English as a Lingua Franca ELF and Business Communication
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Storytelling Alone Won’t Advance Business Communications - Business 2 Community

Storytelling Alone Won’t Advance Business Communications - Business 2 Community | English as a Lingua Franca ELF and Business Communication | Scoop.it

#Marketing : Storytelling Alone Won’t Advance Business Communications http://t.co/a2pLkEoRJA


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Storytelling Techniques For Effective Business Communications » Favorites

Storytelling Techniques For Effective Business Communications » Favorites | English as a Lingua Franca ELF and Business Communication | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

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How to Make Your Blog Get Real Attention

How to Make Your Blog Get Real Attention | English as a Lingua Franca ELF and Business Communication | Scoop.it

Today, everyone can have a voice online. Here are tips for standing out from the crowd.

 


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Bovee & Thill's Online Business Communication Magazines's curator insight, January 24, 2013 10:51 AM

Free, user-friendly blogging software has turned the Web into a virtual soapbox.


But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about getting the word out there and actually being seen by people–and that means serving readers, not bombarding them with marketing material. . .


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Students Need to Learn These Nine Compositional Modes for Social Media -- 2014 Update

What's New in Teaching Business Communication? Students Need to Learn These Nine Compositional Modes for Social Media - Expert Speaker: Courtland Bovee Socia...

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Bovee & Thill's Online Business Communication Magazines's curator insight, January 7, 2014 6:34 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

Bovee & Thill's Online Business Communication Magazines's curator insight, January 7, 2014 10:25 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools. . .

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British Council Identifies Business English as Vital to International Business

British Council Identifies Business English as Vital to International Business | English as a Lingua Franca ELF and Business Communication | Scoop.it

When there are multiple languages in the workplace, issues like miscommunication can arise. Often, these issues can result in decreased productivity and collaboration as workers become frustrated trying to understand one another. According to a recent report from the British Council, Business English is a vital factor in bringing the international workforce together for successful interactions.


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Nicos Sifakis's curator insight, February 11, 2014 10:33 PM

Lack of Business English skills undermines global productivity. The British Council report can be found here: http://www.britishcouncil.org/culture-at-work-research_march_2013.pdf

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Storytelling Techniques For Effective Business Communications » storytelling techniques

Storytelling Techniques For Effective Business Communications » storytelling techniques | English as a Lingua Franca ELF and Business Communication | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

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6 hostage negotiation techniques that will get you what you want

6 hostage negotiation techniques that will get you what you want | English as a Lingua Franca ELF and Business Communication | Scoop.it
“ How does hostage negotiation get people to change their minds? Learn the six techniques FBI experts developed to influence and persuade anyone.”
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Adapting Persuasive Message Skills to Social Media


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Bovee & Thill's Online Business Communication Magazines's curator insight, January 7, 2014 6:30 PM

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication.

Bovee & Thill's Online Business Communication Magazines's curator insight, January 7, 2014 10:14 PM

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication: . . .

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World Englishes: Implications for International Communication and English Language Teaching.

Kirkpatrick, A. (2007). World Englishes: Implications for International Communication and English Language Teaching. Cambridge University Press. Further deta...

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