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Analytics Tip #26: Every Critical Metric Should Have A BFF!

Analytics Tip #26: Every Critical Metric Should Have A BFF! | Engagement metrics | Scoop.it
Ten specific metrics that provide insightful context for your critical digital metrics. Incentivize optimal behavior and improve business performance!
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se vuoi una golden metric affiancale una golden metric di controllo

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Che cos’è l’engagement? - pierotaglia

Che cos’è l’engagement? - pierotaglia | Engagement metrics | Scoop.it
Durante il SMX Milano ho fatto un breve intervento su che cos’è l’engagement, uno dei termini più misteriosi ed utilizzati da chi si occupa di Social Media. È anche uno dei termini più discussi (quasi al pari di Influencer) perché la sua definizione è sfuggevole, ma è veramente così? E come si misura? La definizione …
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets | Engagement metrics | Scoop.it
An understanding of these 7 standard web analytics definitions is the key to success: Objectives, Goals, Metrics, Key Performance Indicators, Targets, Dimensions, Segments.
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Community Management: The 90-9-1 Rule is Dead - The Social Media Monthly

Community Management: The 90-9-1 Rule is Dead - The Social Media Monthly | Engagement metrics | Scoop.it
Community Management: The 90-9-1 Rule is Dead By Sam Fiorella We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are: -1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader -9 who are somewhat active, engaging …
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Digital engagement

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A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How - Business 2 Community

A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How - Business 2 Community | Engagement metrics | Scoop.it
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Subscriber Engagement Over Time | MailChimp Email Marketing Blog

Subscriber Engagement Over Time | MailChimp Email Marketing Blog | Engagement metrics | Scoop.it
As a data scientist at MailChimp, I get to dive into some pretty hefty datasets to search for patterns and learn more about our customers. Most recently, we set
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Enterprise 2.0 pilot si o no?

Enterprise 2.0 pilot si o no? | Engagement metrics | Scoop.it
Sicuramente qualcuno di voi avrà già letto l'interessante post Drop the Pilot in cui Andrew McAfee, padre fondatore dell'Enterprise 2.0, muove pesanti critiche all'approccio di lancio dei progetti finora promosso da buona parte degli...
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How to Drive Engagement into Your Twitter Marketing? - Business 2 Community

How to Drive Engagement into Your Twitter Marketing? - Business 2 Community | Engagement metrics | Scoop.it
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The truth about engagement (page 3 of 5) - iMediaConnection.com

The truth about engagement (page 3 of 5) - iMediaConnection.com | Engagement metrics | Scoop.it
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Logic+Emotion: Digital Embassies: A Blueprint For Community Engagement

Logic+Emotion: Digital Embassies: A Blueprint For Community Engagement | Engagement metrics | Scoop.it
View more presentations from Edelman Digital. Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media.
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Vasta raccolta di indicatori KPI per social, sito, blog e newsletter

Vasta raccolta di indicatori KPI per social, sito, blog e newsletter | Engagement metrics | Scoop.it
In questo articolo ho racchiuso una lunga lista di indicatori KPI per il tuo blog, sito e social network. Scopri se hai raggiunti i tuoi obiettivi.
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User Engagement: A Video Monetization Gold Mine | Social2b

User Engagement: A Video Monetization Gold Mine | Social2b | Engagement metrics | Scoop.it
As video monetization grows due to increased mobile viewership, viewer engagement enhances user experience and optimizes the effect of this form of advertising.
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Better Measurement, Metrics Needed for Engagement

Better Measurement, Metrics Needed for Engagement | Engagement metrics | Scoop.it
Nearly nine in 10 marketers say that engagement is a priority, yet just 45.8% are actively managing this. A lack of measurement and metrics is one of the main reasons marketers aren’t increasing online engagement efforts.
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Confessions of a social media strategist - Digiday

Confessions of a social media strategist - Digiday | Engagement metrics | Scoop.it
Egregious social media strategies and executions are wasting money, deteriorating the value of brands, and have me sweating over greasy noodles.
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thx to @mafe

The underlying issue is that social departments place too much value on engagement. Those “likes,” “comments,” “shares,” “re-tweets” and “pins” are the metrics that social content creators use to 1) judge success and 2) dictate what future content looks like. Here

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Social Media Engagement | Social Media Today

Social Media Engagement | Social Media Today | Engagement metrics | Scoop.it
We’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media- and Content-Creators. Social media, including Pinterest and YouTube, is becoming more and more celebrity-, brand-, agency-, and studio-driven.
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engagement dei silenti

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Looking to the future of community engagement | Media news

Looking to the future of community engagement | Media news | Engagement metrics | Scoop.it
Community engagement experts consider opportunities now and in the future for journalists to enhance their interactions with online communities
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via: Mafe De Baggis

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Un modello di analisi per il Social Media ROI [mini ebook]

Un modello di analisi per il Social Media ROI [mini ebook] | Engagement metrics | Scoop.it
Qui si parla di Un modello di analisi per il Social Media ROI [mini ebook] oltre che di Social Web, Comunicazione e Business.
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Via Paolo Ratto

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Intervista a Nathan Jurgenson: previsioni e idee sui social media per il 2014

Intervista a Nathan Jurgenson: previsioni e idee sui social media per il 2014 | Engagement metrics | Scoop.it
Nathan Jurgenson, sociologo, ricercatore e anche fotografo è uno degli osservatori più brillanti dell'evoluzione dei social media, dell'uso che ne facciamo, di cosa diventeranno. Sul suo sito trovate il profilo...
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Le 5 metriche più importanti per migliorare le performance della propria azienda su Facebook

Le 5 metriche più importanti per migliorare le performance della propria azienda su Facebook | Engagement metrics | Scoop.it
Facebook con i suoi 23 milioni di italiani attivi al mese, di cui 15 milioni giornalieri, è diventato il luogo della rete nel quale le aziende non possono non
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Social media strategy per i musei

Social media strategy per i musei | Engagement metrics | Scoop.it
I social media, quando sono utilizzati per scopi diversi dal semplice “divertirsi con le foto degli amici su Facebook”, richiedono un’attenta pianificazione strategica, in tutto e per tutto simile a quando si progetta un’azione di marketing, per...
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Facebook Metrics Update - Business 2 Community

Facebook Metrics Update - Business 2 Community | Engagement metrics | Scoop.it
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Che cos’è l’engagement, come si misura e come crearlo

Che cos’è l’engagement, come si misura e come crearlo | Engagement metrics | Scoop.it
Sin dai tempi dell’antica Roma, l’obiettivo principale (sbagliato!) se non unico di una fan page era, anzi è purtroppo quello di aggiungere più fan possibili utilizzando tutti i trucchi malefici
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Social Media marketing: un template per sviluppare la tua strategia.

Social Media marketing: un template per sviluppare la tua strategia. | Engagement metrics | Scoop.it
Per sviluppare una strategia di social media marketing è importante definire uno schema che ti aiuti a costruire, pianificare e spiegare (ai tuoi capi o collaboratori) l’approccio scelto.
Ho trovato...
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12 Top Community Managers Share Their Tips for Better Engagement

12 Top Community Managers Share Their Tips for Better Engagement | Engagement metrics | Scoop.it
Learn from 13 great community managers how to promote quality interaction with your fans and customers on social media.
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