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Che cos’è l’engagement? - pierotaglia

Che cos’è l’engagement? - pierotaglia | Engagement metrics | Scoop.it
Durante il SMX Milano ho fatto un breve intervento su che cos’è l’engagement, uno dei termini più misteriosi ed utilizzati da chi si occupa di Social Media. È anche uno dei termini più discussi (quasi al pari di Influencer) perché la sua definizione è sfuggevole, ma è veramente così? E come si misura? La definizione …
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61 Social Media Metrics, Defined

61 Social Media Metrics, Defined | Engagement metrics | Scoop.it
A look at a variety of social media metrics you might choose to focus on, with a brief explanation of each, why it matters, and how to measure it.
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What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook : Computational Culture

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Thx @Emanuela Zaccone

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Il Social Reach organico e la regola del 90-9-1 – MarketingArena

Il Social Reach organico e la regola del 90-9-1 – MarketingArena | Engagement metrics | Scoop.it
Perché il 99% dei social post organici non ottiene praticamente alcun tipo di engagement? Scopriamolo analizzando uno studio sul tema
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Vanity Metrics vs. Actionable Metrics – Guest Post by Eric Ries | The Blog of Author Tim Ferriss

Vanity Metrics vs. Actionable Metrics – Guest Post by Eric Ries | The Blog of Author Tim Ferriss | Engagement metrics | Scoop.it
Vanity metrics: good for feeling awesome, bad for action. (photo source: UK Guardian) This is a guest post by serial entrepreneur Eric Ries. He was most recently co-founder and CTO of IMVU, which has more than 20 million registered users and generates $1,000,000+ in revenue per month.
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Confessions of a social media strategist - Digiday

Confessions of a social media strategist - Digiday | Engagement metrics | Scoop.it
Egregious social media strategies and executions are wasting money, deteriorating the value of brands, and have me sweating over greasy noodles.
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thx to @mafe

The underlying issue is that social departments place too much value on engagement. Those “likes,” “comments,” “shares,” “re-tweets” and “pins” are the metrics that social content creators use to 1) judge success and 2) dictate what future content looks like. Here

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Analytics Tip #26: Every Critical Metric Should Have A BFF!

Analytics Tip #26: Every Critical Metric Should Have A BFF! | Engagement metrics | Scoop.it
Ten specific metrics that provide insightful context for your critical digital metrics. Incentivize optimal behavior and improve business performance!
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se vuoi una golden metric affiancale una golden metric di controllo

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Community Management: The 90-9-1 Rule is Dead - The Social Media Monthly

Community Management: The 90-9-1 Rule is Dead - The Social Media Monthly | Engagement metrics | Scoop.it
Community Management: The 90-9-1 Rule is Dead By Sam Fiorella We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are: -1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader -9 who are somewhat active, engaging …
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A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How - Business 2 Community

A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How - Business 2 Community | Engagement metrics | Scoop.it
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Subscriber Engagement Over Time | MailChimp Email Marketing Blog

Subscriber Engagement Over Time | MailChimp Email Marketing Blog | Engagement metrics | Scoop.it
As a data scientist at MailChimp, I get to dive into some pretty hefty datasets to search for patterns and learn more about our customers. Most recently, we set
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Enterprise 2.0 pilot si o no?

Enterprise 2.0 pilot si o no? | Engagement metrics | Scoop.it
Sicuramente qualcuno di voi avrà già letto l'interessante post Drop the Pilot in cui Andrew McAfee, padre fondatore dell'Enterprise 2.0, muove pesanti critiche all'approccio di lancio dei progetti finora promosso da buona parte degli...
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How to Drive Engagement into Your Twitter Marketing? - Business 2 Community

How to Drive Engagement into Your Twitter Marketing? - Business 2 Community | Engagement metrics | Scoop.it
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Social Media Marketing: i numeri che contano

Social Media Marketing: i numeri che contano | Engagement metrics | Scoop.it
Bastano il numero di fan o follower per decretare il successo nei Social? No, ci servono delle metriche e, soprattutto, dei KPI "seri"!
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The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware

The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware | Engagement metrics | Scoop.it
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Tutti i pericoli delle metriche della vanità – MarketingArena

Tutti i pericoli delle metriche della vanità – MarketingArena | Engagement metrics | Scoop.it
Un ragionamento sul tema spinoso e affascinante delle metriche della vanità, uno dei più grandi pericoli per i marketing analyst
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Come misurare l’engagement di Facebook

Come misurare l’engagement di Facebook | Engagement metrics | Scoop.it
All’interno del variegato panorama dei social network, Facebook è senza dubbio quello che evidenzia la rapidità di sviluppo e di cambiamento maggiore; per contro non si assiste alla stessa din
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Better Measurement, Metrics Needed for Engagement

Better Measurement, Metrics Needed for Engagement | Engagement metrics | Scoop.it
Nearly nine in 10 marketers say that engagement is a priority, yet just 45.8% are actively managing this. A lack of measurement and metrics is one of the main reasons marketers aren’t increasing online engagement efforts.
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets | Engagement metrics | Scoop.it
An understanding of these 7 standard web analytics definitions is the key to success: Objectives, Goals, Metrics, Key Performance Indicators, Targets, Dimensions, Segments.
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Social Media Engagement | Social Media Today

Social Media Engagement | Social Media Today | Engagement metrics | Scoop.it
We’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media- and Content-Creators. Social media, including Pinterest and YouTube, is becoming more and more celebrity-, brand-, agency-, and studio-driven.
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engagement dei silenti

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Looking to the future of community engagement | Media news

Looking to the future of community engagement | Media news | Engagement metrics | Scoop.it
Community engagement experts consider opportunities now and in the future for journalists to enhance their interactions with online communities
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via: Mafe De Baggis

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Un modello di analisi per il Social Media ROI [mini ebook]

Un modello di analisi per il Social Media ROI [mini ebook] | Engagement metrics | Scoop.it
Qui si parla di Un modello di analisi per il Social Media ROI [mini ebook] oltre che di Social Web, Comunicazione e Business.
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Via Paolo Ratto

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Intervista a Nathan Jurgenson: previsioni e idee sui social media per il 2014

Intervista a Nathan Jurgenson: previsioni e idee sui social media per il 2014 | Engagement metrics | Scoop.it
Nathan Jurgenson, sociologo, ricercatore e anche fotografo è uno degli osservatori più brillanti dell'evoluzione dei social media, dell'uso che ne facciamo, di cosa diventeranno. Sul suo sito trovate il profilo...
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Le 5 metriche più importanti per migliorare le performance della propria azienda su Facebook

Le 5 metriche più importanti per migliorare le performance della propria azienda su Facebook | Engagement metrics | Scoop.it
Facebook con i suoi 23 milioni di italiani attivi al mese, di cui 15 milioni giornalieri, è diventato il luogo della rete nel quale le aziende non possono non
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Social media strategy per i musei

Social media strategy per i musei | Engagement metrics | Scoop.it
I social media, quando sono utilizzati per scopi diversi dal semplice “divertirsi con le foto degli amici su Facebook”, richiedono un’attenta pianificazione strategica, in tutto e per tutto simile a quando si progetta un’azione di marketing, per...
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