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Las empresas deben tener una página en Facebook, no un perfil personal. Si tu empresa tiene aún un perfil, te explicamos cómo cambiarlo y porqué hacerlo. Delete the scoop?
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¿Cómo se puede crear contenido de calidad para mejorar el SEO y la conversión de visitas a clientes? Delete the scoop?
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Prezzip offers Prezi presentation templates & more. With mixing and matching our visuals you can optimize your presentations. Via Baiba Svenca 
Stella Maris Berdaxagar's curator insight,
May 19, 12:03 PM
It is an interesting way of making impressive presentations even more fascinating. Delete the scoop?
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There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all. Via Gust MEES 
Deborah Spector's curator insight,
March 20, 8:15 AM
Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay! 
Latisha Poulard's curator insight,
March 21, 10:46 PM
You see why if you don't have an online presence then you are part of a dying breed... Delete the scoop?
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El pontífice autorizó la creación de una capilla en la red social donde se puede rezar vía online; el obispo de Roma no usa la tecnología, aunque tiene una cuenta en Facebook. Via Helí Sulbaran Delete the scoop?
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Un hashtag (del inglés hash, almohadilla y tag, etiqueta), en servicios web tales como Twitter, FriendFeed, identi.ca, es una cadena de caracteres formada por una o varias palabras concatenadas y precedidas por una almohadilla (#). Un hashtag representa un tema en el que cualquier usuario puede hacer una aportación u opinión personal respecto al tema abierto con solo escribir la cadena de caracteres tras la almohadilla que dan nombre a ese tema. En la búsqueda y procesamiento de información en tiempo real los hashtag se convierten en una herramienta especial. ¿Para qué puede ser útil un hashtag? Ayuda a darle visibilidad a tus tweets. Al mandar un nuevo mensaje y agregar un hashtag, puedes hacer que tu contenido sea visto más allá de tu red de contactos y llegue a las personas que siguen ese tema incluido en el hashtag. Además podrías conseguir seguidores si tu contenido es interesante. Puedes dar seguimiento al avance y lo que está sucediendo, ya que tanto el organizador como los participantes estarán enviando actualizaciones de lo que está aconteciendo y podrás estar enterado de forma remota. Te puede ayudar a saber qué tanta fuerza está tomando un movimiento ya sea social o comercial. Los hashtags pueden facilitar a los usuarios el encontrar temas específicos y conocer qué es lo que se está conversando sobre ellos. Buscando los hashtags apropiados puedes estar enterado de lo nuevo que sucede con un artista, con tu ciudad, una emergencia, un desastre, etc. Genbeta nos recopila seis herramientas esenciales para usar los hashtag, que seguramente serán de gran utilidad para todos. Via Jesus Alvarez, juandoming, Vicente Montiel 
Ignacio Conejo Moreno's curator insight,
March 15, 8:56 AM
Tomás nota, chicos, son muy buenos consejos. 
Eduardo Area Sacristan's comment,
March 26, 2:27 PM
Muchas gracias Ignacio por tus comentarios. Un saludo
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Cuando pensamos en los medios de comunicación social y las empresas, las primeras cosas que vienen a la mente son Facebook y Twitter. Sin embargo, hay una aplicación móvil que tiende a ser pasada por alto por las empresas: Foursquare. Es cierto que no tiene los mismos números que los gustos de Facebook y Twitter para presumir, pero lo que sí tiene es un público especializado que ha realizado más de tres mil millones de check-ins. Sin importar si es un comerciante o no, cualquier empresa puede utilizar Foursquare y de conseguirse la configuración es fácil. Lo único que necesita es que participe. Via Eduardo Area Sacristan 
CmmIN Glocal Communication's curator insight,
January 14, 2:46 AM
...con más de 25 millones y un millón de lugares de negocios para el check-in, hay un gran potencial para hacer el trabajo de Foursquare... Delete the scoop?
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El mundo de las Redes Sociales es muy dinámico, nacen y mueren todos los días, y cada una busca ofrecernos algo único. Hoy les comparto una simple analogía que cree y que nos permite entender a las redes sociales desde una perspectiva de general. Via Sonia C. Alonso Delete the scoop?
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StudyRoom - Learn Together. The new community for online classes from Coursera, edX and Udacity. Via Ana Cristina Pratas, Pepe Crespo
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Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand. For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.
The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:
In Chapter 1 of Gail outlines The Engagement Marketing Cycle. What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business. The steps are: 1. Provide a WOW! Experience - When a customer walks into your business, make that an experience one they'll remember. 2. Entice people to keep in touch - Keep the experience going even after they've left your business. 3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it. “SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.
Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37 Source. http://bit.ly/PW02RY Via maxOz, John van den Brink, Gladys Pintado, Jesus Alvarez, Jesús Hernández Delete the scoop?
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LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that's a direct slap in the face of Facebook:
Free "featured updates" that persist atop company news feeds for up to 48 hours. Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.
Thus LinkedIn is now offering for free what Facebook wants money for.
At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook's new Timeline format.
Via Anita Windisman, Gerrit Bes, Themelis Cuiper, Marita Roebkes http://xeeme.com/MaritaR Delete the scoop?
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Social media is great for networking, but it can also feel totally overwhelming. Here are a few ways to sift through the noise and find the people and conversations that you should be engaged with. Via Stan Smith Delete the scoop?
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Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. Delete the scoop?
