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Engaging Storytelling
Engagement through storytelling
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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Engaging Storytelling | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz
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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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14 tools for visual storytelling

14 tools for visual storytelling | Engaging Storytelling | Scoop.it

A list of just 14 tools that journalists might find useful to tell stories in visual ways.


Via EBUZZ, Rudolf Kabutz, Karen Dietz
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streetsmartprof's comment, January 17, 2013 8:10 AM
Some day I would love to hear some stories of your past life as a journalist and how you moved from structure to the flow of story. What I like the most of a good news article, (written by a decent journallist), is the lead. In the B2B world, "having a point" is missed far too often and replaced with fluff words, such as state of the art. In this way, even though both news and B2B content march to a different drummer, as Simon Sinek points out, start with why, the rest will follow. Yet I also firmly belief a good story needs to follow the right flow to connect with and move the listener. On re-invent, no fear, we violently agree, it is a metaphor us engineers use all the time. To re-invent implies we are using things of the past, such as a wheel...
streetsmartprof's comment, January 17, 2013 8:12 AM
Small clarification, on start with why, I do not mean the story starts this way. As Simon points out, the why is in all things one does and helps us build what it is we are trying to achieve.
Karen Dietz's comment, January 17, 2013 4:39 PM
Hi John/Ken -- I love these comments! I was able to move from structure to story flow by taking oral storytelling classes with some of the top folks in the story performance arena. I could myself very lucky to have had those experiences and encourage everyone I can to take some oral storytelling classes. And creating writing classes along the way sure helped too! As you say, lead-ins are so important and so many folks I coach/train struggle with how to open a story. I think my training as a journalist definitely helped there. I totally agree with your points about fluff and starting out with why, and flow. LOL on the re-invent! Great minds think alike :)