This is an advertisement of Chanel. It is obvious the item being promoted is the clothing on the female rather than perfume or other accessories. Coco Chanel is an icon known for empowering females through the use of fashion.
This is part of a popular hypertext guide to semiotics by Daniel Chandler at the University of Wales, Aberystwyth.
Alana Sinclair's insight:
Semiotics has been simply defined as the 'study of signs'. (Morris in Chandler, 2002, p. 4). This website assists with further understanding the process of semiotics. It discusses the two theorists hypothesis' of what semiotics is and how it is relevant to media.
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