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Rescooped by José Antonio Bravo from SOCIAL MEDIA, what we think about!
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101 Tweet-Tastic Tools for 2013

101 Tweet-Tastic Tools for 2013 | En el Medio (Social) | Scoop.it

As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools.

 

I’ve written several blog posts on Socialable about some of my favorite and most used Twitter tools but I thought it would be a good idea to create a series of 101 of the top social media and blogging tools.  So here is the first in the series – and it made sense to start with Twitter seeing as it’s my social media “weapon of choice” and generates over 50% of the traffic to Socialable.


Via Cendrine Marrouat - SocialMediaSlant.com, Martin Gysler
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CmmIN Glocal Communication's curator insight, February 4, 2013 4:16 AM

101 herramientas para Tuitear: un buen repaso de casi todas las aplicaciones útiles que hay por ahí.... y a todas estas, ¿qué herramienta le echas en falta al twitter?

Eduardo Area Sacristan's curator insight, March 14, 2013 11:40 AM

Por mucho que me encanta Twitter, tengo que admitir que no he visto ese familiar azul en la página principal de Twitter en un buen rato. ¿Por qué? ya que si bien Twitter es increíble, sólo lo puedo aprovechar plenamente mediante el uso de una gama de herramientas de Twitter.

He escrito varias entradas de blog en Socialable sobre algunas de mis herramientas favoritas de Twitter y más he utilizado, pero pensé que sería una buena idea crear una serie de 101 de los principales medios de comunicación sociales y las herramientas de blogging. Así que aquí está el primero de la serie - y tenía sentido empezar con Twitter ya que es mi medios de comunicación social como "arma de elección" y genera más del 50% del tráfico de Socialable.

Luis A. Trujillo Paz's curator insight, March 15, 2013 6:18 PM

Just great super resumen de herramientas de #Twitter

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La Tesorería de la Seguridad Social abre su ventanilla en Twitter

La Tesorería de la Seguridad Social abre su ventanilla en Twitter | En el Medio (Social) | Scoop.it
La cuenta se ha puesto en marcha antes de la obligatoriedad para las empresas de recibir los actos administrativos de gestión recaudatoria por vía telemática

Via CmmIN Glocal Communication
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CmmIN Glocal Communication's curator insight, January 10, 2013 3:15 AM

Con su presencia en la red social Twitter, la Tesorería General de la Seguridad Social persigue el objetivo de mejorar la comunicación con el ciudadano, logrando un 'feedback' que redunde en una mejora de la calidad de los servicios....... ¿Quién se anima a seguirles? ¿Y a enviarles mensajes directos? ¿Y a clasificarlos en la lista de..... eso mismo, ¿en qué lista les clasificarías?

 
Rescooped by José Antonio Bravo from GooglePlus Expertise
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7 principles learned from Enchantment by Guy Kawasaki (for Google+)

7 principles learned from Enchantment by Guy Kawasaki (for Google+) | En el Medio (Social) | Scoop.it
Enchantment is "The Art of Changing Hearts, Minds, and Actions". Here's how to apply some of these principles to your relationships on Google+

Via Jaana Nyström
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Una docena de herramientas para crear e-books y libros interactivos

Una docena de herramientas para crear e-books y libros interactivos | En el Medio (Social) | Scoop.it

Probablemente el auge actual de los tablets y otros dispositivos de lectura móviles como los e-readers y el imparable crecimiento en su uso, hará de formatos electrónicos como los e-books y libros interactivos un vehículo fundamental para la comunicación y el aprendizaje en un futuro muy cercano. El componente lúdico que aportan formatos como el libro interactivo, es un valor añadido para la estimulación de los más jóvenes, ya sea en forma de cuentos, libros de lectura o escolares, etc…


Via evangelina chavez, ProfeRed, Jairo Acosta Solano, Alfredo Calderon, ximoberna
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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | En el Medio (Social) | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?

 

Do NOT publicize your DATE or PLACE of BIRTH friends.

 

Just because it is easy to share information doesn't mean you should.  If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~  Deb

 

Excepted from the article & infographic:

 

It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.

 

This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.


Via Deb Nystrom, REVELN, infosourcer, Marita Roebkes http://xeeme.com/MaritaR
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How Social Media Proves Effective Growth for Small Business

How Social Media Proves Effective Growth for Small Business | En el Medio (Social) | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.


Via Martin Gysler, Ivo Nový, Stan Smith
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Rescooped by José Antonio Bravo from Habilidades de marketing estratégico, tendencias y mercados
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7 claves para desarrollar un buen plan de comunicación para pymes

7 claves para desarrollar un buen plan de comunicación para pymes | En el Medio (Social) | Scoop.it
Siete preguntas que cualquier responsable de una empresa u organización, independientemente del tamaño de la misma, debe responderse antes de lanzarse a implantar un plan de comunicación...

