Facebook users tend to consume content rather than create it. The chart below from GlobalWebIndex also supports the idea that people aren’t on the platform to share their own original content or details of their personal lives as much as they are to network or to stay up to date with what’s going on.
So how do women, specifically, interact with brands online?
Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating the views of more than 11,000 female internet users aged 18 and up, the Influenster survey uncovered some interesting findings, particularly in relation to how women shop and interact with brands online.
As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.
When you apply this formula to your 1500-word post, the answer comes out as 420 words.
If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.
But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...
France is one step closer to becoming the first country to set a curfew for email, after a bill banning companies with 50 or more employees from sending emails after work hours recently passed the French lower parliament.
The bill’s next destination is the French Senate, and if passed, it will be sent back to the National Assembly to become law. It would require businesses to define the work hours in which email can or cannot be sent, and is intended to reduce workplace stress.
Studies point to email as a major headache for consumers, with reports correlating checking email with negative health consequences....
Despite these recommendation, which I follow pretty closely with my clients, Buffer ups the ante on some social networks — most notably Twitter, where they post 15 times a day. Even Buffer agrees that sharing more than 1X per hour is going to cost you big time.
Buffer isn’t the only one to recommend how often you should post on social media. Recommendations run the gambit, with some recommending fewer and some recommending more posts/ day.
I would like to point out 2 things about how often to post on social media.
- Be consistent — once you’ve determined how often to post, keep your queue full so you’re consistently sharing content on schedule.
- Don’t fall behind in blog posts, especially. Posting 2X per week is optimal, posting infrequently or inconsistently can damage your SEO and reduce ROI from your website.
My recommendation is to experiment with different sharing schedules to see where engagement begins to drop off....
Sharing online photos of your children via social media must be done responsibly by avoiding tasteless or embarrassing content. Allowing your children to create their own social identity is the key to building a trusting relationship.
Want to know what the to-do list of a successful social media manager looks like? Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks.
Via Rami Kantari
Despite concerns from users about the rising 'Facebook-ification' of LinkedIn, contributor John Nemo says that getting more personal on the platform (with a few important caveats) can be great for business.
I use “If This Then That” to schedule my top trusted blogger content. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream.
3) Sprout Social
Sprout Social is my social dashboard homie; I’ve been using it professionally for more than four years.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.