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The Essentialist - What's Hot In Fashion Advertising: June 2009

The Essentialist - What's Hot In Fashion Advertising: June 2009 | English | Scoop.it
Alana Sinclair's insight:

This is an advertisement of Chanel. It is obvious the item being promoted is the clothing on the female rather than perfume or other accessories. Coco Chanel is an icon known for empowering females through the use of fashion.

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Alana Sinclair's comment, May 6, 2013 7:17 AM
By using the previous knowledge you have obtained from reading the previous article, identify how this advertisement uses semiotics. (hint, use of binary oppositions, signified/signifer). From this, construct a table with three different columns: signifiers, details and siginified, filling in your previous observations.
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Semiotics for Beginners: Introduction

Semiotics for Beginners: Introduction | English | Scoop.it
This is part of a popular hypertext
guide to semiotics by Daniel Chandler at the University
of Wales, Aberystwyth.
Alana Sinclair's insight:

Semiotics has been simply defined as the 'study of signs'. (Morris in Chandler, 2002, p. 4). This website assists with further understanding the process of semiotics. It discusses the two theorists hypothesis' of what semiotics is and how it is relevant to media.


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Alana Sinclair's comment, April 30, 2013 2:34 AM
Read this website and take brief notes on each theorists hypothesis. From these notes, construct two paragraphs using one quote each paragraph.
Alana Sinclair's comment, May 3, 2013 10:32 PM
From reading this article, take notes about Saussare and Peirce's theories of semiotics and construct two seperate paragraphs using one quote.
Sarah Crowson's curator insight, August 30, 2015 6:04 PM

A comprehensive and clearly written guide to semiotics.