Via Habilidades directivas.org
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Rescooped by José Antonio Bravo from Online-Communities
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Best Tools To Measure And Improve Your Social Influence… And Klout

Best Tools To Measure And Improve Your Social Influence… And Klout | En el Medio (Social) | Scoop.it

The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?

M easure its influence on social networks is not easy.

Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.

OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.

Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.

Andrew Grill, Kred CEO considers more important what happens after we get to that level.

He gives some tips to boost your online influence via social media:

Firstly, find out where you are an influencer [which area of expertise] and then focus on that area. Social media, for example, is too wide. Define and contact your advocates, those followers that you [or your brand] influence the most and use them to get more awareness. Develop an Influence Action Plan

 

What follows are the steps to develop a successful action plan according to Brian Solis :

Track performances against current benchmarks that capture existing sentiments, behaviours and awareness. Define who your target audience is. Develop the strategy. You’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media outreach. Launch the outreach campaign, remembering that key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor all that you do every day and modify the strategy when needed.

8 alternatives to Klout

Klout is the most used tool… And also the most criticized. It’s very common that we all want to get the highest level, and nobody wants to see the score going down, especially when we think it should be going up.

It is a very social tool. You can socialise with your contacts and there’s also the possibility to share your score on social networks. You are also allowed to know what Klout style are your contacts, know who are your influencers and the ones you influence the most.

However, the algorithm they use to calculate the rate is totally unknown.

There’s no transparency and  is mainly focused on two social networks; Twitter and most of all, Facebook.

Social With It shows you other 8 similar tools - TwitterGrader, TweetLevel, TweetReach, PROskore, Kred, PerrIndex, and Twitalyser Traakr - visually comparing the principal data amongst them. All OSI tools are organized according to three concepts: reach, relevance and resonance [triple R]

 

Do you want to know some other details on these and other tools?

Check this amazing study by Brian Solis and Altimeter.

 

By Gema Molina Garcia. http://bit.ly/NRQKqQ

Source. http://bit.ly/NRQY1t


Via maxOz
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The Future Of News: New Startups Like NewsCred, NewsLook And Upworthy Are Succeeding At Syndication

The Future Of News: New Startups Like NewsCred, NewsLook And Upworthy Are Succeeding At Syndication | En el Medio (Social) | Scoop.it

Excerpted from article by Ken Doctor and published on Nieman Journalism Lab:

"In the endless world of digital content, there must be a big business in gathering together some of the world’s best, creating a marketplace, and selling stream upon stream.

 

Producers of content want to see the content they produced used and reused, over and over again, helping offset the high cost of news creation.

So let’s look at the newsonomics of Syndication 3.0:

 

- NewsCred:

This is syndication meets marketing services: As news companies both produce content and try to act as regional ad agencies, the synergies between the two are becoming more evident.
Timing is everything: We’ve seen a maturation in curation technologies, as metatagging gets easier and cheaper, allowing niched feeds.

 

- NewsLook:

It positions itself as a technology and curation company, adding value to a mass of content.

Think niche. Think video. Both have audiences that may be paying ones; video ad rates are still holding up far better than text.

 

- Upworthy:

Founder Eli Pariser defines its would-be audience: “At best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant. That’s what you can expect here: No empty calories. No pageview-juking slideshows. No right-column sleaze. Just a steady stream of the most irresistibly shareable stuff you can click on without feeling bad about yourself afterwards.”

 

Other startups are mentioned in this article: 

- California Watch;

- The AllMedia Platform;

- Deseret News Service;

- Ok.com; 

 

Each startup has a detailed introduction about itself. Read full, long and interesting article here:

http://www.niemanlab.org/2012/08/the-newsonomics-of-syndication-3-0-from-newscred-and-newslook-to-ok-com-and-upworthy/

 


Via Giuseppe Mauriello
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Your Blog Post Promotion Checklist - An Infographic from @DivvyHQ

Your Blog Post Promotion Checklist - An Infographic from @DivvyHQ | En el Medio (Social) | Scoop.it
Content repurposing can be a great way to work smarter, not harder. See the results of our repackaging of a blog post into an infographic.
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5 redes sociales para posicionar su empresa en la primera página ...

5 redes sociales para posicionar su empresa en la primera página ... | En el Medio (Social) | Scoop.it
Posicionar su empresa en la primera página de Google puede resultar un verdadero rompecabezas. Pueden existir muchas barreras de entrada para estar en los.
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Burst, una forma sencilla de sincronizar y compartir fotos y vídeos desde la nube de forma privada

Burst, una forma sencilla de sincronizar y compartir fotos y vídeos desde la nube de forma privada | En el Medio (Social) | Scoop.it
Burst es un servicio basado en la nube pensado para compartir fotos o vídeos (momentos, como les llama la plataforma) de forma privada y segura. Es d...
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Rescooped by José Antonio Bravo from Economía y empresa
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Google Analytics llega a los móviles Android en forma de aplicación

Google Analytics llega a los móviles Android en forma de aplicación | En el Medio (Social) | Scoop.it

Los responsables web podrán controlar los datos de visitas e interacciones en sus web a través de esta aplicación, que también cuenta con alertas personalizables...

