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Engaging Sales Conversations
Sharing knowledge and stories to start sales conversations
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9 Reasons to Pick Up the Phone

There is too much anti-phone sentiment in the world of social media. Social selling is good. But the telephone is better. Here are nine reasons you need to pick up the telephone today.
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5 tips to keep customers engaged with your email marketing

Brands are constantly looking for ways to better engage with consumers, but it may come as a surprise to learn that we already know a great tool for continuing conversations – email.
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5 Ways to Guarantee a Bunch of Email Unsubscribes

5 Ways to Guarantee a Bunch of Email Unsubscribes | Engaging Sales Conversations | Scoop.it
Growing email subscribers isn't easy. Avoid losing them by steering clear of these five pitfalls.
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B2B Marketing Is More Than Leads

B2B Marketing Is More Than Leads | Engaging Sales Conversations | Scoop.it

As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes we’re facing are long overdue, and I believe that ultimately they will help B2B marketers catapult the marketing function to a more strategic, less product-focused business imperative.

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Can win-back email campaigns help reactivate lapsed customers?

Can win-back email campaigns help reactivate lapsed customers? | Engaging Sales Conversations | Scoop.it
‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report.
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Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out. | Engaging Sales Conversations | Scoop.it
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
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The Power of Visual Communication

The Power of Visual Communication | Engaging Sales Conversations | Scoop.it

The saying “a picture is worth a thousand words” may never have been as true as it is now. As we have dived into the age of social media and our attention span is getting shorter and shorter.

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B2B Lead Conversion Optimization Tips for the New Year

B2B Lead Conversion Optimization Tips for the New Year | Engaging Sales Conversations | Scoop.it
As 2014 creeps in, marketers brace themselves for possibly the most challenging year of the decade so far: the intimidating expansion of technology is expected to rise even higher, new marketing strategies are becoming more popular, and buyer behavior has never been so revolutionized in years.
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7 Ways That B2B Companies Underestimate Content Marketing

7 Ways That B2B Companies Underestimate Content Marketing | Engaging Sales Conversations | Scoop.it
More and more, B2B companies are embracing content marketing strategies. But are they leveraging them to their full potential?

Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, April 27, 2014 9:04 PM

Great tips and so true that "content must drive all of your online marketing strategy'...

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CRM Expert Paul Greenberg Defines Customer Engagement [Interview]

CRM Expert Paul Greenberg Defines Customer Engagement [Interview] | Engaging Sales Conversations | Scoop.it
What does customer engagement really mean? And how should businesses think about it today? Learn three steps to success from CRM expert Paul Greenberg.
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Four innovations that will shape the future of email marketing

Four innovations that will shape the future of email marketing | Engaging Sales Conversations | Scoop.it
Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.
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Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid

Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid | Engaging Sales Conversations | Scoop.it
Planning is easier than doing. However, if you want to succeed with Inbound Marketing, it's time to stop planning and start doing! Here are four pitfalls to avoid analysis paralysis!
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Secrets to a successful content marketing strategy - ICEF Monitor - Market intelligence for international student recruitment

Secrets to a successful content marketing strategy - ICEF Monitor - Market intelligence for international student recruitment | Engaging Sales Conversations | Scoop.it

The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.

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45 words to avoid in your email marketing subject lines

45 words to avoid in your email marketing subject lines | Engaging Sales Conversations | Scoop.it

 There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive.  

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Email is not dead. Here are five reasons it's alive and well

Email is not dead. Here are five reasons it's alive and well | Engaging Sales Conversations | Scoop.it
Email and SEO must feel quite victimised within the marketing world, as people are always proclaiming them to be deceased.
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10 Ways to Optimize Your Emails for Better Engagement [Infographic]

10 Ways to Optimize Your Emails for Better Engagement [Infographic] | Engaging Sales Conversations | Scoop.it
Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data.
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The ultimate guide for a successful campaign

The ultimate guide for a successful campaign | Engaging Sales Conversations | Scoop.it
The release of a campaign is for marketers the pinnacle of months of hard work. But don’t be fooled, it is not the end of the story.
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Simple steps for measuring email campaign effectiveness

Simple steps for measuring email campaign effectiveness | Engaging Sales Conversations | Scoop.it
As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness.
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Small businesses: is it really worth being social?

Small businesses: is it really worth being social? | Engaging Sales Conversations | Scoop.it
Last week I managed to catch myself watching Digby Jones: The New Troubleshooter on BBC2 for the second time in the series.
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The last few inches of marketing is about relationship building

The last few inches of marketing is about relationship building | Engaging Sales Conversations | Scoop.it
A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.
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It's Time for B2B Companies to Update their Twitter Profiles | Social Media B2B

It's Time for B2B Companies to Update their Twitter Profiles | Social Media B2B | Engaging Sales Conversations | Scoop.it
Twitter has rolled out new profile pages and some B2B companies have created large header photos on theirs. Here's what you need to know about creating yours.
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Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Engaging Sales Conversations | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | Engaging Sales Conversations | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.

 

Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

Ask yourself: Who is your audience? What do they want or need?We’re all holding out for a hero (or heroine)Thrill us with plot or “action”ClimaxResolutionCreditsArt is never finished, only abandoned


Via Kim Zinke (aka Gimli Goose), massimo facchinetti
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Content marketing ideas: five key tools and one killer tip

Content marketing ideas: five key tools and one killer tip | Engaging Sales Conversations | Scoop.it
Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.
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