As gaming spreads to mobile devices and Facebook, adult women are elbowing their way into a preserve once claimed by teenage boys, prompting the industry - worth $1.7-billion in Canada alone - to start thinking outside the testosterone-fuelled Xbox.
In this installment of his long-running column, the design consultant questions the founder and CEO of a new developer just how she hopes to transform the industry by creating full-price retail titles aimed at a female audience.
Of all the various schemes to encourage more young women to pursue careers in STEM fields, a new six-week online mentoring program that aims to connect young women with female mentors already established in STEM fields seems especially promising.
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