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Cómo usar Foursquare para Promocionar su Empresa y LLegar a un Público Nuevo

Cómo usar Foursquare para Promocionar su Empresa y LLegar a un Público Nuevo | En el Medio (Social) | Scoop.it

Cuando pensamos en los medios de comunicación social y las empresas, las primeras cosas que vienen a la mente son Facebook y Twitter. Sin embargo, hay una aplicación móvil que tiende a ser pasada por alto por las empresas: Foursquare. Es cierto que no tiene los mismos números que los gustos de Facebook y Twitter para presumir, pero lo que sí tiene es un público especializado que ha realizado más de tres mil millones de check-ins.

Sin importar si es un comerciante o no, cualquier empresa puede utilizar Foursquare y de conseguirse la configuración es fácil. Lo único que necesita es que participe.


Via Eduardo Area Sacristan
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CmmIN Glocal Communication's curator insight, January 14, 2013 2:46 AM

...con más de 25 millones y un millón de lugares de negocios para el check-in, hay un gran potencial para hacer el trabajo de Foursquare...

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Comprendiendo las Redes Sociales con la Analogía del Cuerpo Humano |

Comprendiendo las Redes Sociales con la Analogía del Cuerpo Humano | | En el Medio (Social) | Scoop.it
El mundo de las Redes Sociales es muy dinámico, nacen y mueren todos los días, y cada una busca ofrecernos algo único. Hoy les comparto una simple analogía que cree y que nos permite entender a las redes sociales desde una perspectiva de general.

Via Sonia C. Alonso
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Rescooped by José Antonio Bravo from Welcome MOOC
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StudyRoom - a learning community

StudyRoom - a learning community | En el Medio (Social) | Scoop.it
StudyRoom - Learn Together. The new community for online classes from Coursera, edX and Udacity.

Via Ana Cristina Pratas, Pepe Crespo
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Rescooped by José Antonio Bravo from Information Technology & Social Media News
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The #Engagement #Marketing Cycle

The #Engagement #Marketing Cycle | En el Medio (Social) | Scoop.it

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

 

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

 

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.

 

Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37

Source. http://bit.ly/PW02RY


Via maxOz, John van den Brink, Gladys Pintado, Jesus Alvarez desde www.sercompetitivos.com , Jesús Hernández
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Susan Kay Daniels's curator insight, January 5, 2014 7:50 PM

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Rescooped by José Antonio Bravo from Social Media Education for Business - Society3 Academy #S3Academy
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LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For

LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For | En el Medio (Social) | Scoop.it

LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that's a direct slap in the face of Facebook:

 

Free "featured updates" that persist atop company news feeds for up to 48 hours. Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.

 

Thus LinkedIn is now offering for free what Facebook wants money for.

 

At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook's new Timeline format.

 


Via Anita Windisman, Gerrit Bes, Themelis Cuiper, Marita Roebkes http://xeeme.com/MaritaR
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5 Better Ways to Network on Twitter and LinkedIn

5 Better Ways to Network on Twitter and LinkedIn | En el Medio (Social) | Scoop.it
Social media is great for networking, but it can also feel totally overwhelming. Here are a few ways to sift through the noise and find the people and conversations that you should be engaged with.

Via Stan Smith
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | En el Medio (Social) | Scoop.it
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
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El cord-cutting como tendencia

El cord-cutting como tendencia | En el Medio (Social) | Scoop.it
El cord-cutting, personas que dejan de pagar su suscripción a la televisión por cable para empezar a consumir contenidos a ...

Via L. García Aretio
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Prezi añade la tercera dimensión 3D a sus presentaciones #ENG #recomiendo

Prezi añade la tercera dimensión 3D a sus presentaciones #ENG #recomiendo | En el Medio (Social) | Scoop.it
Adding a new dimension to presentations everywhere, three-year-old startup Prezi is providing its unorthodox presenters with 3D and fade-in animation tools to help them express their big ideas in ...

Via Alazne González, juandoming
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Your Blog Post Promotion Checklist - An Infographic from @DivvyHQ

Your Blog Post Promotion Checklist - An Infographic from @DivvyHQ | En el Medio (Social) | Scoop.it
Content repurposing can be a great way to work smarter, not harder. See the results of our repackaging of a blog post into an infographic.
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7 razones para usar Facebook | Onsoftware

7 razones para usar Facebook | Onsoftware | En el Medio (Social) | Scoop.it
7 razones para usar Facebook. Hace unas semanas te dábamos 7 razones para dejar Facebook, pero ¿es realmente tan mala esta red social? ¿Es que no sirve para nada? Hoy te vamos.
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¿Por qué dejamos twitter?

¿Por qué dejamos twitter? | En el Medio (Social) | Scoop.it
El pequeño pájaro azul de Twitter ha crecido de manera espectacular en sus seis años de vida, ante la mirada atónita de la...
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