family, and the world
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

How to Use the Lexical Approach in Class - Barefoot TEFL Teacher

How to Use the Lexical Approach in Class - Barefoot TEFL Teacher | English Cafe Online | Scoop.it
Integrating the lexical approach into your teaching is crucial if you want your learners sound more natural when they speak. Here are a few techniques.
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

LeVines link mothers' literacy to family health - The Dartmouth

LeVines link mothers' literacy to family health - The Dartmouth | English Cafe Online | Scoop.it
The Dartmouth
LeVines link mothers' literacy to family health
The Dartmouth
Underdeveloped nations' inadequate schooling systems prevent students from learning substantial material, according to Sarah LeVine.
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Spoken grammar/lexical approach | TeachingEnglish | British Council | BBC

Spoken grammar/lexical approach | TeachingEnglish | British Council | BBC | English Cafe Online | Scoop.it
RT @leoselivan: Spoken grammar/lexical approach - a recording of Hannah Kryszewska's webinar | #TeachingEnglish | #BritishCouncil http://t.co/n1yu9wrT
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

C is for Contrastive analysis « An A-Z of ELT

C is for Contrastive analysis « An A-Z of ELT | English Cafe Online | Scoop.it
While lamenting the lack of research into the effectiveness of translation, Scheffler reports a couple of studies that suggest that learners exposed to cross-linguistic comparison (also called contrastive metalinguistic input) ...
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Three Things We Learned Wednesday At An Education Technology Conference - StateImpact Florida

Three Things We Learned Wednesday At An Education Technology Conference - StateImpact Florida | English Cafe Online | Scoop.it
Three Things We Learned Wednesday At An Education Technology Conference
StateImpact Florida
The program allows teachers and students to write their own questions for texts they've read. Svec builds on students' ...
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

English Private Centre (EPC) Makassar: GENRE-BASED APPROACH

English Private Centre (EPC) Makassar: GENRE-BASED APPROACH | English Cafe Online | Scoop.it
The most effective methodology for implementing a text – based syllabus is the genre approach. ... This methodology is designed to support language learning as a social process and included the following elements: ...
more...
No comment yet.
Scooped by Tom Tabaczynski
Scoop.it!

Leoxicon: Start teaching lexically in 2013

Leoxicon: Start teaching lexically in 2013 | English Cafe Online | Scoop.it
This post is aimed more at people who are interested in the basics of the lexical teaching, so some of the suggestions may seem obvious to teachers familiar with the approach. Second, like with any post of this kind (Main ...
more...
No comment yet.