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Nos ha encantando la idea de The Farm. ¿Quién soporta una presentación clásica de agencia? ¡Díselo cantando! Delete the scoop?
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¿Cuál fue el déficit público en 2012? El Ministerio de Hacienda tras la última rectificación lo ha situado en el 6,98% del producto interior bruto (PIB). Delete the scoop?
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Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. Via Susan Bainbridge 
漁翁撒網．基督教新媒體運動's curator insight,
March 9, 5:29 AM
Key Insight: "Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)"
漁翁撒網．基督教新媒體運動's curator insight,
March 9, 5:31 AM
Key Insight: "Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)" Delete the scoop?
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Alex Rister: "Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling Via Baiba Svenca 
Sergey Yatsenko's curator insight,
May 8, 2:38 AM
Presentation need Nanotechnology /New IP of Nano/ . 
LucaVanin's curator insight,
May 17, 2:42 AM
Trasformar euna presentazione in una storia da raccontare: lo sforzo più complesso! Delete the scoop?
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Prezi no deja de evolucionar y dar sorpresa a los cada vez más numerosos usuarios de esta aplicación. Una de las quejas habituales es que Prezi permite deslizarse sobre las presentaciones o hacer Zoom sobre los diferentes objetos, pero no permite insertar efectos sobre las imágenes. Pues bien, ahora (todavía en Beta) se agrega la función de Fade In a los objetos insertados. Via Mauricio M. Escudero 
Alfredo Corell's curator insight,
March 11, 8:12 AM
Tutorial avanzado, para los que ya han preparado alguna vez un Prezi 
Miquel Loriz's curator insight,
March 12, 3:21 AM
Una magníica herramienta también para los presentadores. Ayuda a organizar y sintetizar, evitando las presentaciones "río de texto" tan abundantes como pesadas. 
Olga Exposito's curator insight,
March 14, 4:51 AM
Muchos compañeros me dicen que no les gusta prezi por su efecto mareante, pero a mi me parece una herramienta muy atractiva y no sólo desde la estética, su potencial para focalizar la atención del alumno en la enseñanza a distancia me resulta muy útil. Estupendo por ello que siga progresando. Delete the scoop?
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As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools.
I’ve written several blog posts on Socialable about some of my favorite and most used Twitter tools but I thought it would be a good idea to create a series of 101 of the top social media and blogging tools. So here is the first in the series – and it made sense to start with Twitter seeing as it’s my social media “weapon of choice” and generates over 50% of the traffic to Socialable. Via Cendrine Marrouat - www.cendrinemarrouat.com, Martin Gysler
CmmIN Glocal Communication's curator insight,
February 4, 4:16 AM
101 herramientas para Tuitear: un buen repaso de casi todas las aplicaciones útiles que hay por ahí.... y a todas estas, ¿qué herramienta le echas en falta al twitter?
Eduardo Area Sacristan's curator insight,
March 14, 11:40 AM
Por mucho que me encanta Twitter, tengo que admitir que no he visto ese familiar azul en la página principal de Twitter en un buen rato. ¿Por qué? ya que si bien Twitter es increíble, sólo lo puedo aprovechar plenamente mediante el uso de una gama de herramientas de Twitter. 
Luis A. Trujillo Paz's curator insight,
March 15, 6:18 PM
Just great super resumen de herramientas de #Twitter Delete the scoop?
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La cuenta se ha puesto en marcha antes de la obligatoriedad para las empresas de recibir los actos administrativos de gestión recaudatoria por vía telemática Via CmmIN Glocal Communication, José Antonio Bravo
CmmIN Glocal Communication's curator insight,
January 10, 3:15 AM
Con su presencia en la red social Twitter, la Tesorería General de la Seguridad Social persigue el objetivo de mejorar la comunicación con el ciudadano, logrando un 'feedback' que redunde en una mejora de la calidad de los servicios....... ¿Quién se anima a seguirles? ¿Y a enviarles mensajes directos? ¿Y a clasificarlos en la lista de..... eso mismo, ¿en qué lista les clasificarías? Delete the scoop?
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Enchantment is "The Art of Changing Hearts, Minds, and Actions". Here's how to apply some of these principles to your relationships on Google+ Via Jaana Nyström Delete the scoop?
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Probablemente el auge actual de los tablets y otros dispositivos de lectura móviles como los e-readers y el imparable crecimiento en su uso, hará de formatos electrónicos como los e-books y libros interactivos un vehículo fundamental para la comunicación y el aprendizaje en un futuro muy cercano. El componente lúdico que aportan formatos como el libro interactivo, es un valor añadido para la estimulación de los más jóvenes, ya sea en forma de cuentos, libros de lectura o escolares, etc… Via evangelina chavez, ProfeRed, Jairo Acosta Solano, Alfredo Calderon, ximoberna Delete the scoop?
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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?
Do NOT publicize your DATE or PLACE of BIRTH friends.
Just because it is easy to share information doesn't mean you should. If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~ Deb
Excepted from the article & infographic:
It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.
This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks. Via Deb Nystrom, REVELN Consulting, infosourcer, Marita Roebkes http://xeeme.com/MaritaR Delete the scoop?
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The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.
Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective. Via Martin Gysler, Ivo Nový, Stan Smith Delete the scoop?
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Siete preguntas que cualquier responsable de una empresa u organización, independientemente del tamaño de la misma, debe responderse antes de lanzarse a implantar un plan de comunicación... Via Habilidades directivas.org Delete the scoop?
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