Or dans ce bar vous allez trouver, un peu caché, pas vraiment caché, mais discrètement suspendu, un portrait de Garibaldi. Le patron moustachu, si vous lui dites quelque chose de précis à propos de Garibaldi risque de vous ...
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Des mystères, du Vieux Nice aux villages perchés ; Sophia et les morts célèbres du pere-lachaise
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Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?" Via The Digital Rocking Chair Delete the scoop?
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Webdoc, webfiction, programme court, crossmedia, transmedia, ARG,… Vous cherchez à co-produire ou à diffuser votre programme cross- ou transmedia ? Venez rencontrer les acteurs du marché aux Cross Video Days, les 18-19 Juin à Paris ! Via Arnaud Hacquin Delete the scoop?
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Customers don’t want marketing drivel from businesses. They want engaging experiences. They want immersion into story. They want to feel things that only certain imagery can summon. In a world of information overload, they want enchantment. Via Gregg Morris, Binary Racoon Delete the scoop?
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Le Luna Blue Hotel, au Mexique, et l'agence de voyages en ligne Expedia, c'est un peu David contre Goliath. Sauf que le dénouement ici est moins heureux... Via Syl Mimizan Plage Location Delete the scoop?
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Hitchcock’s films to me are 100% psychological. I have always wanted to create interactive experiences on a par with the films he made...
Evalir 's insight:
Hitchcock, Marketing et Transmedia
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REFERENCEMENT: Pour faire suite à la mise en place d'un référentiel des disciplines de l'intelligence collective, veuillez trouver ci-joint quelques informations pour se référencer. Via Coach HEC - Philippe Olivier Clement 
Coach HEC - Philippe Olivier Clement's curator insight,
January 22, 12:10 PM
Nous proposons d'étendre la plage de consultation pour votre réfencement concernant les disciplines, pratiques, logiciels, méthodes, philosophies, recherches liées à la mobilisation de l'intelligence collective globale et collaborative.
Coach HEC - Philippe Olivier Clement's comment,
March 31, 1:55 AM
Le livre blanc va être lancé très bientôt.
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Dominique Reynié, politologue et directeur général de la Fondation pour l'innovation politique (Fondapol), revient... Delete the scoop?
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C'est un chiffre clé : 53 fois plus de chances d'apparaître sur la première page de résultats de recherche avec une vidéo qu'avec une page de texte ! Delete the scoop?
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Pour promouvoir leur destination touristique, ces acteurs français du tourisme ont su mobiliser créativité, compétences et moyens afin de proposer aux internautes des productions éditoriales multimédias de qualité. Via Pauline Wienders, miandra raharison Delete the scoop?
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« Les secrets de la Porte Fausse », dans le Vieux Nice, dévoilent un phénomène étonnant… qui arrive lorsque l’on franchit ce lieu insolite, cette porte qui descend dans les entrailles de... Delete the scoop?
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Plaidoyer passionnant de Michel Serres / Académie française, sur l'avenir de l'éduation... Vers l'apprentissage 2.0 Via BeerBergman, CECI Jean-François, Pascal Minguet, pbernardon 
Nadine Lacombe's comment,
October 20, 2011 12:46 PM
Je regrette de ne pouvoir accéder à l'article qui doit être très intéressant mais il me dit "page non trouvée" !!!
Jean-Philippe D'HALLUIN's comment,
February 29, 2012 6:57 AM
Super article ! Nous sommes effectivement à l'aube d'une mutation profonde !
Frédéric Kozlowski's comment,
November 6, 2012 4:43 AM
Je lis actuellement le dernier essai de M. SERRES "Petite poucette". Je vous le conseil et aussi cette conférence 2008 à l'inria : http://interstices.info/jcms/c_33030/les-nouvelles-technologies-revolution-culturelle-et-cognitive
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"Le marketing expérientiel fait parti des grandes tendances de l’etourisme institutionnel pour l’année 2013. (...) Le marketing expérientiel a pour objectif de faire vivre des expériences, porteuses de sens et d’émotions, aux consommateurs. Le but est qu’ils engagent une relation active avec les marques qu’ils côtoient au quotidien. Quelle place laisse-t-on aux consommateurs ? Quel rôle ? Quelles formes revêt ce marketing ?" Via Nicolas Graeff Delete the scoop?
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GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival. Via Karen Dietz 
Karen Dietz's curator insight,
May 1, 4:51 PM
GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center. That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!" I love it. These are great stories and because GE is attached to them, they reap the rewards. So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them. For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss. I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size. And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Denyse Drummond-Dunn's curator insight,
May 4, 4:40 AM
Storytelling and video combined into one powerful campaign. Now that's what I call inspiration! Delete the scoop?
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In the ninth part of Filmmaker‘s interview project with prominent figures from the world of transmedia, conducted through the MIT Open Documentary Lab, Lance Delete the scoop?
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Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ... Via The Digital Rocking Chair 
Henrik Safegaard - Cloneartist's curator insight,
March 5, 2:16 AM
Interesting - Click the headline for the full story. 
Joakim Baage, SPOON USA's curator insight,
March 5, 10:55 AM
The book business need this kind of thinking Delete the scoop?
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La cellule analyse de Digimind s'est penchée sur le retour de Florence Cassez en juxtaposant simplement des faits et des chiffres. Une enquête riche d'enseignements ! Delete the scoop?
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Notre produit de marketing et communication, Edgar (et ses acteurs professionnels), est actuellement disponible en partenariat pour des agence et entrepris Delete the scoop?
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Démocratisation de la science, Déontologie de la recherche, Tiers-secteur de la connaissance Via association concert urbain 
association concert urbain's curator insight,
January 22, 11:37 AM
3e Forum Mondial Sciences et Démocratie : en route pour Tunis…
Lancée en 2007 (notamment par la Fondation Sciences Citoyennes qui assure le secrétariat exécutif de cette initiative avec l’AFPD), le Forum Mondial Sciences et Démocratie poursuit sa route pour une 3e édition qui se déroulera du 23 au 25 mars 2013 à Tunis. Il se déroulera à la Faculté des Sciences Humaines et Sociales de Tunis et vous êtes invités à participer et/ou proposer des activités. Delete the scoop?
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Toute la compréhension du storytelling, méthode et applications. Un classique pour tous. Via Evalir 
Evalir 's curator insight,
December 20, 2012 5:31 PM
Bonne nouvelle : Storytelling, le guide, est vendu à Noel au même prix que d'habitude ! Delete the scoop?
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- Créateur de votre visibilité sur Internet... Delete the scoop?
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Entre explosion de la demande, démultiplication des canaux et nouveaux entrants Malgré la crise qui affecte le secteur de la communication, le film... Delete the scoop?
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[Livre] Storytelling et contenu de marque, de Jeanne Bordeau http://t.co/MhdYatgA... Delete the scoop?
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